A business strategy blog for dental, optometry, spa and wellness practice owners & their team members!
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Boost Your Practice: How Do Dental Clinics Increase Patient Flow?
How Do Dental Clinics Increase Patient Flow? The Blueprint for Predictable Revenue What’s up, everyone? Jordon Comstock here. If you’re reading this, you’re likely staring at a schedule that looks like a slice of Swiss cheese—full of holes and smelling a bit funky. You are probably frustrated and asking yourself the...
5 Secrets for Dental Patient Loyalty: How to Keep Patients Coming Back Now
How to Keep Patients Coming Back: The Secret to Killing the "Empty Chair" Syndrome What is the most expensive sound in a dental office? It’s not the high-speed drill or the ultrasonic scaler. It’s the sound of silence. It’s the sound of a 10:00 AM hygiene slot that stays empty because a patient decided it "wasn't in...
Unlock Practice Growth: What Does a Dental Office Manager Do?
What Does a Dental Office Manager Do? The Secret Engine of Modern Practice Growth When asking what does a dental office manager do, most practitioners assume the role is limited to answering phones, scheduling cleanings, and wrestling with insurance adjusters. However, in a high-growth clinical environment,...
How Much Do Dentists Spend on Marketing?
How Much Do Dentists Spend on Marketing? The Brutal Truth About Your ROI When asking how much do dentists spend on marketing, the answer usually involves a significant portion of their monthly overhead. If you’re like most practice owners, you’re likely cutting a check for $3,000, $5,000, or even $10,000 to a...
Unlock 5 Dental New Patient Strategies
The Death of the Discount: Dental New Patient Strategies That Actually Build Equity Most dentists are addicted to a drug called "The New Patient Coupon." You know the one. You pay a marketing agency $5,000 a month to mail out shiny postcards offering a $99 cleaning, exam, and X-ray. 💸 You’re working your tail...
8 Epic Examples of S.M.A.R.T Goals for Dental Assistant Success
8 Epic Examples of S.M.A.R.T Goals for Dental Assistant Success How many times have you walked into your morning huddle, coffee in hand, only to realize your team is just "going through the motions"? You’ve got talented people, but they lack a compass. They’re busy, sure, but are they productive? ☕ Most...
Dental RCM Software: Unlock More Revenue Now
Why Traditional Dental RCM Software Fails and the Strategy to 4X Your Revenue How many times a day do you stare at your accounts receivable and want to throw your computer out the window? 🪟 If you’re like most practice owners I know, your current dental RCM software is more of a "suggestion" than a system....
How Do You Manage a Dental Clinic for Maximum Profit and Low Stress?
How Do You Manage a Dental Clinic for Maximum Profit and Low Stress? Most dentists are absolute ninjas at a crown prep but feel like they’re drowning when it comes to the business side. You spent years learning anatomy, not how to juggle a PPO-choked schedule. 🦷 If you have ever sat in your office after hours...
Dental Marketing to Get More Patients: Why Your Funnel is Leaking Cash
Dental Marketing to Get More Patients: Why Your Funnel is Leaking Cash Let’s be honest. Most "experts" telling you about dental marketing to get more patients are just trying to sell you a shiny new billboard or a Facebook ad campaign that results in price-shoppers and no-shows. If you want to see real growth, you...
Selling Your Dental Practice to a Corporate? 5 Must-Knows
Selling Your Dental Practice to a Corporate: How to Double Your Valuation Before the Exit So, you’re thinking about selling your dental practice to a corporate entity. Maybe you’re tired of the "hygiene headache," or perhaps the thought of another round of PPO negotiations makes you want to go hock your equipment on...
How Do You Develop Dental Practice? Insider Secrets
How Do You Develop Dental Practice Growth That Doesn't Rely on Insurance? You woke up at 2:00 AM again, didn’t you? Your brain was doing that fun thing where it calculates overhead vs. PPO reimbursements. It’s a dark place to be. You’re working harder than ever, but the bank account says otherwise. When most...
Your 5 Steps: How to Keep Patients
How to Keep Patients: The Bloody Truth About Why They Leave and How to Make Them Stay You’re running on a treadmill that’s set to "Sprint," but the house is on fire. You spend thousands on marketing to get new leads, only to watch them vanish out the back door after one prophy....
7 Dental Practice Online Marketing Secrets
Why Your Dental Practice Online Marketing Is Failing (And the Membership Secret to Fix It) To achieve long-term growth in today's competitive landscape, your dental practice online marketing must move beyond traditional lead generation and focus on clinical loyalty. Most dentists think they have a traffic...
Boost Dental Office Efficiency: 5 Game-Changing Hacks
The Brutal Truth About Dental Office Efficiency: Why Your Schedule is Leaking Cash Most dentists are running on a treadmill that’s greased with slick insurance adjusters and flaky patients. You show up, you drill, you fill, and you pray the front desk filled the 2:00 PM slot. 🏃♂️ But...
How to Attract New Patients to a Dental Office and Kill Your PPO Dependency
How to Attract New Patients to a Dental Office and Kill Your PPO Dependency Most dentists wake up in a cold sweat staring at a schedule that looks like a block of Swiss cheese. If you’re asking yourself, "how can I make my dental practice grow?" while the insurance giants are eating 40% of your profit before you even...
Best Dental Implant Ads: 5 Examples for Practices
Why the Best Dental Implant Ads Are Actually Membership Plans You’re burning cash on Google Ads. You’re fighting every other doc in a five-mile radius for the "implant" search term. You’re paying $150 per click just to have a "price shopper" call and ask if you do a $999 special. 💸 Does that sound like a...
Master Dental Office Accounts Receivable: 5 Tips
How to Retire Your Dental Office Accounts Receivable Nightmare Forever You didn't go to dental school to become a professional debt collector. Yet, here you are, staring at a 90-day aging report that looks like a crime scene, wondering why dental office accounts receivable is the boulder you have to push up a...
Shocking Dental Practice Statistics You Need to See
The Brutal Truth: What Dental Practice Statistics Reveal About Your Insurance Addiction How many times have you looked at your end-of-day sheet and felt like you were running a charity for billion-dollar insurance companies? You see a $1,200 production value, but after the "adjustments," you’re left with a fraction...
Top DSO Marketing Companies Revealed!
Why Most DSO Marketing Companies Are Failing Your Dental Practice Let’s be honest. Most dso marketing companies are just fancy expensive faucets that you can’t ever turn off. They promise you "lead flow," but they deliver high-churn insurance junkies who only show up for a free cleaning and then vanish into the...
What is Dental Marketing? Boost Your Practice Today!
What is Dental Marketing? The Ultimate Guide to Recurring Revenue What is dental marketing? If you ask a typical agency, they’ll tell you it’s about flashy logos and "likes" on Instagram. But if you ask a practice owner who is tired of being squeezed by PPOs, they’ll tell you it’s a survival mechanism. Most dentists...
Unlock Your Dental Office Manager Training Manual Secrets
The Definitive Dental Office Manager Training Manual: Scaling Your Practice with Predictable Revenue Most dental practices are running on a treadmill of "hope and pray" marketing. You hope the phone rings, and you pray the insurance company actually cuts the check this decade. It’s a stressful, reactive way to live,...