A business strategy blog for dental, optometry, spa and wellness practice owners & their team members!

Hello! Welcome to March 16, 2026 - Make it a Rockin' Day!
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How Much Do Dentists Spend on Marketing?

How Much Do Dentists Spend on Marketing?

How Much Do Dentists Spend on Marketing? The Brutal Truth About Your ROI When asking how much do dentists spend on marketing, the answer usually involves a significant portion of their monthly overhead. If you’re like most practice owners, you’re likely cutting a check for $3,000, $5,000, or even $10,000 to a...

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Unlock 5 Dental New Patient Strategies

Unlock 5 Dental New Patient Strategies

The Death of the Discount: Dental New Patient Strategies That Actually Build Equity Most dentists are addicted to a drug called "The New Patient Coupon." You know the one. You pay a marketing agency $5,000 a month to mail out shiny postcards offering a $99 cleaning, exam, and X-ray. 💸 You’re working your tail...

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Dental RCM Software: Unlock More Revenue Now

Dental RCM Software: Unlock More Revenue Now

Why Traditional Dental RCM Software Fails and the Strategy to 4X Your Revenue How many times a day do you stare at your accounts receivable and want to throw your computer out the window? 🪟 If you’re like most practice owners I know, your current dental RCM software is more of a "suggestion" than a system....

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Selling Your Dental Practice to a Corporate? 5 Must-Knows

Selling Your Dental Practice to a Corporate? 5 Must-Knows

Selling Your Dental Practice to a Corporate: How to Double Your Valuation Before the Exit So, you’re thinking about selling your dental practice to a corporate entity. Maybe you’re tired of the "hygiene headache," or perhaps the thought of another round of PPO negotiations makes you want to go hock your equipment on...

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How Do You Develop Dental Practice? Insider Secrets

How Do You Develop Dental Practice? Insider Secrets

  How Do You Develop Dental Practice Growth That Doesn't Rely on Insurance? You woke up at 2:00 AM again, didn’t you? Your brain was doing that fun thing where it calculates overhead vs. PPO reimbursements. It’s a dark place to be. You’re working harder than ever, but the bank account says otherwise. When most...

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Your 5 Steps: How to Keep Patients

Your 5 Steps: How to Keep Patients

How to Keep Patients: The Bloody Truth About Why They Leave and How to Make Them Stay You’re running on a treadmill that’s set to "Sprint," but the house is on fire. You spend thousands on marketing to get new leads, only to watch them vanish out the back door after one prophy....

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7 Dental Practice Online Marketing Secrets

7 Dental Practice Online Marketing Secrets

  Why Your Dental Practice Online Marketing Is Failing (And the Membership Secret to Fix It) To achieve long-term growth in today's competitive landscape, your dental practice online marketing must move beyond traditional lead generation and focus on clinical loyalty. Most dentists think they have a traffic...

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Best Dental Implant Ads: 5 Examples for Practices

Best Dental Implant Ads: 5 Examples for Practices

Why the Best Dental Implant Ads Are Actually Membership Plans You’re burning cash on Google Ads. You’re fighting every other doc in a five-mile radius for the "implant" search term. You’re paying $150 per click just to have a "price shopper" call and ask if you do a $999 special. 💸 Does that sound like a...

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Master Dental Office Accounts Receivable: 5 Tips

Master Dental Office Accounts Receivable: 5 Tips

  How to Retire Your Dental Office Accounts Receivable Nightmare Forever You didn't go to dental school to become a professional debt collector. Yet, here you are, staring at a 90-day aging report that looks like a crime scene, wondering why dental office accounts receivable is the boulder you have to push up a...

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Shocking Dental Practice Statistics You Need to See

Shocking Dental Practice Statistics You Need to See

The Brutal Truth: What Dental Practice Statistics Reveal About Your Insurance Addiction How many times have you looked at your end-of-day sheet and felt like you were running a charity for billion-dollar insurance companies? You see a $1,200 production value, but after the "adjustments," you’re left with a fraction...

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Top DSO Marketing Companies Revealed!

Top DSO Marketing Companies Revealed!

Why Most DSO Marketing Companies Are Failing Your Dental Practice Let’s be honest. Most dso marketing companies are just fancy expensive faucets that you can’t ever turn off. They promise you "lead flow," but they deliver high-churn insurance junkies who only show up for a free cleaning and then vanish into the...

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What is Dental Marketing? Boost Your Practice Today!

What is Dental Marketing? Boost Your Practice Today!

What is Dental Marketing? The Ultimate Guide to Recurring Revenue What is dental marketing? If you ask a typical agency, they’ll tell you it’s about flashy logos and "likes" on Instagram. But if you ask a practice owner who is tired of being squeezed by PPOs, they’ll tell you it’s a survival mechanism. Most dentists...

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