A business strategy blog for dental, optometry, spa and wellness practice owners & their team members!
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How to Put Your Small Optometry Business Optical Online — And Actually Make it Rain (Revenue, Not Just Clicks) ️
Still Think Selling Eyewear Online Is Just for Warby Parker? Guess Again Most small optometry businesses think putting their optical online is some tech-heavy, Amazon-scale, capital-intensive monster. That mindset is holding you hostage.Here’s the truth: You don’t need a tech team.You don’t need a Shopify empire.You...
How to Expand Your Optical Business Without Burning Out or Breaking the Bank (Spoiler: It Starts with Memberships & MRR)
You Don’t Need More Patients. You Need More Revenue per Patient Let’s rip off the band-aid: The biggest mistake optical owners make when trying to “expand” is chasing more patients — instead of serving their current ones better. Want to know how to expand your optical business the smart way? ✅ Create predictable...
How to Drive Optical Sales Like a Rockstar CEO: Sell More Glasses, Boost Loyalty, and Multiply Your Revenue Per Patient
Still Counting on Patients to Just “Wander Into the Optical”? Time to Quit Playing Defense & Start Driving Revenue Like a Pro Here’s the truth bomb no one in optometry school dropped on you: Optical sales don’t happen because you have frames.Optical sales happen because you market them — strategically,...
How to Buy an Optometry Practice Without Going Broke, Losing Sleep, or Regretting Life Decisions
Thinking About Buying an Optometry Practice? Here’s the No-BS Blueprint That’ll Save You Time, Money & Sanity ️ Buying your first optometry practice should feel like a level-up moment in your career — not a financial horror movie with a sequel. But let’s be honest… most people asking “how to buy an optometry...
Facebook Ads for Optometry That Don’t Suck: How to Turn Clicks into Recurring Revenue with Memberships That Stick
Running Facebook Ads and Still Struggling to Fill Your Schedule? You Don’t Have a Traffic Problem — You Have a Funnel Problem Let’s be real: Most Facebook ads for optometry look like this: Stock photo of a smiling optometrist ️ "$89 Eye Exam – Limited Time!" Only 3 clicks, 1 no-show, and a patient who ghosted after...
Eye Doctor Marketing That Doesn’t Suck: How to Grow Your Practice with Recurring Revenue & Rock-Solid Loyalty
If Your Marketing Plan Is Still Just Billboards, Coupons & Google Ads… You’re Doing It Wrong (And Leaving $$$ on the Table) Let’s face it, most eye doctor marketing feels like a slow-motion root canal. You spend a ton on ads, fight insurance companies like it’s the Hunger Games, and patients disappear after one...
Eye Care Web Marketing: The No-Fluff Guide to Turning Clicks Into Cash with Recurring Revenue
Still Spending $$$ on Ads That Don’t Convert? Your Web Marketing Strategy Needs a Makeover (and a Membership Plan) If your eye care web marketing strategy is basically: Slap a “Schedule Now” button on your homepage ✅ Run some Google Ads until the budget bleeds dry Hope patients don’t ghost you after the exam Then...
Optometry Book List: Top Books & Membership Strategies to Boost Practice Revenue in 2025
Stop Collecting Optometry Books Like Pokémon Cards Let’s get real:You probably have a stack of optometry books somewhere—a “greatest hits” of anatomy, optics, dry eye, and billing nightmares.But here’s the truth bomb:No book on your “optometry book list” ever taught you how to double revenue, create raving fans, or...
The Optometry Book That Changes the Game (and Actually Makes You Money)
Here’s the deal: Most optometry books sit on the shelf gathering dust, teaching you the same old stuff—how to refract, which drops to use, insurance headaches, and maybe a sprinkle of “marketing” from 2008. But what if there was an optometry book that actually made your practice more profitable, more resilient, and...
Optometry Advertising: How Membership Plans Boost Revenue, Loyalty & Patient Value
Stop Advertising Like It’s 1999—The New Rules of Optometry Advertising Let’s get real:If your idea of optometry advertising is a coupon in the church bulletin, a Yelp listing, and the occasional “$99 Eye Exam” banner, you’re running your practice like it’s the Clinton era.Meanwhile, your competitors are out here...
Optometrist Website Marketing: How Membership Plans Boost Revenue, Loyalty & Practice Growth
Why Your Website Isn’t Printing Money (Yet) Let’s be real:You dropped $5k on a slick website. You’re running Facebook ads, you’ve claimed your Google My Business. You might even have a blog nobody reads except your mom (thanks, Mom).But your schedule’s still patchy. Patients ghost after their annual exam. Your...
Optometrist Web Marketing: How Membership Plans Double Revenue & Patient Loyalty [2025 Guide]
Stop Being an Optometry “One-Hit Wonder” You know what’s not cool? Building your optometry practice like it’s 2012. Running Facebook ads, Google PPC, tossing up a “Contact Us” button, and praying someone actually books. That’s the old “one-and-done” playbook, and it’s burning money faster than a pair of cheap...
Eye Care Practice Marketing That Actually Works (Without Selling Your Soul to Discounts & Insurance)
Want Eye Care Marketing That Doesn’t Suck or Burn Out Your Staff? Look, if you're still doing the same tired stuff — Valpak mailers, generic Facebook ads, dusty referral cards — you’re not marketing, you’re just hoping. And hope isn’t a strategy. Want to grow an eye care practice the smart way? Start marketing like a...
Why Every Optometry Practice Needs an Eye Care Membership Plan (If You Like Money)
Wanna Make Eye Care Predictable, Profitable & Patient-Loyalty-Fueled? If you’re tired of chasing reimbursements like a broke bounty hunter… and you’re sick of patients ghosting after one visit… ️ It’s time to flip the script and start thinking like Netflix, Amazon Prime, or Dollar Shave Club. They figured it out:...
Creative Marketing Ideas for Optometry That Don’t Suck (and Actually Grow Your Revenue)
Tired of Boring Eye Care Ads? Get Ready to Market Like a Maverick Let’s be real. Most optometry marketing looks like a local church flyer and reads like your uncle’s Facebook rant. Generic. Forgettable. And totally ineffective. You didn’t go through 8 years of schooling to end up handing out coupons at a gas station....
Buying an Optometry Practice? Here’s How to Print Recurring Revenue and Build a Patient-Funded Profit Machine
Thinking About Buying an Optometry Practice? Don’t... Until You Read This So you're thinking about buying an optometry practice. You’ve stalked the listings, calculated EBITDA like a Wall Street shark , and maybe even walked through a few offices, smiling awkwardly while someone explains how they “still use paper...
The Best State to Practice Optometry (And How to 4X Your Patient Revenue Like a Savage)
Wanna Know the Best State to Practice Optometry? (Spoiler: It’s NOT California) Let’s be honest. Choosing the best state to practice optometry used to be about licensing laws and population density. But if that’s all you’re thinking about, you’re doing it wrong. Today, the smartest, most profitable optometrists are...
The Best Place to Open an Optometry Practice (And How to Print Money with Membership Plans)
Want to Open an Optometry Practice? Here’s Where AND How to Make it Rain So you're staring down the big decision: Where’s the best place to open an optometry practice? Let’s get one thing straight — the location is critical, but you know what’s even more important? The model you run it with. Because the harsh truth...
13 Wildly Effective Eye Care Marketing Ideas That Actually Work (And Grow Your Practice’s Revenue FAST)
“Tired of the Same Boring Eye Care Ads? Try These Marketing Ideas Before Your Competitors Do!” Let’s get real: If you’ve ever tried posting “Back to School Vision Check!” on Facebook and watched zero new patients stroll through your door, you know basic eye care marketing ideas are dead in the water. The world is...
Eye Care Marketing Companies: The Surprisingly Profitable (And Wild) Road to Practice Domination
“Is Your Eye Care Marketing Company Helping You Win…Or Just Sucking Up Your Ad Budget?” Let’s be honest, most eye care marketing companies promise the moon, charge you a small fortune, and then disappear faster than your favorite frames during a BOGO sale. Tired of being ghosted by generic agencies that don’t “get”...
Eye Care Marketing: The Untapped Secret to Explosive Practice Growth
Is Your Eye Care Marketing Stuck in the 90s? (Be Honest…) Let’s get brutally honest. If your eye care marketing plan is just “post a stock photo, boost a Facebook ad, and hope for the best,” you’re basically throwing money into a shredder. Why? Because the world has changed. People crave realness, deals, and...