A blog for dental practice owners, optometry practice owners, spa owners & their team members!
Optometry Technology That’s Shaking Up the Industry
Alright, optometry pros, it’s time to face the music: the days of surviving on ancient appointment books, clunky software, and carrier pigeons for patient communication are long gone. If your practice isn’t leveraging cutting-edge optometry technology, you’re practically handing patients over to your competitors on a...
How to Improve My Optical Business: The Membership Revolution That’ll Have You Seeing Green
How to Improve My Optical Business - Running an optical business is no small feat. Between juggling inventory, appeasing picky customers who insist they look bad in every pair of glasses, and trying to stay ahead of the competition, it can feel like you're drowning in a sea of frames and red numbers. If you're...
Optical Business Plan: From Vision to Profits with Membership Magic
So, you’re dreaming of an optical business plan that doesn’t just survive but thrives? Great news: It’s totally doable! The secret lies in building a killer optical business plan that combines amazing patient experiences, quality products, and a smart approach to marketing and recurring revenue. Spoiler alert:...
Improve Efficiency in Optometry Practice: Ditch the PPO Drama and Watch Your Revenue Soar
Alright, let’s talk about "Improve Efficiency in Optometry Practice" in your optometry practice. It’s not just about keeping your schedule tidy or figuring out how many patients you can squeeze in before your lunch break. Nope. It’s about finding ways to maximize revenue per patient, eliminate inefficiencies,...
Dental Office Increasing Patients: The Irreverent Guide to Scaling Up Like a Pro
Want More Patients? Let’s Get Real About Growth (Dental Office Increasing Patients:) Here’s the deal: dental practices don’t just grow because you bought a shiny new laser or upgraded your waiting room decor to look like a spa. Growth happens when you put a system in place to consistently attract and retain patients....
Optometry Practice Management: The Membership Model That’ll Change Your Life
Alright, folks. Let’s get real. Managing an optometry practice isn’t just about helping people see clearly; it’s about running a business that actually thrives—without pulling your hair out. You’re not here to scrape by, working late nights trying to decode spreadsheets and PPO write-offs that make no sense. Nope....
Dental Practice Financial Benchmarks: A Dentist’s Ultimate Playbook to Profitability
Let’s Get Real About Your Dental Practice Financial Benchmarks Alright, dentists, gather around the proverbial water cooler. Here’s a truth bomb for you: running a dental practice isn’t just about saving teeth and looking heroic in your scrubs. Nope. It’s about numbers, margins, and profitability. If your books are...
Unlocking the Secret Sauce: The Lifetime Value of a Dental Patient
What’s the True Lifetime Value of a Dental Patient? Brace yourself, because we’re diving into one of the most misunderstood concepts in the dental world: lifetime value(LTV). Let’s get one thing straight. A dental patient isn’t just a biannual hygiene appointment. They’re a revenue-driving machine. With the right...
Rock Your Marketing Plan: A No-Nonsense Guide for Your Dental Office
Let’s face it—marketing your dental office is about as exciting as flossing your teeth. (Yes, I said it.) But here’s the thing: without a killer marketing plan, your patient schedule will look emptier than a Monday morning appointment slot. So, buckle up, because we’re diving into how to craft the ultimate marketing...
Cracking the Code: Dental Practice Profitability Done Right
Let’s cut the fluff, folks. Running a dental practice isn’t just about smiles and shiny teeth. Nope, it’s also about keeping the lights on, paying your team, and—oh yeah—making some actual profit. If your practice feels like a leaky bucket where money goes in but nothing sticks, it’s time to fix that. Let’s dive deep...
The Dental Patient Lifetime Value Calculator and Why Membership Patients Are Your Golden Ticket
Let’s get real for a second. If your dental practice is trying to squeeze blood from the insurance stone (looking at you, PPO plans), you’re playing the wrong game. The real MVPs of your practice aren’t just one-and-done patients or low-margin insurance cases. Nope. The crown jewels of your patient base are...
Cosmetic Dentistry Marketing Company + Membership Program = Practice Goldmine
If you’re in the cosmetic dentistry world, you know two things: everyone wants a million-dollar smile, and marketing your practice feels like auditioning for “Shark Tank.” It’s competitive, overwhelming, and you’re always one click away from that “Where are my patients?!” spiral. But here’s the thing: you don’t need...
Optical Marketing That Turns Heads (and Boosts Revenue!)
Let’s get real—optical marketing isn’t just about posting a blurry photo of a glasses frame on Instagram and hoping for the best. Nope. The game has changed, and if you’re not on top of your marketing strategy, you’re missing out on serious cash and loyal patients. But don’t worry—I’ve got your back (and your bottom...
Digital Marketing for Optometrists: The Vision to Grow Your Practice
Optometrists, it’s time to take off those glasses and look through the lenses of digital marketing (pun absolutely intended). If you’re still relying on word-of-mouth alone, we need to talk. Because, let’s face it, in 2024, if your practice isn’t online, it’s basically invisible. So how do you take your optical...
How to Improve Optometry Practice: The Membership Revolution You Didn’t Know You Needed
Let’s face it: running an optometry practice can feel like juggling chainsaws while blindfolded. Between unpredictable patient flow, insurance red tape, and patients who only show up when their glasses are broken in half (with duct tape holding them together), you might find yourself asking, “How do I improve my...
Navigating the Sticky Business of Patient Termination Letters Due to Behavior
When patients go rogue, what’s a practice to do? The dental world isn’t all pearly whites and sparkling smiles. Sometimes, you’ve got a patient who, despite your best efforts, becomes the dental version of that one relative you hope doesn’t show up at Thanksgiving. If you’ve landed here, chances are you’re ready to...
The Ultimate Playbook for Scaling Revenue in a Dental Group Practice
Running a Dental Group Practice Is Hard… But Scaling Revenue Doesn’t Have to Be Let’s face it. Running a dental group practice can feel like juggling flaming chainsaws. Between managing teams, keeping patients happy, and dodging the PPO insurance punch to your profits, it’s easy to feel overwhelmed. Here’s the truth:...
How Much Should a Dental Practice Spend on Marketing?
Let’s Talk Dental Marketing (And Why You’re Probably Underspending) If you’re still relying on postcards, word-of-mouth, or the occasional Facebook post to market your dental practice, I have some news for you: that’s not gonna cut it anymore. The question isn’t whether to spend money on marketing—it’s how much...
Dental Top Notch Marketing Company: Your Practice’s Ultimate Hype Squad
Dental Top Notch Marketing Company - Combo Let’s talk about leveling up your dental practice’s marketing game. Imagine you’ve got a killer smile makeover service, but nobody knows about it. That’s like owning a Ferrari and never taking it out of the garage. The solution? Partnering with a top-notch dental marketing...
Is It Worth Opening a Second Dental Office?
Or Are You Just Asking for Double the Headaches? So, you’ve conquered the first dental office. Your patient schedule is packed, your revenue’s solid, and your team runs like a well-oiled machine (or at least a semi-functional one). Naturally, the entrepreneurial itch sets in, and you start asking yourself: "Should I...
Managing a Dental Practice: Essential Tips for Total Domination
AKA: How to Be the CEO of Smiles, Not Chaos Managing a dental practice isn’t for the faint of heart. Between juggling schedules, calming nervous patients, managing insurance headaches, and keeping your team motivated, it’s like running a circus—except your clowns are wearing scrubs, and your lions have high-speed...