A business strategy blog for dental, optometry, spa and wellness practice owners & their team members!

Hello! Welcome to July 18, 2025 - Make it a Rockin' Day!
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Voices of Dentistry: Why the Loudest Voices Aren’t the Smartest (And How to Build a Dental Practice Patients Actually Rave About)

Voices of Dentistry: Why the Loudest Voices Aren’t the Smartest (And How to Build a Dental Practice Patients Actually Rave About)

Let’s get brutally honest. The phrase “Voices of Dentistry” might sound like an award-winning choir, but in 2025 it means something much louder—and way more chaotic. Dentists aren’t just hearing from the “expert down the hall” or the old-school rep dropping off donuts. Now it’s podcasts, YouTube gurus, TikTok hacks,...

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The Love-Hate Relationship With Insurance (Mostly Hate)

The Love-Hate Relationship With Insurance (Mostly Hate)

Here’s the truth nobody at your dental conference wants to say out loud: Dental insurance is a scam disguised as a benefit. It limits care, frustrates patients, and eats into your revenue. And every denial means YOU become the bad guy—even though YOU did everything right. According to the ADA, nearly 1 in 3 dental...

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Why Insurance Sucks (and Why Membership Plans Win)

Why Insurance Sucks (and Why Membership Plans Win)

Dental claim denial forms are the bureaucratic kryptonite of modern dentistry. Dentists spend over 15 hours a week on insurance paperwork—time that could be spent, you know, doing dentistry. According to the ADA, 25-40% of dental claims are denied the first time they’re submitted.❌ That’s not just annoying—it’s...

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Social Media Strategy for Dental Practices: The 2025 Guide to Loyal Patients, Predictable Revenue & A Feed That Doesn’t Suck

Social Media Strategy for Dental Practices: The 2025 Guide to Loyal Patients, Predictable Revenue & A Feed That Doesn’t Suck

Why Most Dental Social Feeds Are Awkward, Boring—And Leaving Money On the Table If you scroll through most dental practice Instagrams, you’ll find: More tooth puns than a dad joke contest “Happy Friday!” posts that get three likes (two are from staff) Stock photos, zero personality, and absolutely NO path to more...

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Social Media Posts for Dental Offices: Turn Scrolls Into Loyal Patients (and Recurring Revenue That’ll Make Your CPA Drool)

Social Media Posts for Dental Offices: Turn Scrolls Into Loyal Patients (and Recurring Revenue That’ll Make Your CPA Drool)

Why Most Dental Social Posts Flop Hard (and How to Make Yours Legendary) Here’s the painful truth:Most dental office social posts are about as exciting as a waiting room from 1989.“Happy Toothsday!” (again), stock photos of toothpaste, awkward team smiles... and maybe a generic “Did you floss today?” Meanwhile, some...

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