Why Old School Insurance Is Out—And Membership Software for Optometrists Is In! Let’s get real, optometrists: Insurance is about as fun as a poke in the eye with a rusty PD ruler. Patients hate the paperwork. Your staff dreads those “we don’t cover that” phone calls. And you? You’re probably losing sleep and money....

Marketing to Eye Care is Broken—Here’s How the Top Practices Fix It You know what’s not sexy? Endless discounts, boring “$49 exam” billboards, and ads that disappear faster than last year’s TikTok dance craze. The truth: Marketing to eye care needs an upgrade—and the old tricks are killing your margins (and maybe...

Stop Waiting for New Patients—Make Them Come to You Let’s be brutally honest—“marketing optometry practice” usually means tossing a few dollars at a Facebook ad and praying someone needs new glasses this month. That’s so 2009. Your marketing should predict success, not leave you sweating at month’s end! If you want...

What If Your Next Big Growth Move Was… a Simple PDF? Imagine this: You hand your team a single PDF, and suddenly your waiting room’s full, frames are flying off the shelf, and your accountant is buying you lunch. You want marketing ideas for optometry pdf that deliver results, not dusty downloads. You’re in the right...

Want Your Eyeglasses Flying Off the Shelves? Here’s the Secret Sauce… Let’s face it: The optical game is getting wild. Big-box stores, online behemoths, and Insta-models slinging frames left and right. So how does your practice actually get patients excited to buy eyeglasses from YOU—and keep them loyal, spending,...

Ready to Become an Optometry Legend (and Not Just a Bookworm)? Let’s get one thing straight: The best optometry books aren’t just for collecting dust on your shelf or flexing at conferences. If you want to actually win at eye care—helping more patients, running a profitable practice, and maybe even sleeping through...

Tired of Your Eye Care Marketing Falling Flat? Let’s Fix That… Fast! Be honest. Does your “eye care marketing” mostly involve a faded banner in your window, the occasional half-hearted Instagram post, and a faint hope your patients will remember to book next year? If so, you’re not alone. And the good news? The best...

Is Your Front Desk Still Living in the Stone Age? Let’s face it: If your recall system is a stack of sticky notes or—worse—a “call list” that gathers more dust than your old lensometer, your practice is leaking revenue faster than a broken bottle of contact solution. Automated patient recall software for optometry...

Tired of Throwing Money at Marketing That Doesn’t Work? Hey, opticians—let’s have some real talk. If your idea of affordable optician marketing is just waiting for word-of-mouth to bring in the masses…well, you might be waiting longer than a patient stuck in your lobby with dilated pupils. You don’t need a Madison...

Most “Marketing for Optometrist” Advice Is Like Trying to Read an Eye Chart in the Dark Let’s cut through the noise.If you’re searching “marketing for optometrist,” you’re probably tired of the same old “boost your social media” fluff, canned email templates, or running yet another “back-to-school” promotion. Here’s...

Why Most "Marketing for Eye Care Practice" Advice Is Useless (and What Actually Works in 2025) Let’s get brutally honest.If you’re searching “marketing for eye care practice,” you’re probably sick of recycled tips about “posting more on Instagram,” “running back-to-school promos,” or “trying to get more five-star...

Why Most Eye Care Office Marketing is Like Trying to Read the Chart Without Your Glasses Let’s face it.If you’re googling “marketing for eye care office,” you’re probably sick of: Getting ghosted by one-time patients Competing with chain stores for insurance leftovers Watching your profit margins shrink faster than...

Why Most Optometry Marketing is as Useful as a Soggy Business Card Let’s just get real: most “internet optometry marketing” advice you find online is outdated, recycled, or written by someone who’s never filled a chair. Want your Instagram feed to look “pretty”? Awesome. But what about actually getting paying...

“Reading business books can open your eyes. But if you want a thriving practice, you’ll need more than just good ideas—you need a system for loyalty, revenue, and happy patients.”—Jordon Comstock, CEO, BoomCloud™ The $100,000 Per Year Blind Spot No One Teaches in Optometry School Let’s be brutally honest—most...

Why Most Optometrys Are Invisible Online (And How to Flip the Script Using Memberships + Modern Marketing) Let’s face it…Your practice could be the Taj Mahal of eyecare, but if your digital presence sucks, you're basically whispering into the wind while your competition’s dancing on TikTok in Ray-Bans. ️ If you’re...

If Your Website Still Has a "Fax Number"... It’s Time to Fire Up Your Marketing Jet Engine ️ Let’s be real. The optometry game has changed. Your patients are Googling “eye exam near me” during their coffee break ☕. They’re scrolling Instagram ads between TikTok dopamine hits. If your online presence feels more like a...

Are You Marketing Like It’s 1999? It’s Time to Drag Your Eyecare Biz into the Digital Now. You ever see an optometrist website that looks like it was built during dial-up days? No online booking. No memberships. No real branding. Maybe a dusty picture of the eye chart from 1987 and a phone number in Comic Sans. If...

Still Counting on Vision Insurance to Grow Sales? That’s Like Driving a Tesla with a Horse Whip ⚡ Let’s talk straight. If you’re trying to increase optometry sales and your plan starts with “accept more insurance,” stop. Seriously. That’s a losing game. Insurance companies don’t care about your profit margins. Or...

Wanna Stop Bleeding Profit to Insurance? Build an In-House Vision Care Plan and Print Money Let’s be real — vision insurance is broken. You lose money, your patients get confused, and your staff spends hours on the phone verifying “eligibility” for someone’s $40 copay. So what if you didn’t have to play that game at...

Want to Learn How to Upsell Glasses Without Being Slimy or Salesy? Let’s Do It With Style ️ If your upsell strategy is “Would you like coating on that?” — you’re leaving serious profit on the table. The truth is: Upselling glasses isn’t just about lens coatings or add-ons.It’s about offering value, convenience, and...

Wanna Know the Secret to Selling More Glasses? Stop Selling Glasses. Yep, I said it. If you’re still trying to “sell glasses,” you’re playing the wrong game. Your competition isn’t the practice down the street — it’s Amazon, Warby Parker, and the click-happy customers who can order specs at midnight in their jammies....