Digital Marketing Should Build Wealth, Not Burnout Let’s face it, most digital marketing for spa owners looks like this: “Post a flash sale on Instagram.” “Boost this Facebook post with $30 and a prayer.” “Launch a promo every 2 weeks so the chairs stay full.” “Hope the algorithm doesn’t kill me today.” That’s not...

Stop Running Flash Sales—Start Printing Monthly Revenue Instead Let’s be brutally honest: If your day spa promotion ideas look like a never-ending stream of “10% Off Tuesdays” or “Limited Time Facials”… you’re not marketing — you’re just discounting with hope. Hope that someone books. Hope that they return.‍ Hope you...

Your Day Spa Marketing Plan Should Make You Money While You Sleep (Not Stress You Out) Let’s be brutally honest for a second. Most day spa marketing plans look like this: “Let’s post a facial deal on IG!” “Should we try Groupon again?” “Email the list... maybe offer 10% off?” “We need something—anything—to fill next...

Tired of Discount Drama? Here’s How to Make Every Promotion Pay You Monthly If you’ve ever posted, “✨ 20% Off Massages This Week Only ✨”… you’ve probably also experienced this: A quick bump in bookings Some last-minute messages Then—crickets You hustle for short-term sales, but the real goal?Clients who come back...

Tired of Running Sales That Don’t Stick? Try Advertising That Builds Monthly Income Let’s set the scene: You’re a spa owner, and you’ve got dead days midweek. You post a flash sale on Instagram. A few people book. Then—crickets. Back to square one. That’s what most day spa advertising ideas look like: desperate...

Black Friday is for Deals—Cyber Monday is for Loyalty Programs (That Print Cash) Let’s talk real talk. Every spa on the planet is about to blast the same old 20% off gift card promo on Cyber Monday. Yawn. Your clients expect deals. They hunt for discounts. And if you’re not careful, you’ll train them to only buy when...

Punch Cards Are Dead—Here’s What’s Replacing Them (And Printing Monthly Revenue) ➡️ You know the ones. "Buy 9, get the 10th free!" “We appreciate your loyalty. Here's a 10% off coupon... once a year.” Random points system no one remembers. Welcome to the junk drawer of customer loyalty programs for small businesses....

Alright, massage‑studio bosses: stop right there. Before you launch another “50% off first massage” ad and chase late‑night bookings like crazy, ask yourself this: Are you building a business of random sessions… or a business of recurring loyal clients? If you keep treating each booking like a sprint, you’ll always...

Alright massage‑studio masterminds, listen up. You know the drill: people wander in for a single session, you hope they’ll come back, you blitz social media ads, you discount like there’s no tomorrow—all to fill the calendar. But here's the blunt truth: you’re leaving money on the table. What if instead you flipped...

Hey med‑spa powerhouse! Ready for some real talk? If you’re still relying on one‑off treatments, desperate social ads, and “walk‑in specials” to fill chairs, you’re playing a high‑stakes game with no safety net. The smarter move? Lean into marketing lead generation medspa smartly—by using a membership program that...

Here’s the deal: you run a spa. You know the drill—bookings, cancelled appointments, specials, one‑time visitors, seasonal slumps. You hustle. But what if I told you there’s a smarter way — a way to stop chasing fresh bookings and instead build a base of loyal clients who spend more, stay longer, and bring their...

Alright med‑spa owners and aesthetic clinic hustlers — here’s the truth no one wants to shout in the hallway while doing facials: your best growth lever isn’t just new clients—it’s making your existing clients stick around, spend more, and refer like crazy. If you keep chasing fresh faces with discounted Botox and...

Okay, picture this: you walk into a spa, you’re greeted by soft music, scented candles, a plush robe — but you don’t get just a one‑time facial. Instead, you’re invited to join a membership where you pay a small monthly fee, get a signature facial each quarter, 10% off all specialties, and a “priority robe” (yes I...

If you’re launching—or already running—a massage business, you’ve asked the crucial question: what are the legal requirements for massage business? Good. Because if you skip this, you’re not just risking fines—you could be risking your entire practice. But here’s the twist: I’m going to show you how you can not only...

You’re ready. You’re pumped. You’re asking: how do I start my own massage therapy business? And I’m about to walk you through it—fun, edgy, irreverent, and educational (yes, there will be stats). We’re going to use the Hook, Story, Offer & Epiphany Bridge framework (thanks Russell Brunson & Dan Kennedy) to...

If you’re thinking how to start a massage therapy business, strap in. We’re not just talking about buying a table, posting on Instagram, hoping for clients. No. This is about launching a business with strategy — a membership‑based engine where your clients stay loyal, spend more, and your income becomes predictable....

If you’re reading this, you’re probably wondering how to start a massage clinic from home —and not just start it, but build it into something that generates recurring revenue, client loyalty, and real growth. So let’s do that together. I’ll take you on a fun, edgy ride (à la Jordan Comstock meets Dan Kennedy),...

If you’re thinking how to start a massage business from home, strap in. How to start a massage business from home;  I’m about to walk you through an irreverent, fun yet deeply informative ride—like a Dan Kennedy copywriting seminar meets massage‑table reality with a dash of rebellious edge. And yes, we’ll use the...