A business strategy blog for dental, optometry, spa and wellness practice owners & their team members!
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Why Every Practice Needs a Kickass Dental Content Writer (and How Membership Plans Tie It All Together)
Your Blog Sounds Like a Boring Textbook — Time for a Dental Content Writer Who Doesn’t Suck Let’s be brutally honest… If your website content still starts with “Our dental office is committed to providing quality care in a warm, welcoming environment” — STOP. That’s not content.That’s copy-pasted dental wallpaper....
Dental Claims Processing is Killing Your Practice (and What to Do Instead)
What If I Told You Dental Claims Processing Is Designed to Keep You Broke? Yup, I said it. The whole dental claims processing system is a bloated, slow-motion circus designed to help one group win: insurance companies. If you're tired of: Endless EOBs Rejected claims 90-day payment cycles Patients ghosting you over...
Burn the Dental Claim Form PDF and Build a Dental Empire Instead
If You’re Still Downloading a Dental Claim Form PDF… We Need to Talk. Let’s be honest—just seeing “dental claim form PDF” in your downloads folder is enough to spike your blood pressure . You open it, you sigh, you print it, fax it (if you’re still in 1997), or upload it to some “secure portal” that crashes once you...
Voices of Dentistry: Why the Loudest Voices Aren’t the Smartest (And How to Build a Dental Practice Patients Actually Rave About)
Let’s get brutally honest. The phrase “Voices of Dentistry” might sound like an award-winning choir, but in 2025 it means something much louder—and way more chaotic. Dentists aren’t just hearing from the “expert down the hall” or the old-school rep dropping off donuts. Now it’s podcasts, YouTube gurus, TikTok hacks,...
Unusual Competitors for Oral Health: How to Outrun Tech, TikTok, and Tooth Myths in 2025
Who are your competitors? No, seriously. If you said “other dentists” or “the DSO down the street,” you’re only seeing half the battlefield. In 2025, the unusual competitors for oral health aren’t just the office with newer chairs or cheaper cleanings—they’re tech bros, TikTok stars, direct-to-consumer brands,...
Types of Dental Practice Models: Choose Your Own Adventure (and Maximize Profit) in 2025
Let’s face it—there are more types of dental practice models today than ways to floss (and you know patients will still do both wrong if you don’t guide them). Solo? Group? DSO? FFS? Membership?It’s not just alphabet soup. The model you choose will determine whether your practice is a revenue rocket or a financial...
Strategies to Increase Patient Volume: Go Beyond Boring and Fill Your Chairs (and Bank Account)
Let’s cut through the dental marketing noise: If your best “strategy to increase patient volume” is another generic postcard or “$79 new patient special,” you’re not just blending in—you’re disappearing. If you want more butts in chairs and bigger deposits in your bank account, you need real strategies to increase...
How to Start a Dental Practice That Prints Money (And Loyalty) From Day One
So you want to start a dental practice in 2025? You’re either brave, slightly insane, or (if you follow this guide) soon to be filthy rich and stress-free. But let’s get real—most new dental owners get sucked into a vortex of debt, empty chairs, PPO nightmares, and late-night Google searches like: “Why won’t my...
September Marketing Ideas: The Ultimate Guide to Igniting Your Dental Practice (and Recurring Revenue) This Fall
Let’s be honest: Most September marketing ideas sound like they came out of a dusty, corporate suggestion box from 1996. "Send a back-to-school email!" "Post a leaf emoji on Facebook!" Yawn. If you want your dental practice to actually stand out, book more appointments, and drive real revenue this September, you need...
Open Dental Software: The Ultimate Hack for Scaling Your Practice, Recurring Revenue & Raving Fans
Ever wish your practice management system was less “Windows 95,” more “Tesla Autopilot”? Or that you could automate the boring stuff and focus on actually growing your practice—not just fighting insurance and paperwork? Open Dental software is the unsung hero for dentists who want more—more control, more cash, more...
Online Dental Webinars: The Secret Weapon to Practice Growth, Patient Loyalty & Epic Recurring Revenue
What if you could unlock double the revenue, triple the loyalty, and four times the fun in your dental practice—all without leaving your office, fighting for a hotel WiFi password, or suffering through another soggy buffet breakfast at a CE seminar?Yup, that’s the power of online dental webinars. And you’re about to...
Online Dental Forms: The Secret Weapon to Patient Loyalty, More Revenue, and a Scalable Practice
Imagine this: Your next new patient is filling out their dental forms from their phone while binge-watching Netflix in their pajamas. No clipboards. No paper cuts. No grumpy front desk. Just seamless digital onboarding. But what if those “boring” online dental forms could actually become the first domino in doubling...
Online Dental CE Courses: How Memberships & BoomCloud™ Turn Your Practice Into a Revenue Machine
What if the key to scaling your dental practice and doubling (or quadrupling!) patient spend is not just another online CE course... but a killer membership plan? STORY: Let’s be honest. Most dentists treat their continuing education (CE) requirements the way they treat flossing instructions from their own...
The Love-Hate Relationship With Insurance (Mostly Hate)
Here’s the truth nobody at your dental conference wants to say out loud: Dental insurance is a scam disguised as a benefit. It limits care, frustrates patients, and eats into your revenue. And every denial means YOU become the bad guy—even though YOU did everything right. According to the ADA, nearly 1 in 3 dental...
Why Insurance Sucks (and Why Membership Plans Win)
Dental claim denial forms are the bureaucratic kryptonite of modern dentistry. Dentists spend over 15 hours a week on insurance paperwork—time that could be spent, you know, doing dentistry. According to the ADA, 25-40% of dental claims are denied the first time they’re submitted.❌ That’s not just annoying—it’s...
The Best Dental Membership Plan: How to Build a Recurring Revenue Machine (And 2X Your Patient Loyalty)
Dental Insurance Sucks—Here’s How the Best Dental Membership Plan Changes Everything Let’s be real.Insurance companies are better at saying “no” than your average two-year-old.Denied claims, confusing fine print, shrinking reimbursements—sound familiar? Here’s the real plot twist:The fastest-growing, happiest, and...
Software for Dentist: From Paper Charts to Profit Machines (How the Right Tools 2X Your Revenue Per Patient)
Why Most Dental Software Sucks (and What Actually Moves the Needle) Let’s get honest:Most “software for dentist” is about as exciting as a recall postcard from 1998. It’s clunky. The UI looks like Windows XP had a baby with a spreadsheet. And most of it? Just digital versions of paper you don’t want anyway. Here’s...
Social Media Strategy for Dental Practices: The 2025 Guide to Loyal Patients, Predictable Revenue & A Feed That Doesn’t Suck
Why Most Dental Social Feeds Are Awkward, Boring—And Leaving Money On the Table If you scroll through most dental practice Instagrams, you’ll find: More tooth puns than a dad joke contest “Happy Friday!” posts that get three likes (two are from staff) Stock photos, zero personality, and absolutely NO path to more...
Social Media Posts for Dental Offices: Turn Scrolls Into Loyal Patients (and Recurring Revenue That’ll Make Your CPA Drool)
Why Most Dental Social Posts Flop Hard (and How to Make Yours Legendary) Here’s the painful truth:Most dental office social posts are about as exciting as a waiting room from 1989.“Happy Toothsday!” (again), stock photos of toothpaste, awkward team smiles... and maybe a generic “Did you floss today?” Meanwhile, some...
Social Media Marketing Dentistry: How to Get Patients Lining Up, Double Loyalty & Make Your Practice Fun Again
Most Dental Social Media Is Toothless—Here’s How to Sink Your Teeth Into Real Results Let’s be blunt:95% of dental social feeds are “meh.”You scroll past endless tooth memes, Happy Friday posts, and awkward team selfies—meanwhile, the smart practices are building raving fans, loyal patients, and predictable recurring...
Social Media Ideas for Dental Office: Turn Scrolls Into Loyal Patients & Recurring Revenue (The Un-Boring Guide)
Why Most Dental Offices Fail at Social Media (and How to Become the Tooth Fairy of Your Town) Let’s face it:90% of dental offices post the same tired content on repeat. “Happy Friday!” with a blurry team selfie “Don’t forget to brush!” (Thanks, Captain Obvious) Stock photo of a toothpaste swirl—again Here’s the...