A business strategy blog for dental, optometry, spa and wellness practice owners & their team members!

Hello! Welcome to February 22, 2025 - Make it a Rockin' Day!

Featured Articles:

No Results Found

The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.

Buying a Dental Practice Right Out of School: How to Make It Profitable from Day One

Buying a Dental Practice Right Out of School: How to Make It Profitable from Day One

Let's talk about Buying a Dental Practice Right Out of School So, you just finished dental school, and instead of slaving away as an associate for the next 10 years, you’re thinking… “Screw it, I’ll just buy my own practice.” First off—hell yes! That’s the entrepreneurial mindset that’s going to make you rich, free,...

read more
Dentist Bookkeeping: How to Stop Losing Money & Start Scaling Like a Boss

Dentist Bookkeeping: How to Stop Losing Money & Start Scaling Like a Boss

Let’s be real—most dentists didn’t sign up for this gig to become bookkeeping wizards. You wanted to fix teeth, change lives, and maybe buy a sweet Tesla along the way. But here’s the truth: If you suck at bookkeeping, you’re bleeding money. And if you’re bleeding money, you’re working harder instead of smarter....

read more
How to Build a Patient Referral Reward Program That Explodes Your Dental Practice Growth

How to Build a Patient Referral Reward Program That Explodes Your Dental Practice Growth

Let's chat about how to create a Patient Referral Reward Program (Or: How to Get Your Patients to Do Your Marketing for You & Actually Love It!) Let’s Talk About the Most Powerful (Yet Underused) Marketing Strategy in Dentistry… Patient Referrals. If you’re NOT running a killer patient referral reward program,...

read more
How to Start a Dental Practice: The Ultimate No-BS Guide to Building a Profitable Practice

How to Start a Dental Practice: The Ultimate No-BS Guide to Building a Profitable Practice

Let's get started with How to Start a Dental Practice (Or: How to Avoid PPO Nightmares, Create Recurring Revenue & Scale Like a Boss!) Thinking About Starting a Dental Practice? Read This First. So, you’ve got that fresh-out-of-dental-school enthusiasm (or maybe you’re a seasoned associate sick of working for...

read more
Dental Promotion for New Patients: How to Attract, Convert & Keep Them Coming Back

Dental Promotion for New Patients: How to Attract, Convert & Keep Them Coming Back

Let's talk about Dental Promotion for New Patients (Or: How to Stop Losing Money to Insurance and Start Growing a Profitable Practice with Memberships!) The Problem with Typical “New Patient Specials” If your idea of a “dental promotion for new patients” is offering a $99 exam, cleaning, and X-rays just to get a...

read more
Social Media Marketing for Dentists: How to Scale Your Membership Program & Grow Recurring Revenue

Social Media Marketing for Dentists: How to Scale Your Membership Program & Grow Recurring Revenue

Let's get right into Social Media Marketing for Dentists! (Or: How to Stop Chasing PPOs and Start Printing Money with Social Media!) Let’s Get Real About Social Media for Dentists Dentists have a love-hate relationship with social media. You KNOW you should be using it to grow your practice, but between managing...

read more
Dental Patient Gift Ideas: How to Attract More Patients & Build a Profitable Practice

Dental Patient Gift Ideas: How to Attract More Patients & Build a Profitable Practice

Let's talk about Dental Patient Gift Ideas (Or: How to Make Your Patients Love You, Stay Loyal, and Spend 2X to 4X More!) The Secret to Keeping Patients Hooked: Give Them Stuff! Let’s be honest—going to the dentist is about as exciting as getting a tax audit. Patients don’t wake up thinking, “Oh man, I can't wait to...

read more
Optometry Website Marketing: Skyrocket Patient Loyalty and Revenue with a Killer Membership Program

Optometry Website Marketing: Skyrocket Patient Loyalty and Revenue with a Killer Membership Program

Hey there, optometry trailblazers! Ready to sharpen your vision—pun totally intended—for optometry website marketing that doesn’t just drive traffic, but also turns casual browsers into lifelong patients? If you’re tired of bland, by-the-numbers strategies, we’ve got the edgy, irreverent solution you’ve been craving....

read more
Spa Software Unleashed: Supercharge Your Business with a Membership Model

Spa Software Unleashed: Supercharge Your Business with a Membership Model

Hello, spa rockstars! Ready to conquer the world of spa software and unleash the full potential of your spa business? Then you’ve landed in the right place. Think of this as your backstage pass to understanding how a well-structured membership program—powered by top-tier spa software—can crank up your revenue,...

read more