A business strategy blog for dental, optometry, spa and wellness practice owners & their team members!
Featured Articles:
Dental Membership Plan: Scaling to $1 Million+ in ARR with BoomCloud™
Running a dental practice without a membership plan is like driving a car with square wheels. Sure, you’ll get there eventually, but it’ll be a bumpy ride. Membership plans are the future—they create predictable revenue, build patient loyalty, and offer patients a better alternative to traditional insurance. Don’t...
Dental Clinic Marketing Goals: Scale a Membership Program to 365 Members in 12 Months
You think you know what works in dental clinic marketing—a splashy ad, a catchy jingle, maybe even some TikTok dances (Yes, I am being sarcastic). But what if I told you the real secret to growing your practice is about relationships, trust, and… a membership program? Yeah, you heard me. Memberships. Take it from...
Dental Case Acceptance: How Patient Membership Plans Crush PPOs and Cash Patients in Saying YES!
Alright, dental pros, let’s get real & discuss my favorite topic - Dental Case Acceptance. One of the biggest frustrations in your practice is hearing that dreaded “No” when you present a treatment plan. Or worse, the soul-crushing silence when a patient says they’ll “think about it” but you know they’re ghosting...
Medical Spa Business Plan: How to Build a 7-Figure Med Spa with Recurring Revenue
The Big Med Spa Mistake (That’s Keeping You Broke) Alright, let’s get real. Running a med spa isn’t cheap - Medical Spa Business Plan You’ve got: ✔️ High-end equipment (CoolSculpting machines don’t pay for themselves) ✔️ Skilled staff (Injectors and estheticians ain’t working for free) ✔️ Marketing costs (Because...
Plastic Surgery Marketing: How to Scale Your Practice with SEO, PPC & a VIP Membership Program
Why Most Plastic Surgery Marketing Fails (And How to Fix It) Let's chat about Plastic Surgery Marketing! So, you’ve got a killer plastic surgery practice. Your results are top-tier, your patients are thrilled, and yet… you’re constantly hustling for new leads. You’re running Google Ads, boosting posts on Instagram,...
Spa Marketing Ideas: How to Turn Your Spa into a High-Profit, Membership-Driven Empire
The Harsh Truth About Spa Marketing (and How to Fix It) ♀️ Let’s be real: Running a spa is tough. So, let's talk about Spa Marketing Ideas! You’re constantly hustling for new clients, running discounts to compete with the spa down the street, and praying that last month’s customers actually remember to come back....
Botox Marketing: How to Scale Your Practice with SEO, PPC & a Killer Membership Plan
The Botox Goldmine You're Missing Out On Imagine this: A patient walks into your med spa, gets Botox, loves the results, and... disappears. Poof. Gone. Never to be seen again—until maybe six months later when they randomly remember they need another session. That’s the problem with traditional Botox marketing. You...
Best States for Dentists: Where to Build, Scale & Bank More Cash
So, you’re a dentist (or about to be one), and you’re trying to figure out where to plant your flag and build an empire. Smart move. Because let’s be real—not all states are created equal when it comes to running a profitable dental practice. Some states are dental gold mines with low competition and high...
Buying a Dental Practice Right Out of School: How to Make It Profitable from Day One
Let's talk about Buying a Dental Practice Right Out of School So, you just finished dental school, and instead of slaving away as an associate for the next 10 years, you’re thinking… “Screw it, I’ll just buy my own practice.” First off—hell yes! That’s the entrepreneurial mindset that’s going to make you rich, free,...
Ads for Dentists: How to Run Killer Campaigns That Fill Your Chairs
Let’s get real and discuss the topic of ads for dentists—dentistry is a business. And like any business, if you’re not marketing, you’re leaving fat stacks of cash on the table. Most dentists rely on the same old, boring marketing strategies: direct mail, random social media posts, and crossing their fingers that...
Dentist Bookkeeping: How to Stop Losing Money & Start Scaling Like a Boss
Let’s be real—most dentists didn’t sign up for this gig to become bookkeeping wizards. You wanted to fix teeth, change lives, and maybe buy a sweet Tesla along the way. But here’s the truth: If you suck at bookkeeping, you’re bleeding money. And if you’re bleeding money, you’re working harder instead of smarter....
The Top Dental Blogs Every Practice Owner Should Follow
Let’s be real—running a dental practice isn’t just about fixing teeth; it’s about running a business. And in the cutthroat world of dental entrepreneurship, the real winners aren’t just great clinicians—they’re savvy business owners who know how to optimize revenue, retain patients, and scale smart. That’s where...
Dental KPIs: The Numbers That Actually Matter for Growing Your Practice
Let's talk about the top Dental KPIs! (Or: How to Stop Guessing & Start Tracking the Metrics That Make You More Money!) Let’s Talk About Dental KPIs (Because If You Don’t Track It, You Can’t Improve It) If you’re not tracking Key Performance Indicators (KPIs) in your dental practice, you’re basically flying...
Payment Agreement Templates for Dental Practices
Payment Agreement Templates for Dental Practices: Get Paid on Time & Stop Chasing Patients for Money (Or: How to Stop Playing the "Will They Pay Me?" Game and Start Running a Profitable Practice!) Let’s Be Honest: Dental Payment Problems Are a Nightmare If you’re a dentist, office manager, or billing specialist,...
Marketing Dental Office Ideas: How to Grow Your Practice Like a Boss
How to Get More Patients, More Recurring Revenue & Stop Playing the PPO Game! Let’s Talk About Marketing Your Dental Office (Without Wasting Money on Stuff That Doesn’t Work) So you want to grow your dental practice? Awesome. But here’s the problem… Most dental marketing strategies suck. Dentists either: ❌ Dump...
How to Build a Patient Referral Reward Program That Explodes Your Dental Practice Growth
Let's chat about how to create a Patient Referral Reward Program (Or: How to Get Your Patients to Do Your Marketing for You & Actually Love It!) Let’s Talk About the Most Powerful (Yet Underused) Marketing Strategy in Dentistry… Patient Referrals. If you’re NOT running a killer patient referral reward program,...
Dental Billing Training: How to Get Paid Faster & Stop Insurance Nightmares
Dental Billing Training (Or: How to Escape PPO Hell & Build a Recurring Revenue Machine with Memberships!) Let’s Talk About Dental Billing… AKA The Root Canal of Running a Practice If you’re a dentist, office manager, or front desk warrior, you already know that dental billing can be a soul-crushing nightmare....
Dentist Social Media Posts: How to Get More Patients & Recurring Revenue with Memberships
Let's talk about Dentist Social Media Posts (Or: Stop Posting Boring Stuff & Start Making Social Media Work for Your Practice!) Let’s Be Honest: Most Dentist Social Media Posts Suck. We need to talk. If your idea of “social media marketing” is posting: ❌ Stock photos of smiling people (that look straight out of a...
How to Start a Dental Practice: The Ultimate No-BS Guide to Building a Profitable Practice
Let's get started with How to Start a Dental Practice (Or: How to Avoid PPO Nightmares, Create Recurring Revenue & Scale Like a Boss!) Thinking About Starting a Dental Practice? Read This First. So, you’ve got that fresh-out-of-dental-school enthusiasm (or maybe you’re a seasoned associate sick of working for...
Dental Promotion for New Patients: How to Attract, Convert & Keep Them Coming Back
Let's talk about Dental Promotion for New Patients (Or: How to Stop Losing Money to Insurance and Start Growing a Profitable Practice with Memberships!) The Problem with Typical “New Patient Specials” If your idea of a “dental promotion for new patients” is offering a $99 exam, cleaning, and X-rays just to get a...
Social Media Marketing for Dentists: How to Scale Your Membership Program & Grow Recurring Revenue
Let's get right into Social Media Marketing for Dentists! (Or: How to Stop Chasing PPOs and Start Printing Money with Social Media!) Let’s Get Real About Social Media for Dentists Dentists have a love-hate relationship with social media. You KNOW you should be using it to grow your practice, but between managing...
Dental Patient Gift Ideas: How to Attract More Patients & Build a Profitable Practice
Let's talk about Dental Patient Gift Ideas (Or: How to Make Your Patients Love You, Stay Loyal, and Spend 2X to 4X More!) The Secret to Keeping Patients Hooked: Give Them Stuff! Let’s be honest—going to the dentist is about as exciting as getting a tax audit. Patients don’t wake up thinking, “Oh man, I can't wait to...
Crackin The D2330 Dental Code & Why Membership Plans Can Help!
Hey there, dental team! Tired of duking it out with insurance companies over every little procedure—especially the d2330 dental code? If you're nodding your head so hard it’s about to roll off, you’re not alone. Let’s cut the small talk and get real: Insurance can be a total buzzkill for your practice’s revenue and...
D2330 Dental Code & Why Membership Plans Can Save Your Sanity
Hey there, dental dynamos! Tired of duking it out with insurance companies over every little procedure—especially the d2330 dental code? If you're nodding your head so hard it’s about to roll off, you’re not alone. Let’s cut the small talk and get real: Insurance can be a total buzzkill for your practice’s revenue...