A business strategy blog for dental, optometry, spa and wellness practice owners & their team members!

Hello! Welcome to February 7, 2025 - Make it a Rockin' Day!

Featured Articles:

Dental Membership Plan: Scaling to $1 Million+ in ARR with BoomCloud™

Dental Membership Plan: Scaling to $1 Million+ in ARR with BoomCloud™

Running a dental practice without a membership plan is like driving a car with square wheels. Sure, you’ll get there eventually, but it’ll be a bumpy ride. Membership plans are the future—they create predictable revenue, build patient loyalty, and offer patients a better alternative to traditional insurance. Don’t...

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Dental Clinic Marketing Goals: Scale a Membership Program to 365 Members in 12 Months

Dental Clinic Marketing Goals: Scale a Membership Program to 365 Members in 12 Months

You think you know what works in dental clinic marketing—a splashy ad, a catchy jingle, maybe even some TikTok dances (Yes, I am being sarcastic). But what if I told you the real secret to growing your practice is about relationships, trust, and… a membership program? Yeah, you heard me. Memberships. Take it from...

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Dental Case Acceptance: How Patient Membership Plans Crush PPOs and Cash Patients in Saying YES!

Dental Case Acceptance: How Patient Membership Plans Crush PPOs and Cash Patients in Saying YES!

Alright, dental pros, let’s get real & discuss my favorite topic - Dental Case Acceptance. One of the biggest frustrations in your practice is hearing that dreaded “No” when you present a treatment plan. Or worse, the soul-crushing silence when a patient says they’ll “think about it” but you know they’re ghosting...

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Spa Marketing Ideas: How to Turn Your Spa into a High-Profit, Membership-Driven Empire

Spa Marketing Ideas: How to Turn Your Spa into a High-Profit, Membership-Driven Empire

The Harsh Truth About Spa Marketing (and How to Fix It) ‍♀️ Let’s be real: Running a spa is tough. So, let's talk about Spa Marketing Ideas! You’re constantly hustling for new clients, running discounts to compete with the spa down the street, and praying that last month’s customers actually remember to come back....

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Botox Marketing: How to Scale Your Practice with SEO, PPC & a Killer Membership Plan

Botox Marketing: How to Scale Your Practice with SEO, PPC & a Killer Membership Plan

  The Botox Goldmine You're Missing Out On Imagine this: A patient walks into your med spa, gets Botox, loves the results, and... disappears. Poof. Gone. Never to be seen again—until maybe six months later when they randomly remember they need another session. That’s the problem with traditional Botox marketing. You...

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Buying a Dental Practice Right Out of School: How to Make It Profitable from Day One

Buying a Dental Practice Right Out of School: How to Make It Profitable from Day One

Let's talk about Buying a Dental Practice Right Out of School So, you just finished dental school, and instead of slaving away as an associate for the next 10 years, you’re thinking… “Screw it, I’ll just buy my own practice.” First off—hell yes! That’s the entrepreneurial mindset that’s going to make you rich, free,...

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Dentist Bookkeeping: How to Stop Losing Money & Start Scaling Like a Boss

Dentist Bookkeeping: How to Stop Losing Money & Start Scaling Like a Boss

Let’s be real—most dentists didn’t sign up for this gig to become bookkeeping wizards. You wanted to fix teeth, change lives, and maybe buy a sweet Tesla along the way. But here’s the truth: If you suck at bookkeeping, you’re bleeding money. And if you’re bleeding money, you’re working harder instead of smarter....

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How to Build a Patient Referral Reward Program That Explodes Your Dental Practice Growth

How to Build a Patient Referral Reward Program That Explodes Your Dental Practice Growth

Let's chat about how to create a Patient Referral Reward Program (Or: How to Get Your Patients to Do Your Marketing for You & Actually Love It!) Let’s Talk About the Most Powerful (Yet Underused) Marketing Strategy in Dentistry… Patient Referrals. If you’re NOT running a killer patient referral reward program,...

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How to Start a Dental Practice: The Ultimate No-BS Guide to Building a Profitable Practice

How to Start a Dental Practice: The Ultimate No-BS Guide to Building a Profitable Practice

Let's get started with How to Start a Dental Practice (Or: How to Avoid PPO Nightmares, Create Recurring Revenue & Scale Like a Boss!) Thinking About Starting a Dental Practice? Read This First. So, you’ve got that fresh-out-of-dental-school enthusiasm (or maybe you’re a seasoned associate sick of working for...

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Dental Promotion for New Patients: How to Attract, Convert & Keep Them Coming Back

Dental Promotion for New Patients: How to Attract, Convert & Keep Them Coming Back

Let's talk about Dental Promotion for New Patients (Or: How to Stop Losing Money to Insurance and Start Growing a Profitable Practice with Memberships!) The Problem with Typical “New Patient Specials” If your idea of a “dental promotion for new patients” is offering a $99 exam, cleaning, and X-rays just to get a...

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Social Media Marketing for Dentists: How to Scale Your Membership Program & Grow Recurring Revenue

Social Media Marketing for Dentists: How to Scale Your Membership Program & Grow Recurring Revenue

Let's get right into Social Media Marketing for Dentists! (Or: How to Stop Chasing PPOs and Start Printing Money with Social Media!) Let’s Get Real About Social Media for Dentists Dentists have a love-hate relationship with social media. You KNOW you should be using it to grow your practice, but between managing...

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Dental Patient Gift Ideas: How to Attract More Patients & Build a Profitable Practice

Dental Patient Gift Ideas: How to Attract More Patients & Build a Profitable Practice

Let's talk about Dental Patient Gift Ideas (Or: How to Make Your Patients Love You, Stay Loyal, and Spend 2X to 4X More!) The Secret to Keeping Patients Hooked: Give Them Stuff! Let’s be honest—going to the dentist is about as exciting as getting a tax audit. Patients don’t wake up thinking, “Oh man, I can't wait to...

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