A business strategy blog for dental, optometry, spa and wellness practice owners & their team members!
Dental Membership Plan: Scaling to $1 Million+ in ARR with BoomCloud™
Running a dental practice without a membership plan is like driving a car with square wheels. Sure, you’ll get there eventually, but it’ll be a bumpy ride. Membership plans are the future—they create predictable revenue, build patient loyalty, and offer patients a better alternative to traditional insurance. Don’t...
Dental Clinic Marketing Goals: Scale a Membership Program to 365 Members in 12 Months
You think you know what works in dental clinic marketing—a splashy ad, a catchy jingle, maybe even some TikTok dances (Yes, I am being sarcastic). But what if I told you the real secret to growing your practice is about relationships, trust, and… a membership program? Yeah, you heard me. Memberships. Take it from...
Dental Case Acceptance: How Patient Membership Plans Crush PPOs and Cash Patients in Saying YES!
Alright, dental pros, let’s get real & discuss my favorite topic - Dental Case Acceptance. One of the biggest frustrations in your practice is hearing that dreaded “No” when you present a treatment plan. Or worse, the soul-crushing silence when a patient says they’ll “think about it” but you know they’re ghosting...
Dental Business Management Courses: How Membership Plans Are Secretly the Best Thing Since Nitrous Oxide (And How BoomCloud™ Is Leading the Charge)
Written in the voice of Jordon Comstock—fun, edgy, irreverent, and loaded with actionable data and stories! What If Dental Business Management Courses Actually Taught You the Secret to Building a Wildly Profitable Practice? You ever notice how most dental business management courses are about as exciting as a molar...
Filing Dental Insurance Claims is Killing Your Profit — Here’s the Fix They Don’t Teach in Dental School
Tired of Chasing Insurance Like It's Your Second Job? You didn’t go to dental school to become a paper-pushing reimbursement robot, did you? Yet here you are… Chasing unpaid claims like a debt collector ️♂️ Spending hours on the phone with insurance reps who put you on hold with Kenny G hold music Waiting 30, 60,...
What is Concierge Dentistry? (And Why It’s the Best Thing That Ever Happened to Your Smile…and Your Revenue)
What if going to the dentist felt more like checking into a luxury hotel than visiting a root canal factory? No waiting rooms packed with coughing strangers. No rushed 5-minute exams. No “Sorry, your insurance doesn’t cover that.”Welcome to the world of concierge dentistry, where VIP treatment isn’t an upgrade—it’s...
What Does a Dental Office Manager Do? (And Why They’re The Secret Weapon for 2X-4X Practice Growth)
Think a dental office manager just shuffles papers and answers phones?Let’s destroy that myth. Dental office managers are the growth hackers of modern dental practices. If you want to scale, create recurring revenue, and get patients to say “yes” to the treatment they NEED (not just what insurance covers), your...
Fall Dental Marketing Ideas That Don’t Suck
Pumpkin Spice Isn’t a Marketing Strategy — But THIS Is Let’s talk about the annual fall madness. Pumpkin spice is back. Your patients are stress-baking with caramel and cinnamon. The year is almost over. And your schedule looks like a pumpkin patch after a toddler birthday party: chaotic and full of holes. If you’re...
External Marketing in Dentistry Is Broken — Here’s How to Fix It (and Actually Get Paid)
External Marketing in Dentistry Is a Waste of Money — Unless You’re Doing This One Thing… Every time a dental office drops $3K on Google Ads and hopes for a flood of new patients, somewhere a unicorn dies Let’s get brutally honest.Most external marketing in dentistry sucks. Why? You’re advertising to price shoppers...
“Efficient Dental Scheduling” Isn’t a Myth — It’s a Business Superpower
Still Wasting Time With Clunky Scheduling Systems? Let’s Fix That — and Make You More Money While We’re At It. Look, I know scheduling dental appointments seems simple. You book ‘em. You see ‘em. You bill ‘em. But what if I told you that inefficient scheduling is costing your practice tens of thousands per year? ✅...
How to Drop PPO Contracts and 10X Your Dental Practice Without Losing Patients
Thinking About Dropping PPO Contracts? Do It. But Do It Smart. If you’ve ever looked at your end-of-month production and thought: “Wait… I produced $100K but only collected $58K?” Congratulations. You’ve been PPO’d.And not in the fun, let's-pop-bottles kind of way. Let’s say it like it is… PPO contracts are glorified...
Why Every Practice Needs a Kickass Dental Content Writer (and How Membership Plans Tie It All Together)
Your Blog Sounds Like a Boring Textbook — Time for a Dental Content Writer Who Doesn’t Suck Let’s be brutally honest… If your website content still starts with “Our dental office is committed to providing quality care in a warm, welcoming environment” — STOP. That’s not content.That’s copy-pasted dental wallpaper....
Dental Claims Processing is Killing Your Practice (and What to Do Instead)
What If I Told You Dental Claims Processing Is Designed to Keep You Broke? Yup, I said it. The whole dental claims processing system is a bloated, slow-motion circus designed to help one group win: insurance companies. If you're tired of: Endless EOBs Rejected claims 90-day payment cycles Patients ghosting you over...
Burn the Dental Claim Form PDF and Build a Dental Empire Instead
If You’re Still Downloading a Dental Claim Form PDF… We Need to Talk. Let’s be honest—just seeing “dental claim form PDF” in your downloads folder is enough to spike your blood pressure . You open it, you sigh, you print it, fax it (if you’re still in 1997), or upload it to some “secure portal” that crashes once you...
Voices of Dentistry: Why the Loudest Voices Aren’t the Smartest (And How to Build a Dental Practice Patients Actually Rave About)
Let’s get brutally honest. The phrase “Voices of Dentistry” might sound like an award-winning choir, but in 2025 it means something much louder—and way more chaotic. Dentists aren’t just hearing from the “expert down the hall” or the old-school rep dropping off donuts. Now it’s podcasts, YouTube gurus, TikTok hacks,...
Unusual Competitors for Oral Health: How to Outrun Tech, TikTok, and Tooth Myths in 2025
Who are your competitors? No, seriously. If you said “other dentists” or “the DSO down the street,” you’re only seeing half the battlefield. In 2025, the unusual competitors for oral health aren’t just the office with newer chairs or cheaper cleanings—they’re tech bros, TikTok stars, direct-to-consumer brands,...
Types of Dental Practice Models: Choose Your Own Adventure (and Maximize Profit) in 2025
Let’s face it—there are more types of dental practice models today than ways to floss (and you know patients will still do both wrong if you don’t guide them). Solo? Group? DSO? FFS? Membership?It’s not just alphabet soup. The model you choose will determine whether your practice is a revenue rocket or a financial...
Strategies to Increase Patient Volume: Go Beyond Boring and Fill Your Chairs (and Bank Account)
Let’s cut through the dental marketing noise: If your best “strategy to increase patient volume” is another generic postcard or “$79 new patient special,” you’re not just blending in—you’re disappearing. If you want more butts in chairs and bigger deposits in your bank account, you need real strategies to increase...
How to Start a Dental Practice That Prints Money (And Loyalty) From Day One
So you want to start a dental practice in 2025? You’re either brave, slightly insane, or (if you follow this guide) soon to be filthy rich and stress-free. But let’s get real—most new dental owners get sucked into a vortex of debt, empty chairs, PPO nightmares, and late-night Google searches like: “Why won’t my...
September Marketing Ideas: The Ultimate Guide to Igniting Your Dental Practice (and Recurring Revenue) This Fall
Let’s be honest: Most September marketing ideas sound like they came out of a dusty, corporate suggestion box from 1996. "Send a back-to-school email!" "Post a leaf emoji on Facebook!" Yawn. If you want your dental practice to actually stand out, book more appointments, and drive real revenue this September, you need...
Open Dental Software: The Ultimate Hack for Scaling Your Practice, Recurring Revenue & Raving Fans
Ever wish your practice management system was less “Windows 95,” more “Tesla Autopilot”? Or that you could automate the boring stuff and focus on actually growing your practice—not just fighting insurance and paperwork? Open Dental software is the unsung hero for dentists who want more—more control, more cash, more...
Online Dental Webinars: The Secret Weapon to Practice Growth, Patient Loyalty & Epic Recurring Revenue
What if you could unlock double the revenue, triple the loyalty, and four times the fun in your dental practice—all without leaving your office, fighting for a hotel WiFi password, or suffering through another soggy buffet breakfast at a CE seminar?Yup, that’s the power of online dental webinars. And you’re about to...
Online Dental Forms: The Secret Weapon to Patient Loyalty, More Revenue, and a Scalable Practice
Imagine this: Your next new patient is filling out their dental forms from their phone while binge-watching Netflix in their pajamas. No clipboards. No paper cuts. No grumpy front desk. Just seamless digital onboarding. But what if those “boring” online dental forms could actually become the first domino in doubling...
Online Dental CE Courses: How Memberships & BoomCloud™ Turn Your Practice Into a Revenue Machine
What if the key to scaling your dental practice and doubling (or quadrupling!) patient spend is not just another online CE course... but a killer membership plan? STORY: Let’s be honest. Most dentists treat their continuing education (CE) requirements the way they treat flossing instructions from their own...