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A blog for dental practice owners, optometry practice owners, spa owners & their team members!

Hello! Welcome to January 23, 2025 - Make it a Rockin' Day!

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December Dental Marketing Ideas: Boost Loyalty, Revenue, and Holiday Cheer

December Dental Marketing Ideas: Boost Loyalty, Revenue, and Holiday Cheer

Alright, dental pros, let’s talk about December—the month of sugar cookies, eggnog, and holiday stress so intense it can crack a crown. As the year comes to a close, many dental practices see a slow-down, with patients too busy decking the halls to think about their oral health. But don’t worry, I’ve got you covered...

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How to Get More Patients in Dental Practice: The Secret to Growing Your Practice

How to Get More Patients in Dental Practice: The Secret to Growing Your Practice

Hey, dental warriors! Let’s get real & talk about - How to Get More Patients in Dental Practice: Growing your dental practice isn’t just about packing your waiting room with new patients. Sure, getting fresh faces in the door is important, but if that’s your only focus, you’re leaving money—and sanity—on the...

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Dental Offices Referral Promotions: 10 Ideas to Drive Membership Growth and Happy Patients

Dental Offices Referral Promotions: 10 Ideas to Drive Membership Growth and Happy Patients

Alright, dental mavericks, let’s talk about growing your practice the fun way—Dental Offices Referral Promotions. Word-of-mouth marketing isn’t just effective; it’s practically free, and it builds trust faster than your hygienist can say, “Open wide!” But here’s the kicker: Pair your referral promotions with a...

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The Ultimate Guide to Spa Membership Ideas: Boost Loyalty, Revenue & Relaxation

The Ultimate Guide to Spa Membership Ideas: Boost Loyalty, Revenue & Relaxation

Hey there, spa owners and managers, lets talk about spa membership ideas! So, you’ve perfected your massage techniques, sourced the fluffiest towels known to humankind, and figured out the ideal temperature for your eucalyptus steam room. But when it comes to generating consistent, predictable revenue? Well, that’s...

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The Ultimate Guide to Dental Office Bonus Systems: Make Your Team Smile (and Produce) Like Never Before

The Ultimate Guide to Dental Office Bonus Systems: Make Your Team Smile (and Produce) Like Never Before

Hey there, dental office owners and managers, let's talk about dental office bonus systems! You already know that your team is the backbone of your practice. They work tirelessly, navigate patient anxieties like pros, and sometimes even laugh at your “floss like a boss” jokes. So, how do you keep your team motivated...

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Dental Payment Software: Why Patient Membership Plans Are Total Game-Changers

Dental Payment Software: Why Patient Membership Plans Are Total Game-Changers

Alright, dental trailblazers, let’s talk about one of the most underrated weapons in your practice’s arsenal: dental payment software. You might be thinking, “Payment software? Really? That’s what we’re hyping up?” But stick with me here—when paired with a killer patient membership plan, it’s the key to predictable...

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Optical Sales Ideas: 12 Ways to Boost Revenue and Make Patients Love Your Practice

Optical Sales Ideas: 12 Ways to Boost Revenue and Make Patients Love Your Practice

Alright, optometry superheroes, let’s talk about something that keeps your practice thriving—Optical sales ideas. Whether it’s those high-margin designer frames or ultra-comfy contact lenses, your optical shop is the heart of your business. But are you really maximizing its potential? Today, we’re diving into 12...

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Optometry Marketing Plan: The Ultimate Strategy for Building a Thriving Practice

Optometry Marketing Plan: The Ultimate Strategy for Building a Thriving Practice

Alright, optometry bosses, let’s talk strategy. If your marketing plan is still stuck in 2015 (cough flyers and Yellow Pages ads), it’s time for a major glow-up. The modern optometry marketing plan is all about combining digital tactics like SEO and PPC with patient-first strategies like membership plans to create...

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Dental Case Acceptance: How Patient Membership Plans Crush PPOs and Cash Patients in Saying YES!

Dental Case Acceptance: How Patient Membership Plans Crush PPOs and Cash Patients in Saying YES!

Alright, dental pros, let’s get real & discuss my favorite topic - Dental Case Acceptance. One of the biggest frustrations in your practice is hearing that dreaded “No” when you present a treatment plan. Or worse, the soul-crushing silence when a patient says they’ll “think about it” but you know they’re ghosting...

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The Ultimate Dental Marketing Course: Boost Loyalty, Revenue, and Case Acceptance Like a Pro

The Ultimate Dental Marketing Course: Boost Loyalty, Revenue, and Case Acceptance Like a Pro

Hey there, dental pros! So, you’ve perfected your crown preps and mastered the art of making your patients laugh with cheesy floss jokes (don’t pretend you don’t). But here’s the thing: even the best clinical skills won’t fill your chairs if your marketing game is weaker than a loose composite filling. That’s why...

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The Ultimate Guide to Marketing for Optometry: Strategies That’ll Make Your Optical Sales Soar

The Ultimate Guide to Marketing for Optometry: Strategies That’ll Make Your Optical Sales Soar

Listen up, optometrists! You’ve mastered the art of getting people to “better one or better two” their way to 20/20 vision, but how about getting your optical sales to see clearly, too? Marketing for optometry can be as tricky as diagnosing a rare eye condition—if you’re not using the right strategies. But fear not,...

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The Ultimate Guide to Day Spa Membership Plans: Strategies to Boost Loyalty & Revenue

The Ultimate Guide to Day Spa Membership Plans: Strategies to Boost Loyalty & Revenue

Alright, spa owners and managers, let’s be real: the world of self-care has never been hotter, and day spas are thriving. But how do you make sure your clients come back month after month instead of disappearing like that stress they claim your massages dissolve? Enter the day spa membership plan—your secret weapon...

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How to Explain Out-of-Network Dental Benefits to Patients Without Losing Your Mind (or Their Trust)

How to Explain Out-of-Network Dental Benefits to Patients Without Losing Your Mind (or Their Trust)

Alright, fellow dental warriors, let’s talk about one of the trickiest, hair-pulling-est conversations you’ll ever have in your dental practice: how to explain out-of-network dental benefits to patients to patients. It’s like trying to explain why the tooth fairy pays some kids in quarters and others in crisp $5...

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In House Dental Plan Enrollment Form: The Secret Weapon for Skyrocketing Your Practice’s Success

In House Dental Plan Enrollment Form: The Secret Weapon for Skyrocketing Your Practice’s Success

Alright, dental dynamos, let’s cut to the chase: If you want to crush it in today’s dental market, you need an in-house dental plan. And guess what? A killer in-house dental plan enrollment form is your golden ticket to signing up more patients, building loyalty, and making it rain predictable, recurring revenue. I’m...

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