A business strategy blog for dental, optometry, spa and wellness practice owners & their team members!

Hello! Welcome to September 10, 2025 - Make it a Rockin' Day!
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The Love-Hate Relationship With Insurance (Mostly Hate)

The Love-Hate Relationship With Insurance (Mostly Hate)

Here’s the truth nobody at your dental conference wants to say out loud: Dental insurance is a scam disguised as a benefit. It limits care, frustrates patients, and eats into your revenue. And every denial means YOU become the bad guy—even though YOU did everything right. According to the ADA, nearly 1 in 3 dental...

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Why Insurance Sucks (and Why Membership Plans Win)

Why Insurance Sucks (and Why Membership Plans Win)

Dental claim denial forms are the bureaucratic kryptonite of modern dentistry. Dentists spend over 15 hours a week on insurance paperwork—time that could be spent, you know, doing dentistry. According to the ADA, 25-40% of dental claims are denied the first time they’re submitted.❌ That’s not just annoying—it’s...

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Social Media Strategy for Dental Practices: The 2025 Guide to Loyal Patients, Predictable Revenue & A Feed That Doesn’t Suck

Social Media Strategy for Dental Practices: The 2025 Guide to Loyal Patients, Predictable Revenue & A Feed That Doesn’t Suck

Why Most Dental Social Feeds Are Awkward, Boring—And Leaving Money On the Table If you scroll through most dental practice Instagrams, you’ll find: More tooth puns than a dad joke contest “Happy Friday!” posts that get three likes (two are from staff) Stock photos, zero personality, and absolutely NO path to more...

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Social Media Posts for Dental Offices: Turn Scrolls Into Loyal Patients (and Recurring Revenue That’ll Make Your CPA Drool)

Social Media Posts for Dental Offices: Turn Scrolls Into Loyal Patients (and Recurring Revenue That’ll Make Your CPA Drool)

Why Most Dental Social Posts Flop Hard (and How to Make Yours Legendary) Here’s the painful truth:Most dental office social posts are about as exciting as a waiting room from 1989.“Happy Toothsday!” (again), stock photos of toothpaste, awkward team smiles... and maybe a generic “Did you floss today?” Meanwhile, some...

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Social Media for Dental Practice: The Ultimate Guide to More Loyal Patients, Bigger Revenue, and a Practice That’s Actually Fun to Market

Social Media for Dental Practice: The Ultimate Guide to More Loyal Patients, Bigger Revenue, and a Practice That’s Actually Fun to Market

Why Most Dental Social Feeds Are Lamer Than Dental Floss at a Birthday Party Let’s be real.Most dental practices are terrible at social media.Their feeds? Generic stock photos, awkward “Happy Friday!” posts, and maybe a random dental pun that gets two pity likes—from staff. Meanwhile, smart practices are building...

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SEO for Dentistry: Why Outdated Tactics Are Killing Your Growth (And the Modern Solution That Doubles Revenue Per Patient)

SEO for Dentistry: Why Outdated Tactics Are Killing Your Growth (And the Modern Solution That Doubles Revenue Per Patient)

The Dirty Little Secret About Dental SEO No One Tells You Let’s just say it:Most “SEO for dentistry” advice is recycled, boring, and about as effective as giving out floss at Halloween. It’s 2025. Your competition is running TikTok ads, DSOs are flooding Google Maps, and patients are booking consults off Instagram...

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The “Sample Insurance Rate Increase Letter” That Actually Makes Your Practice More Profitable (Without Losing Your Mind or Your Patients)

The “Sample Insurance Rate Increase Letter” That Actually Makes Your Practice More Profitable (Without Losing Your Mind or Your Patients)

“Dear Patient, Your Insurance Sucks—Here’s Why We’re Raising Rates (But You’ll Still Love Us!)” Let’s get real for a second.Every dentist has sweated over the dreaded insurance rate increase letter. The insurance company slashes reimbursements (again), your overhead keeps climbing, and suddenly, you have two choices:...

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“Sample Dental Narrative for Root Canal After Crown”: The Secret to Getting Claims Paid & Growing Revenue Like a Pro

“Sample Dental Narrative for Root Canal After Crown”: The Secret to Getting Claims Paid & Growing Revenue Like a Pro

The Root Canal Nobody Saw Coming (Especially Insurance) Let’s set the scene: Your patient just invested a fat stack in a new crown. They’re feeling like royalty—until BAM! Suddenly that tooth is throbbing like it’s auditioning for a rock band.You diagnose: “Sorry, you need a root canal… right under your brand-new...

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Sales Pitch at Dentist” That Actually Works: How to Sell Without Feeling Sleazy (While 2X-4X’ing Patient Revenue!)

Sales Pitch at Dentist” That Actually Works: How to Sell Without Feeling Sleazy (While 2X-4X’ing Patient Revenue!)

“Dentists Aren’t Salespeople… Or Are They?” Let’s be real: Nobody goes to dental school dreaming of becoming a salesperson. You wanted to fix smiles, not pitch fluoride varnish like a used car salesman. But here’s the hard truth: Every time you talk to a patient about treatment, you’re pitching.If you’re not, you’re...

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