A business strategy blog for dental, optometry, spa and wellness practice owners & their team members!
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Open Dental Software: The Ultimate Hack for Scaling Your Practice, Recurring Revenue & Raving Fans
Ever wish your practice management system was less “Windows 95,” more “Tesla Autopilot”? Or that you could automate the boring stuff and focus on actually growing your practice—not just fighting insurance and paperwork? Open Dental software is the unsung hero for dentists who want more—more control, more cash, more...
Online Dental Webinars: The Secret Weapon to Practice Growth, Patient Loyalty & Epic Recurring Revenue
What if you could unlock double the revenue, triple the loyalty, and four times the fun in your dental practice—all without leaving your office, fighting for a hotel WiFi password, or suffering through another soggy buffet breakfast at a CE seminar?Yup, that’s the power of online dental webinars. And you’re about to...
Online Dental Forms: The Secret Weapon to Patient Loyalty, More Revenue, and a Scalable Practice
Imagine this: Your next new patient is filling out their dental forms from their phone while binge-watching Netflix in their pajamas. No clipboards. No paper cuts. No grumpy front desk. Just seamless digital onboarding. But what if those “boring” online dental forms could actually become the first domino in doubling...
Online Dental CE Courses: How Memberships & BoomCloud™ Turn Your Practice Into a Revenue Machine
What if the key to scaling your dental practice and doubling (or quadrupling!) patient spend is not just another online CE course... but a killer membership plan? STORY: Let’s be honest. Most dentists treat their continuing education (CE) requirements the way they treat flossing instructions from their own...
The Love-Hate Relationship With Insurance (Mostly Hate)
Here’s the truth nobody at your dental conference wants to say out loud: Dental insurance is a scam disguised as a benefit. It limits care, frustrates patients, and eats into your revenue. And every denial means YOU become the bad guy—even though YOU did everything right. According to the ADA, nearly 1 in 3 dental...
Why Insurance Sucks (and Why Membership Plans Win)
Dental claim denial forms are the bureaucratic kryptonite of modern dentistry. Dentists spend over 15 hours a week on insurance paperwork—time that could be spent, you know, doing dentistry. According to the ADA, 25-40% of dental claims are denied the first time they’re submitted.❌ That’s not just annoying—it’s...
The Best Dental Membership Plan: How to Build a Recurring Revenue Machine (And 2X Your Patient Loyalty)
Dental Insurance Sucks—Here’s How the Best Dental Membership Plan Changes Everything Let’s be real.Insurance companies are better at saying “no” than your average two-year-old.Denied claims, confusing fine print, shrinking reimbursements—sound familiar? Here’s the real plot twist:The fastest-growing, happiest, and...
Software for Dentist: From Paper Charts to Profit Machines (How the Right Tools 2X Your Revenue Per Patient)
Why Most Dental Software Sucks (and What Actually Moves the Needle) Let’s get honest:Most “software for dentist” is about as exciting as a recall postcard from 1998. It’s clunky. The UI looks like Windows XP had a baby with a spreadsheet. And most of it? Just digital versions of paper you don’t want anyway. Here’s...
Social Media Strategy for Dental Practices: The 2025 Guide to Loyal Patients, Predictable Revenue & A Feed That Doesn’t Suck
Why Most Dental Social Feeds Are Awkward, Boring—And Leaving Money On the Table If you scroll through most dental practice Instagrams, you’ll find: More tooth puns than a dad joke contest “Happy Friday!” posts that get three likes (two are from staff) Stock photos, zero personality, and absolutely NO path to more...
Social Media Posts for Dental Offices: Turn Scrolls Into Loyal Patients (and Recurring Revenue That’ll Make Your CPA Drool)
Why Most Dental Social Posts Flop Hard (and How to Make Yours Legendary) Here’s the painful truth:Most dental office social posts are about as exciting as a waiting room from 1989.“Happy Toothsday!” (again), stock photos of toothpaste, awkward team smiles... and maybe a generic “Did you floss today?” Meanwhile, some...
Social Media Marketing Dentistry: How to Get Patients Lining Up, Double Loyalty & Make Your Practice Fun Again
Most Dental Social Media Is Toothless—Here’s How to Sink Your Teeth Into Real Results Let’s be blunt:95% of dental social feeds are “meh.”You scroll past endless tooth memes, Happy Friday posts, and awkward team selfies—meanwhile, the smart practices are building raving fans, loyal patients, and predictable recurring...
Social Media Ideas for Dental Office: Turn Scrolls Into Loyal Patients & Recurring Revenue (The Un-Boring Guide)
Why Most Dental Offices Fail at Social Media (and How to Become the Tooth Fairy of Your Town) Let’s face it:90% of dental offices post the same tired content on repeat. “Happy Friday!” with a blurry team selfie “Don’t forget to brush!” (Thanks, Captain Obvious) Stock photo of a toothpaste swirl—again Here’s the...
Social Media for Dental Practice: The Ultimate Guide to More Loyal Patients, Bigger Revenue, and a Practice That’s Actually Fun to Market
Why Most Dental Social Feeds Are Lamer Than Dental Floss at a Birthday Party Let’s be real.Most dental practices are terrible at social media.Their feeds? Generic stock photos, awkward “Happy Friday!” posts, and maybe a random dental pun that gets two pity likes—from staff. Meanwhile, smart practices are building...
SEO for Dentistry: Why Outdated Tactics Are Killing Your Growth (And the Modern Solution That Doubles Revenue Per Patient)
The Dirty Little Secret About Dental SEO No One Tells You Let’s just say it:Most “SEO for dentistry” advice is recycled, boring, and about as effective as giving out floss at Halloween. It’s 2025. Your competition is running TikTok ads, DSOs are flooding Google Maps, and patients are booking consults off Instagram...
SEO Dental Marketing: How to Outrank, Outearn, and Outlast the Competition (While Having Way More Fun)
Why Most Dentists SUCK at Dental SEO (and What Smart Practices Do Instead) Here’s a cold, hard truth that stings worse than cold water on a cracked molar:Most dental SEO strategies are so generic, even ChatGPT rolls its eyes.You’re probably drowning in advice like: “Blog weekly!” “Stuff keywords into every sentence!”...
How to Write a Scaling and Root Planing Appeal Letter That Gets Approved (And Why Memberships Are the REAL Solution)
Ever feel like sending a flaming bag of... appeals to the insurance company?You’re not alone. Every day, dental practices battle insurance denials for scaling and root planing (SRP). It’s the #1 headache for your front desk, your hygienist, and the stressed-out patient who just wants clean, healthy gums (but NOT a...
“Sample Letter to Patients No Longer Accepting Dental Insurance” (That Makes Them Love You More, Not Less)
Tired of Insurance Sucking the Life Out of Your Practice? Read This Before You Send That Letter! Let’s get real.Insurance companies have been lowballing you, nickel-and-diming every procedure, and generally acting like the world’s most annoying “partner.” You’re doing root canals on reimbursement rates that haven’t...
The “Sample Insurance Rate Increase Letter” That Actually Makes Your Practice More Profitable (Without Losing Your Mind or Your Patients)
“Dear Patient, Your Insurance Sucks—Here’s Why We’re Raising Rates (But You’ll Still Love Us!)” Let’s get real for a second.Every dentist has sweated over the dreaded insurance rate increase letter. The insurance company slashes reimbursements (again), your overhead keeps climbing, and suddenly, you have two choices:...
“Sample Dental Narrative for Root Canal After Crown”: The Secret to Getting Claims Paid & Growing Revenue Like a Pro
The Root Canal Nobody Saw Coming (Especially Insurance) Let’s set the scene: Your patient just invested a fat stack in a new crown. They’re feeling like royalty—until BAM! Suddenly that tooth is throbbing like it’s auditioning for a rock band.You diagnose: “Sorry, you need a root canal… right under your brand-new...
Sales Pitch at Dentist” That Actually Works: How to Sell Without Feeling Sleazy (While 2X-4X’ing Patient Revenue!)
“Dentists Aren’t Salespeople… Or Are They?” Let’s be real: Nobody goes to dental school dreaming of becoming a salesperson. You wanted to fix smiles, not pitch fluoride varnish like a used car salesman. But here’s the hard truth: Every time you talk to a patient about treatment, you’re pitching.If you’re not, you’re...
How to Be a Profitable Dentist (And Have Fun Doing It): The Secret to Dental Membership Plans
Why Most Dentists Are Running On The Hamster Wheel Of Unprofitability Picture this: You’re a dentist. You trained for years. You have a fancy degree, a high-tech office, and a steady stream of patients. But your bottom line? Eh. Not so steady. Insurance headaches, lowball fees, patient no-shows, and the...