A business strategy blog for dental, optometry, spa and wellness practice owners & their team members!
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Average Dental Fees: Stop Racing to the Bottom—Start Charging What You’re Worth (and Getting Paid!)
Average Dental Fees—Who Decided We Should All Charge the Same? Let’s rip the Band-Aid off:Average dental fees are a trap.You see the numbers from the ADA, get the PPO “allowed amount” spreadsheets, and suddenly you’re playing The Price Is Right—except the only winner is the insurance company! Here’s a truth bomb:You...
The Value of a Dental Practice: Why Your Numbers Matter (And How to Make Them Skyrocket!)
The Value of a Dental Practice—It’s Not About Your Shiny New CEREC or Marble Floors Ready for a gut check?The value of a dental practice isn’t just about the number of ops, your CAD/CAM machine, or that one “star” hygienist who can sell a fluoride treatment to a stone statue. It’s about your revenue per patient, your...
Social Media Marketing for Dentists: How to Win Big, Stand Out, and Actually Fill Your Chairs
Social Media Marketing for Dentists—Stop Posting Boring Toothbrush Pics! Let’s face it—social media marketing for dentists is broken.You’ve seen the endless parade of awkward staff selfies, generic “Happy Toothday!” graphics, and the occasional “Look, another clean smile!” photo. Meanwhile, that “boring” ortho down...
Marketing pentru Dentiști: Ghidul Epic Pentru Dublarea Profitului, Fără Trucuri Plictisitoare
Marketing pentru Dentiști—N-ai Pacienți Pe Listă de Așteptare? Poate Nu Ești Suficient de Vizibil! Hai să fim sinceri:Marketing pentru dentiști nu înseamnă doar să-ți lipești numele pe o plăcuță și să speri că vine lumea.Lumea s-a mutat pe Instagram, Facebook, Google și TikTok. Pacienții vor educație, distracție și…...
Marketing Odontológico: Cómo Dejar de Ser Invisible y Construir una Clínica Dental Imparable (Con Estrategias Que Los Colegas Envidiarán)
¿Marketing Odontológico? ¡No Es Solo Para Ortodoncistas Famosos y Clínicas “Insta-Perfectas”! ¿Te imaginas competir solo con “boca a boca” en 2025?Eso es como querer ganar la Fórmula 1… ¡corriendo con un Fiat de los 90!El marketing odontológico moderno no es solo poner un letrero bonito y cruzar los dedos. Es dominar...
The Maverick’s Guide to Explosive Practice Growth, Membership Profits & Dental Domination
“If you’re not investing in dental business courses, you’re still playing checkers while everyone else is building a chess empire.”— Jordon Comstock Most Dentists Are Great Clinicians—But Awful CEOs Let’s call out the elephant in the operatory: Dental school taught you root canals, not recurring revenue.Here’s the...
The Maverick’s Blueprint to Building a Legendary Dental Brand (and a Recurring Revenue Machine)
“If you’re still running dental ads like it’s 1995, you’re not just leaving money on the table—you’re lighting it on fire.”— Jordon Comstock Why Most Dental Advertisements Flop (and How to Actually Win in 2025) Let’s face it: Most dental advertisements are about as exciting as a root canal without anesthetic. (Sorry,...
The Maverick’s Guide to Explosive Practice Growth, Recurring Revenue, and Raving Fans
“The future of dentistry isn’t in the insurance game. It’s in building your own dental tribe.”— Jordon Comstock (a guy who actually built one) Tired of Insurance Headaches? Create a Dental Membership Program and Set Your Practice Free! If you’re reading this, you’re probably done with insurance nightmares,...
The Maverick’s Guide to Explosive Growth, MRR, and Cosmetic Practice Domination
“You can be the Michelangelo of the scalpel, but if no one knows your name, your masterpiece sits in an empty gallery.”— Jordon Comstock, probably What Happens When Cosmetic Surgeons Stop Marketing Like It’s 2003? Okay, let’s get uncomfortable. Most cosmetic surgeons still think “digital marketing strategy” means...
Why Are So Many Root Canals Declined? Hint: It’s Not Just Fear…
Let’s start with a nasty little secret in dentistry: According to the ADA, over 15 million root canals are performed annually in the US—but estimates say just as many needed root canals are never scheduled because patients balk at cost, fear, or “let me think about it” land. Yikes. That’s a mountain of lost revenue...
Future Trends in Dentistry: How to Profit From What’s Next (Instead of Getting Left Behind)
Future Trends in Dentistry—It’s Not Your Grandpa’s Dental Office Anymore! If you think the biggest change in dentistry was swapping film for digital X-rays, buckle up.The future trends in dentistry are coming at you faster than a dentist running late before lunch. Forget old-school fee-for-service. The practices...
Future Developments in Dentistry: The Bold, Weird, and Profitable Trends Shaping Your Next Decade
Future Developments in Dentistry—Why It’s Time to Think Like Elon Musk in a White Coat What’s scarier than your first molar extraction?Getting left behind as dentistry evolves at warp speed. “Future developments in dentistry” aren’t just buzzwords for nerdy conferences—they’re the difference between getting crushed...
Filing Dental Insurance Claims: How to Survive the Insurance Game, Grow Loyalty, and Double Your Revenue (Without Losing Your Mind)
Filing Dental Insurance Claims—The Hidden Practice Killer Nobody Warned You About Let’s get honest: filing dental insurance claims isn’t what you went to dental school for.And yet, here you are—neck-deep in forms, codes, and denials, while your profit margins vanish and your team threatens mutiny if you bring up the...
Facebook Ad Targeting T-Shirts Christmas: Your No-BS Guide to Holiday Sales Domination
Facebook Ad Targeting T-Shirts Christmas—Why 95% of Your Competitors Are Doing It Wrong Here’s the cold, peppermint-scented truth:Most people running Facebook ad targeting T-shirts Christmas campaigns are flushing money down Santa’s sleigh. Why?Because they target “people who like T-shirts” and “Christmas”—and hope...
Drop Dental PPO Contracts: The Ultimate Playbook for Ditching Discounts and Doubling Your Practice Profits
Want to Drop Dental PPO Contracts? Time to Stop Giving Away the Store! Let’s get real:Every dentist dreams of writing the big breakup letter—“Dear PPO, It’s not me, it’s you. And your 40% fee discount.” Drop dental PPO contracts and suddenly your schedule gets lighter, your fees go up, your AR shrinks, and your team...
Dentists AI: How Artificial Intelligence Is Reshaping Dentistry (And Why Recurring Revenue Is Still King)
Dentists AI—Are You Ready to Let Robots Run Your Practice? Okay, let’s get one thing straight—AI is not coming to steal your job, but it might just rescue you from insurance paperwork, diagnose that sneaky cavity before your associate, and help you boost profits without cloning yourself. Dentists AI is exploding....
Consent for Dental Treatment of a Minor Without Parent: How to Protect Your Practice, Stay Compliant, and Boost Revenue
The “Oh Crap” Moment Every Dentist Dreads Picture this: It’s 2:57 PM. You’ve got a chair open, a minor in your waiting room with a busted molar, and… no parent. The kid hands you a note that says, “You have my permission to fix Johnny’s tooth. –Mom.” You pause.Can you really treat this patient?Will a sticky note hold...
Why Most Dental Marketing Sucks (And How to Be the 1% That Grows No Matter What)
Best marketing strategies for dentists: Let’s be brutally real. Most dental marketing is…boring. Vanilla. “Come get your teeth cleaned!” Yawn. No wonder most practices get lost in the noise and then wonder why they’re scrambling to fill the schedule every week. But what if I told you the best marketing strategies for...
Associate Dentist Job Description: The Profit-Driving Playbook For Modern Practices
Why the “Average” Associate Dentist Job Description Is a Practice Growth Killer Let’s be brutally honest: Most associate dentist job descriptions are snooze-fests. “Provide quality dental care… Adhere to OSHA standards… Be nice to patients.” Yawn. But here’s what nobody tells you:A killer associate dentist isn’t just...
Dental Records Don’t Have to Suck—But Your Profits Will If You Ignore This
Are patients entitled to their dental records? Let’s be real—no one went to dental school to become a paperwork ninja. Yet, if you’re not up on the ADA standards for dental record keeping and forms, you’re not just risking fines or lawsuits. You’re leaving massive money on the table, and you’re missing the #1 secret...
How to Build a Top Dental Practice: The Secret Sauce (Nobody Talks About) for Growth, Profit, and Loyalty
Let’s settle this once and for all:What really makes a top dental practice?Is it the fancy tech, the spa music, or the giant TV in the waiting room? (Spoiler: it’s NOT the Keurig.)The answer? It’s the model—how you attract, keep, and maximize every patient’s lifetime value.Ready to learn how the fastest-growing, most...