A business strategy blog for dental, optometry, spa and wellness practice owners & their team members!
Dental Membership Plan: Scaling to $1 Million+ in ARR with BoomCloud™
Running a dental practice without a membership plan is like driving a car with square wheels. Sure, you’ll get there eventually, but it’ll be a bumpy ride. Membership plans are the future—they create predictable revenue, build patient loyalty, and offer patients a better alternative to traditional insurance. Don’t...
Dental Clinic Marketing Goals: Scale a Membership Program to 365 Members in 12 Months
You think you know what works in dental clinic marketing—a splashy ad, a catchy jingle, maybe even some TikTok dances (Yes, I am being sarcastic). But what if I told you the real secret to growing your practice is about relationships, trust, and… a membership program? Yeah, you heard me. Memberships. Take it from...
Dental Case Acceptance: How Patient Membership Plans Crush PPOs and Cash Patients in Saying YES!
Alright, dental pros, let’s get real & discuss my favorite topic - Dental Case Acceptance. One of the biggest frustrations in your practice is hearing that dreaded “No” when you present a treatment plan. Or worse, the soul-crushing silence when a patient says they’ll “think about it” but you know they’re ghosting...
Chiropractic Facebook Advertising: How to Turn Clicks into Loyal Patients & Recurring Revenue
Facebook Ads Are the Wild West of Chiropractic Marketing Let’s face it—chiropractic Facebook advertising is both exciting and frustrating. You boost a post, you target your zip code, and… crickets. Or worse, you get leads who ghost you harder than a bad Tinder date. Here’s the kicker: most chiropractors are running...
Chiropractic Facebook Ads: How to Turn Clicks into Recurring Revenue
Stop Burning Cash on Facebook Ads That Don’t Work Chiropractors, let’s be honest—running chiropractic Facebook ads often feels like playing the lottery. You boost a post, cross your fingers, and hope new patients magically show up. Spoiler: hope isn’t a strategy. But what if you could run ads that not only get...
Chiropractic Email Marketing: How to Turn Your Inbox into a Recurring Revenue Machine
Your Email List Is a Goldmine (But You’re Probably Ignoring It) Let’s be real. Most chiropractors treat their email list like that dusty box of holiday decorations in the garage—they know it’s there, but they rarely use it. But here’s the deal: email is still the #1 ROI channel in marketing. According to Campaign...
Chiropractic Direct Mail: The Old-School Strategy That’s Secretly a Revenue Machine
Wait… Direct Mail Still Works? Yup. You read that right. In a world where everyone’s drooling over TikTok reels and Google ads, the humble chiropractic direct mail piece is quietly stacking wins for smart clinics. Think about it: your patients’ inboxes are spammed with hundreds of emails a day. But their physical...
Chiropractic Digital Marketing That Actually Works: How to Turn Clicks into Recurring Revenue
Your Digital Marketing Is Broken (But It’s Not Your Fault) Here’s the deal: most chiropractors are wasting money on chiropractic digital marketing without even knowing it. You boost Facebook posts that go nowhere. You pay a marketing agency that brags about “impressions,” but your bank account says otherwise. You’re...
Chiropractic Clinic Marketing That Doesn’t Suck: How to Actually Attract Patients and Print Recurring Revenue
Your Marketing Is Probably Broken (and That’s Why You’re Struggling) Here’s the cold, hard truth: most chiropractic clinic marketing looks exactly the same. “Free Consultation!” ads on Facebook. Stock photo of a chiropractor holding a spine model. Blog posts titled “The Benefits of Chiropractic Care.” BORING....
Chiropractic Blog Ideas That Actually Attract Patients (and Make You Money)
Why Your Blog Sucks (and How to Fix It) Let’s be real. Most chiropractic blogs? Snooze-fests. They read like dry textbook chapters: “The Importance of Proper Posture” “Why Spinal Alignment Matters” “The Benefits of Stretching” BOR-ING. Patients don’t care. And Google isn’t impressed either. Here’s the brutal truth:...
Chiropractic AdWords: Stop Wasting Money on Clicks That Don’t Convert
Why Most Chiropractors Burn Cash on AdWords Let’s not sugarcoat this: most chiropractors are setting their money on fire with Google Ads. You type in “chiropractor near me” and what do you see? “$29 Adjustment Special” “Free X-Ray + Exam” “Walk-In Today!” And sure, you’ll get clicks. But here’s the reality check:...
Chiropractic Advertising That Actually Works (And Doesn’t Just Attract Coupon Chasers)
Why Most Chiropractic Advertising is Broken Let’s be real: most chiropractic advertising is hot garbage. You’ve seen the ads: “$19 First Adjustment!” “Free Exam + X-Ray!” “Walk-In Specials Available!” Yeah… those ads bring in a ton of leads. But here’s the problem: They attract coupon-chasing tire-kickers. They don’t...
Chiropractic Ads That Work (Without Selling Your Soul for $29 Specials)
Why Most Chiropractic Ads Don’t Work Here’s the hard truth: most chiropractic ads suck. They scream: “$19 New Patient Special!” “First Adjustment for Free!” “One Visit, No Commitment!” And sure, they work… if by “work” you mean filling your practice with coupon-hunting tire-kickers who ghost you faster than a bad...
Chiropractic Ads Marketing That Doesn’t Suck (and Actually Prints Money)
Why Chiropractic Ads Marketing is Broken Raise your hand if this sounds familiar… You dump thousands of dollars into chiropractic ads marketing, watch the leads roll in, and then… crickets. The patients who show up are: Bargain-hunters chasing your $29 special ♂️ One-and-done coupon collectors Folks who ghost your...
Why Most Chiropractic Ads Fail (and How to Make Yours Print Money)
Why Your Chiropractic Ads Are Probably Wasting Money Let’s face it: most chiropractic ads are garbage. I said it. And you know it’s true. Every time I scroll Facebook, I see the same tired offers: “$19 New Patient Exam + Adjustment!” “One Visit Free!” “Get Rid of Pain in Just One Session!” These chiropractic ads...
Why Your Chiropractic Ad is Failing (and How to Fix It With Memberships)
The Ugly Truth About the Average Chiropractic Ad Let’s get real: most chiropractors are burning cash on ads that don’t work. You’ve seen them all over Facebook and Google: “$19 New Patient Exam & Adjustment!” “First Visit Free!” “One Adjustment and You’ll Feel AMAZING!” Guess what those ads attract?...
Marketing Ideas for Chiros That Actually Make Money
“Marketing Ideas for Chiros That Don’t Suck, Cost a Fortune, or Feel Desperate” If you’re tired of marketing advice like “post more on TikTok” or “hand out water bottles at the farmer’s market,” then buckle up, doc. This ain’t another fluffy top-10 list. This is about building a cash-flowing, patient-retaining,...
Marketing Ideas for Chiropractors Offering Regenerative Care
“Marketing Ideas for Chiropractors Offering Regenerative Medicine (That Don’t Make You Look Desperate)” Let’s get something straight:You’re not just adjusting backs anymore — you’re injecting stem cells, regenerating joints, and changing lives. But your marketing?Still stuck in 2009, praying someone clicks your...
10 Marketing Ideas for Chiropractors That Don’t Suck (And Actually Make Money)
Let’s be real: Most chiropractic marketing ideas feel like they were written by a dude who thinks faxes are cutting-edge tech. You’re told to post on Instagram, run some boring Groupon deal, or pray people refer you. It’s 2025 and you’re out here still hoping someone remembers you exist? Stop chasing random patients....
Marketing Ideas for Chiropractors: Grow with Memberships
“10 Marketing Ideas for Chiropractors That Don’t Suck (And Actually Make Money)” Let’s be real: Most chiropractic marketing ideas feel like they were written by a dude who thinks faxes are cutting-edge tech. You’re told to post on Instagram, run some boring Groupon deal, or pray people refer you. It’s 2025 and you’re...
Marketing for Chiropractors: Build Recurring Revenue with Memberships
Why “Marketing for Chiropractors” Is Dead… Unless You Do THIS If you're a chiropractor hustling through the feast-or-famine cycle of new patients and drop-offs...If you're pouring money into ads and gimmicks, praying someone shows up on your table…Then buckle up and get ready to flip your practice upside-down (in a...
MARKETING FOR CHIROPRACTIC BUSINESS: HOW TO TURN YOUR PRACTICE INTO A REVENUE MACHINE USING MEMBERSHIPS
(Spoiler: More patients isn’t the answer. More recurring revenue is.) You Don’t Need More Leads. You Need Leverage. Let’s cut the fluff.You can run another Facebook ad…Toss another “$27 New Patient Exam” on Groupon…Or pray to the Google gods your ranking jumps overnight… But guess what?Your marketing strategy is...
MARKETING FOR CHIRO PRACTICE: BUILDING REVENUE ON AUTOPILOT WITH MEMBERSHIPS
Hint: It’s not more patients you need… it’s more recurring ones. You Don’t Need More New Patients… You Need Revenue You Can Predict Let’s be real for a second.You could run another $300 Facebook ad, spend 4 hours tweaking your Google Business profile, or toss out 500 mailers that your grandma might read… But that...
MARKETING FOR CHIRO OFFICE: HOW TO BUILD A PRACTICE THAT PRINTS REVENUE (WITH MEMBERSHIPS)
Spoiler: Insurance sucks. Recurring revenue doesn’t. Chiropractors Don’t Need More Patients. They Need Better Ones. Let’s get this straight right now…You don’t have a patient problem. You have a loyalty problem. You’ve run FB ads. You’ve offered “$29 First Visit” promos. You’ve bribed friends to leave fake reviews...