A business strategy blog for dental, optometry, spa and wellness practice owners & their team members!

Hello! Welcome to November 8, 2025 - Make it a Rockin' Day!
Featured Articles:
Dental Membership Plan: Scaling to $1 Million+ in ARR with BoomCloud™

Dental Membership Plan: Scaling to $1 Million+ in ARR with BoomCloud™

Running a dental practice without a membership plan is like driving a car with square wheels. Sure, you’ll get there eventually, but it’ll be a bumpy ride. Membership plans are the future—they create predictable revenue, build patient loyalty, and offer patients a better alternative to traditional insurance. Don’t...

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Dental Clinic Marketing Goals: Scale a Membership Program to 365 Members in 12 Months

Dental Clinic Marketing Goals: Scale a Membership Program to 365 Members in 12 Months

You think you know what works in dental clinic marketing—a splashy ad, a catchy jingle, maybe even some TikTok dances (Yes, I am being sarcastic). But what if I told you the real secret to growing your practice is about relationships, trust, and… a membership program? Yeah, you heard me. Memberships. Take it from...

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Dental Case Acceptance: How Patient Membership Plans Crush PPOs and Cash Patients in Saying YES!

Dental Case Acceptance: How Patient Membership Plans Crush PPOs and Cash Patients in Saying YES!

Alright, dental pros, let’s get real & discuss my favorite topic - Dental Case Acceptance. One of the biggest frustrations in your practice is hearing that dreaded “No” when you present a treatment plan. Or worse, the soul-crushing silence when a patient says they’ll “think about it” but you know they’re ghosting...

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How Do You Attract Massage Clients?

How Do You Attract Massage Clients?

Stop Waiting for Bookings and Start Pulling Clients In You’ve got the skill. The massage table is ready. The space (or mobile setup) is primed. But you still ask: “How do you attract massage clients?”You’ve tried random posts, deals, and “book now” ads. Some bookings pop up—but not nearly enough. Your schedule has...

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How Do I Start a Successful Massage Business? ‍♀️

How Do I Start a Successful Massage Business? ‍♀️

You’re Not Just Opening a Massage Table—You’re Launching a Wellness Empire You’ve got the skills. You’ve got the passion. You’ve got clients telling you you have magic hands. But when you ask, “How do I start a successful massage business?” you stare at a blank page. Space rented. Supplies bought. Calendars open. But...

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How Do I Start a Massage Business?

How Do I Start a Massage Business?

Quit Wishing. Start Launching. You’ve got the hands. You’ve got the heart. You’ve got clients telling you you’re the real deal. But you’re stuck wondering: “How do I start a massage business—and actually make it work?” Because let’s face it: renting a space, buying supplies, posting on social media—those are easy....

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How Do I Market Myself as a Massage Therapist?

How Do I Market Myself as a Massage Therapist?

Stop Waiting for Clients—Create the Demand You’re a massage therapist. You’ve got the skills. You’ve got clients who walk out feeling amazing. But you still ask: “How do I market myself as a massage therapist so I fill the calendar?” So you throw up a post on Facebook. You hand out flyers. You offer a “first session...

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How Can I Promote My Massage Business?

How Can I Promote My Massage Business?

Ditch the “Flyer-and‑hope‑they‑book” Model — Let’s Get Real You’re a massage therapist. You’re talented, you’re caring, you’ve got a treatment room (or mobile setup), and clients leave feeling like a million bucks. Yet you still ask: “How can I promote my massage business?” You’ve tried: flyers at the gym. Social...

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How Can I Grow My Massage Business?  

How Can I Grow My Massage Business?  

Stop Hustling for One‑Off Sessions—Start Building a Revenue‑Machine Massage Business You’ve got the hands. You’ve got the space (or maybe you’re mobile). You’ve got clients who leave relaxed and happy. Yet your calendar still has yawning gaps. You find yourself thinking: “How can I grow my massage business?” So you...

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How Can a Massage Therapist Get More Clients?

How Can a Massage Therapist Get More Clients?

Stop Chasing Bookings—Start Building a Client‑Machine You’re a massage therapist with talent. You’ve got hands that heal and clients who say “ahhh”. But here’s the harsh truth: your calendar is blank more often than you'd like. You keep asking yourself: “How can a massage therapist get more clients?” And you try:...

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Free Advertising for Massage Therapists That Actually Works

Free Advertising for Massage Therapists That Actually Works

Stop Paying for Clicks When You Can Get Clients for Free You’re a massage therapist. You’ve got the skills. The space (or mobile cart). But those chairs? Empty. Your calendar? Sparse. And you’re thinking: How can I promote my business when I’ve got zero budget? Here’s the blunt truth: You don’t need big ad budgets to...

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Do I Need a License to Open a Massage Business? ‍♂️

Do I Need a License to Open a Massage Business? ‍♂️

Before You Rent That Space, Ask Yourself This… You’re pumped. You’ve got the vision: soft lighting, relaxing music, clients shouting “ahhh” after you hit their tension spots just right. You’re about to launch your own massage business. But here’s the real first question: Do I need a license to open a massage...

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MASSAGE ADVERTISING SAMPLES THAT ACTUALLY WORK: Real Examples, Killer Copy & Recurring Revenue Secrets with BoomCloud™

MASSAGE ADVERTISING SAMPLES THAT ACTUALLY WORK: Real Examples, Killer Copy & Recurring Revenue Secrets with BoomCloud™

Most Massage Advertising Sucks (But Yours Won’t After This) Let’s face it… most massage advertising samples you find online are about as exciting as a waiting room magazine rack. You’ve probably seen these snoozers: “Relax and unwind!” “Come get your $39 massage!” Stock photos of hot stones and cucumber eyes BORING....

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MASSAGE ADVERTISING FLYERS THAT ACTUALLY WORK: How to Turn Paper Into Profit With Memberships & Recurring Revenue

MASSAGE ADVERTISING FLYERS THAT ACTUALLY WORK: How to Turn Paper Into Profit With Memberships & Recurring Revenue

Flyers Are NOT Dead… But Yours Might Be You’ve seen ‘em. Clip art hands. “$49 Special!” in Comic Sans. QR codes leading to nowhere. If your massage advertising flyers look like a 2003 Word doc, you're not just leaving money on the table — you're setting it on fire . Here’s the truth: Flyers still work.But only when...

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MASSAGE ADVERTISING THAT PRINTS CASH: Why Smart Massage Therapists Are Ditching Discounts and Building Membership Empires

MASSAGE ADVERTISING THAT PRINTS CASH: Why Smart Massage Therapists Are Ditching Discounts and Building Membership Empires

Sick of Broke Clients & $29 Groupon Deals? You got into massage therapy to heal people… not to hustle like a used car salesman. Yet here you are: Competing on price Chasing one-off bookings Discounting your worth just to stay booked Spoiler alert: This “old-school” massage advertising model is broken. And here's...

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