A business strategy blog for dental, optometry, spa and wellness practice owners & their team members!
Dental Membership Plan: Scaling to $1 Million+ in ARR with BoomCloud™
Running a dental practice without a membership plan is like driving a car with square wheels. Sure, you’ll get there eventually, but it’ll be a bumpy ride. Membership plans are the future—they create predictable revenue, build patient loyalty, and offer patients a better alternative to traditional insurance. Don’t...
Dental Clinic Marketing Goals: Scale a Membership Program to 365 Members in 12 Months
You think you know what works in dental clinic marketing—a splashy ad, a catchy jingle, maybe even some TikTok dances (Yes, I am being sarcastic). But what if I told you the real secret to growing your practice is about relationships, trust, and… a membership program? Yeah, you heard me. Memberships. Take it from...
Dental Case Acceptance: How Patient Membership Plans Crush PPOs and Cash Patients in Saying YES!
Alright, dental pros, let’s get real & discuss my favorite topic - Dental Case Acceptance. One of the biggest frustrations in your practice is hearing that dreaded “No” when you present a treatment plan. Or worse, the soul-crushing silence when a patient says they’ll “think about it” but you know they’re ghosting...
How Much Does a Dental Marketing Agency Cost? (And How to Make That Investment Pay 2X–4X Returns)
You’re staring at a glossy agency proposal that promises “100 new patients per month” for $8,000. Your jaw tightens. That kind of spend could buy you a new operatory—or a sweet weekend in Cabo (minus the margaritas). But which is the smarter investment? Let me tell you this: most dental practices get hoodwinked by...
10 Dental Interview Questions That Help You Hire Revenue-Boosting Rockstars
You’re in the hiring hot seat, reading stacks of resumes. Same old lines: “I’m detail-oriented,” “I’m a team player,” “I care about patient comfort.” You hire someone. Two months later: patients are missing appointments, treatment acceptance is weak, membership renewals lag, and your profit leaks faster than fluoride...
Dental Internet Marketing Strategies That Drive 2X–4X More Revenue with Memberships
You’re spending money on ads, SEO, social media, hoping the internet will cough up a flood of patients —and sometimes it does. Sometimes it doesn’t. The leads are fickle, the conversions weak, and you find yourself chasing the next “viral post” more than building sustainable growth. What if your dental internet...
10 Dental Hygiene Interview Questions That Boost Memberships & Patient Retention
You’ve got a job posted: “Dental Hygienist Wanted.” You get a stack of resumes. You interview a few. They all say the cliché: “I care about patient comfort,” “I’m gentle,” “I love hygiene.” Two months later, your new hygienist ghosts schedules, misses recall reminders, doesn’t upsell cleanings or perio plans, and...
10 Dental Front Office Interview Questions That Boost Membership Sales & Patient Loyalty
You posted a “Help Wanted: Front Desk” ad, got a pile of resumes, and now you’re interviewing folks who say all the right things—dental front office interview questions “I’m friendly,” “I multitask,” “I love people.” But three months later, you're buried under missed calls, scheduling chaos, angry patients, and your...
21 Killer Dental Facebook Ideas That Drive Memberships & Boost Revenue (2X-4X Growth)
You post on Facebook. You run ads. You hope someone books. But in reality? You get crickets. Likes. Maybe a lead, if you’re lucky—after burning cash. What if instead your Facebook presence became a lead engine for high‑value membership patients, not just “one-off visits”?What if each Facebook campaign didn’t just try...
How a Killer Dental Demand Generation Strategy Services + Membership Programs Turn Your Practice Into a Recurring‑Revenue Machine
You’re Chasing New Patients Like a Hamster on a Wheel You’re pouring thousands into SEO ads, Facebook campaigns, Google, postcards, community events—and what do you get? A sporadic drip of new patients, insurance backlash, surprise write‑offs, and a monthly revenue rollercoaster that gives you whiplash. What if the...
Dental Content Ideas: 27 Killer Topics That Build Trust, Drive Leads & Multiply Revenue
You’ve scrolled through Instagram, LinkedIn, and Facebook — and seen so many dental pages posting the same stale “Thanks for trusting us” selfie. Yawn. But here’s the thing: content isn’t optional — it’s the front door to your brand, reputation, and pipeline. The right content ideas draw in curious patients before...
Dental Billing Services Companies: How Outsourcing Can Boost Your Practice Bottom Line
Imagine this: your team is drowning in billing nightmares. Claims denied, AR aging, staff buried in codes—all while you’re trying to see patients and grow. You wonder: Are there dental billing services companies out there that can rescue my sanity and my cashflow? Spoiler: yes — and the right partner won’t just...
Dental Assistant Interview Questions: The Secret Weapon for 3X Membership Growth
You’re sitting on the other side of the table, staring at a fresh resume. The candidate seems solid — certifications, a couple of years’ experience, references. But can they deliver under pressure? Can they sell your membership program with empathy? Can they turn patients into lifetime members rather than...
Common Dental Assistant Interview Questions (And How to Crush Them)
Okay, here’s the deal: you've got a candidate interview tomorrow, and your practice can’t afford a mis‑hire. You’re gonna ask questions—but which ones separate the true “diamond in the dust” from the “meh, let’s hope they show up”? And for those of you hunting for a dental assistant job: if you can nail the right...
Billing Medical Insurance in Dentistry Events: The $500K Strategy No One Talks About
Picture this: You're sitting in that boring dental conference session titled “New Insurance Trends,” wondering when you’ll escape and get back to actual practice. Then the speaker drops this bomb: “Dental practices are leaving 40%–60% of medical billable revenue on the table because they aren’t leveraging medical...
Best Ad Copy for Dental Campaigns: How to Write Ads That Actually Book Patients
You’ve poured money into ads, watched impressions climb, but your phone isn’t ringing. Your ad clicks feel like coins getting dropped in a wishing well. Why? Because your ad copy isn’t doing the heavy lifting. The truth: killer ad copy is the difference between scroll-past and “Schedule Now.” Especially for dental...
Adding New Services to My Dental Practice: How to Expand Smart, Build Loyalty & Boost Revenue
You look around your dental practice. Chairs full. Hygiene schedule booked. But your profits feel like a tightrope walk. You wonder: What else can I offer to grow revenue without burning my sanity? Spoiler: the answer is not just more cleanings or cheaper crowns—it’s adding new services that elevate your practice,...
13 Steps of Revenue Cycle Management: The No‑Bull Guide to Getting Paid Faster
You treat patients, schedule treatments, handle no‑shows —and somehow your bank balance still feels like it’s playing hide and seek. Every month you wonder: Where’s all the money going? Here’s the cold truth: if you don’t master the 13 steps of revenue cycle management, you're leaving tons of cash on the table....
12 Days of Christmas Instagram Ideas: Spark Engagement, Drive Sales & Build Loyalty
Listen up — Instagram isn’t about pretty filters anymore. It’s about hooks, stories, offers, and breakthroughs. So when December rolls in, you don’t post 12 random memes and hope for likes. You run a 12 Days of Christmas Instagram Campaign that builds momentum, converts, and turns lurkers into loyal patients or...
Dental Botox Course: Train, Launch & Monetize Your Aesthetic Game
You just got off the phone with a patient asking, “Do you offer Botox?” And right then a little voice in your skull whispers: “Wait—can I even do that? Where do I get trained?” If you skip that question, someone else will swoop in and own that turf (hello, med‑spas). But what if you became the authority in your...
Dental Botox & Dermal Fillers: How Dentists Turn Injectables into Loyalty Machines
Picture this: your patient comes in for a crown prep, you scan their jaw, and mention, “We also offer Botox and dermal fillers to smooth that marionette line or relax your jaw—that would be part of your plan.” Mind blown. Welcome to the new frontier of dentistry: not just teeth, but full-face aesthetics. It’s sexy,...
Dental Botox: How to Turn Injections Into a $700K Recurring Revenue Stream
What if your dental chair wasn’t just a place for fillings and crowns, but a gateway to smoothing lines, relaxing masseters, solving TMJ, and making serious cash? Enter dental Botox — your stealth weapon. Some dentists shy away, muttering, “That’s not us.” But the smart ones are leveling up. If you’re wondering “Is...
Can Dentists Do Botox? How to Make It Legal, Profitable & Scalable
You’re in the dental chair, telling your patient: “Yes, I can smooth that lip line, relax that masseter, fix that gummy smile—with botox.” They blink. They ask, “Wait—can dentists do Botox?” You feel the room shrink as regulatory fears and liability monsters creep in. But what if you can do Botox—and not just...
Botox for Teeth Grinding Covered by Insurance? The Truth, the Tactics & the Membership Hack
Imagine telling a patient, “Yes — I can fix your jaw pain with botox for teeth grinding — and your insurance might cover it.” Their eyes light up. You hear the click of hope. But then you add the disclaimers. Their face falls. They might never schedule. What if instead, you could structure your own coverage via a...