Case Study · Wood River Dental
918 members and $41,310 a month — in 24 months.
Wood River Dental tried to run a membership plan on spreadsheets for years. It never scaled. Then they put it on BoomCloud and grew from zero to 700+ active membership patients — and cut every PPO but one.
Wood River Dental grew its membership plan with BoomCloud: Zero to 918 members and $367K in annual recurring revenue in 24 months. This case study documents how the practice priced, launched, and enrolled its plan, with the verified numbers below.
By Jordon Comstock, Founder of BoomCloud
Free 30 days · Setup help included · Keep every member you enroll
The numbers
Problem
The problem: a membership plan nobody could actually run
Wood River Dental already believed in memberships. What they didn't have was a system. Enrollment lived in Google Sheets, billing was manual, and every renewal was somebody's job to remember.
"We tried creating our own program but failed multiple times because we didn't have a system that managed and automated the subscription billing."
Roughly 30% of the patients walking through their door had no dental benefits at all — a group the practice was effectively turning away every week.
Solution
Why they chose BoomCloud
"We chose BoomCloud because of how simple and easy they made it to launch and grow our membership plan. For years we tried managing a program using Google Sheets but it could never scale."
"Offering a membership plan is a volume game if you want the real benefits of recurring revenue and patient loyalty. BoomCloud is the best out of all the dental membership software programs."
Result
The result: recurring revenue, and one PPO left standing
"We grew our membership plan in a few short years from zero to over 700 active membership patients. We are thrilled with BoomCloud and the service they offer to the dental industry."
"Our membership patients have quickly become our ideal patient that we want to continue to attract in our office. Membership patients are loyal and committed to accepting the treatment they need."
"We have been able to reduce all but one PPO plan, which has made our practice more enjoyable to operate and more profitable."
"We chose BoomCloud because of how simple and easy they made it to launch and grow our membership plan. For years we tried managing a program using Google Sheets but it could never scale."
Listen to the story
Playbook
How they grew the program
- The plan is listed right on the practice website
- Every patient hears about it at check-in
- It comes up on every phone call
- Brochures in every operatory
- Hygienists and assistants share it with every patient
- A morning huddle keeps the whole team accountable
- Chart reviews to find uninsured patients and reach out directly
- Direct outreach to local small business owners
Questions
Wood River Dental case study — questions
- What results have practices achieved with BoomCloud?
- Results in these documented case studies range from 154 members in three months at Grass Valley Smiles to 3,484 members and $1.88 million in annual recurring revenue across nine 7 to 7 Dental locations. Results vary by practice, pricing, team participation, and time in the program.
- How do practices grow a successful membership plan?
- The featured practices made membership part of daily operations: they published plans on their websites, discussed them during calls and visits, used team huddles and brochures, reviewed charts for uninsured patients, and tracked enrollment and recurring billing in BoomCloud instead of spreadsheets.
- How long does it take to grow a membership plan?
- The timeline depends on the practice and its enrollment process. Grass Valley Smiles reached 154 members in three months, Pioneer Valley Dental Arts reached 365 in 12 months, and Wood River Dental reached 918 in 24 months. These are documented examples, not guaranteed results.
Choosing software for your own plan? Read what software to use to launch a dental membership plan or compare BoomCloud against the alternatives.
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More practices doing this
7 to 7 Dental
9 locations, 3,484 members, $156,780/mo in recurring revenue.
Pioneer Valley Dental Arts
365 members in 12 months, $174K ARR, and no ad spend at all.
Dr. Brady Frank
1,964 members and $485,613 in annual recurring revenue in 24 months.
Grass Valley Smiles
154 members and $75,222 in annual recurring revenue in three months.