Case Study · Grass Valley Smiles
154 members and $6,268 a month, three months after shutdown.
Grass Valley Smiles launched their membership program at the beginning of the pandemic shutdown. They have grown consistently every month since and helped a long list of uninsured patients stay in care.
Grass Valley Smiles grew its membership plan with BoomCloud: 154 members and $75,222 in annual recurring revenue in three months. This case study documents how the practice priced, launched, and enrolled its plan, with the verified numbers below.
By Jordon Comstock, Founder of BoomCloud
Free 30 days · Setup help included · Keep every member you enroll
The numbers
Problem
The problem: launching a plan in the middle of a shutdown
Grass Valley Smiles started their membership program in May 2020 — at the beginning of the pandemic shutdown, when nothing about the schedule or the month ahead was predictable.
About 22% of the patients in the practice had no dental benefits at all. Those are the patients who quietly delay treatment when money gets tight.
The team needed a way to offer those patients affordable care and give the practice income it could count on, without adding administrative work to an already stretched front desk.
Solution
Why they chose BoomCloud
"We love BoomCloud because of how easy it is to sign people up! Very quick and easy to sign up members, track and automate payments and track benefits."
"Also, we love the payment plans. Monthly or yearly financial arrangements and dashboards!"
"BoomCloud helped us set up the plan. It required very little work to get things off the ground as the BoomCloud team has thought through everything for us in the software."
"They have been the best partner out of all the dental membership software programs."
Result
The result: over 100 patients enrolled in three months
"We launched our program and within a few days we started to sign up patients!"
Three months in, the program had 154 active members producing $6,268 a month — $75,222 a year in recurring revenue for a practice that had just reopened.
"Patients that don't have dental benefits love our plan! We have signed up over 100 patients in 3 months. It has improved our loyalty with our patients. The extra recurring revenue isn't bad either."
"BoomCloud has been great! Patients that don't have dental benefits love our membership plan — same for our practice. We have over 100 patients in 3 months. It has improved our loyalty with our patients. Extra revenue isn't bad either! I highly recommend BoomCloud."
Playbook
How they grew the program
- BoomCloud is listed right on the practice website
- They tell patients about it when they come in
- It comes up on every phone call
- Brochures in every room
- Hygienists share it with every patient
- A huddle every morning keeps the team on it
- Chart reviews to find patients without insurance, then reach out to them
Questions
Grass Valley Smiles case study — questions
- What results have practices achieved with BoomCloud?
- Results in these documented case studies range from 154 members in three months at Grass Valley Smiles to 3,484 members and $1.88 million in annual recurring revenue across nine 7 to 7 Dental locations. Results vary by practice, pricing, team participation, and time in the program.
- How do practices grow a successful membership plan?
- The featured practices made membership part of daily operations: they published plans on their websites, discussed them during calls and visits, used team huddles and brochures, reviewed charts for uninsured patients, and tracked enrollment and recurring billing in BoomCloud instead of spreadsheets.
- How long does it take to grow a membership plan?
- The timeline depends on the practice and its enrollment process. Grass Valley Smiles reached 154 members in three months, Pioneer Valley Dental Arts reached 365 in 12 months, and Wood River Dental reached 918 in 24 months. These are documented examples, not guaranteed results.
Choosing software for your own plan? Read what software to use to launch a dental membership plan or compare BoomCloud against the alternatives.
Ready to build recurring revenue like Grass Valley Smiles?
Launch a membership plan, enroll your uninsured patients, and watch predictable revenue land every month — no claims, no write-offs.
More practices doing this
Wood River Dental
Zero to 918 members and $367K in annual recurring revenue in 24 months.
7 to 7 Dental
9 locations, 3,484 members, $156,780/mo in recurring revenue.
Pioneer Valley Dental Arts
365 members in 12 months, $174K ARR, and no ad spend at all.
Dr. Brady Frank
1,964 members and $485,613 in annual recurring revenue in 24 months.