The Problem With “Just Run More Ads” Thinking Here’s a dirty little industry secret:Most optometric practice advertising is designed to make agencies rich—not optometrists. Why? Because new patient campaigns sound sexy. “We’ll get you 50 new appointments a...
The Harsh Truth About Most Optometry Marketing Consultants Let’s get real for a second…Most optometry marketing consultants will sell you on Facebook ads, SEO, and maybe a shiny new website. All good things, right? Sure—until you realize you’re spending $5,000 a month...
Why Most Optometry Marketing Companies Play the Wrong Game Let’s cut the fluff.Most optometry marketing companies sell you on “more leads” and “bigger ad budgets” like they’re the holy grail of practice growth. Spoiler alert: They’re not. Here’s the truth bomb — you...
Why Your Patients Keep Ghosting You Ever wonder why some patients vanish faster than a pair of designer frames during a 50% off sale?It’s not that they don’t like you. It’s not even that they found a cheaper place.It’s because you haven’t given them a reason to keep...
Why Most Optometrists Are Flying Blind Here’s a brutal truth: most optometrists don’t know their numbers.They know they’re “busy,” but busy doesn’t always mean profitable. It’s like trying to measure visual acuity without a phoropter—you’re just guessing. And in...
Why Most Optical Marketing Ideas Suck (and What to Do Instead) Let’s be honest—most “optical marketing ideas” out there feel like they were pulled from a dusty 1997 binder. “Run a print ad in the local paper!” “Host a trunk show with stale cookies!” Yeah, no thanks....
Let’s settle it. Is it better to run your own private practice… or join the commercial optometry machine? One side says: “Private practice gives you freedom, better patient care, and higher profits!”The other side says: “Commercial chains have the brand, the...
Let’s be honest — most “practice management software for optometrists” is about as exciting as watching your EHR load on dial-up internet. They promise you “better scheduling,” “cleaner billing,” and “patient charts you can actually read.” Cool. But if your software...
Let’s be real — “practice management” sounds about as exciting as a 4-hour PowerPoint on lens coatings. But here’s the thing: If you think practice management in optometry is just about scheduling, billing, and ordering frames… you’re missing the BIGGEST revenue...
If your “patient recall system” is a stack of postcards gathering dust in the front desk drawer, I’ve got bad news… You’re bleeding revenue. Here’s the truth: Most optometry practices lose 20–40% of patients every year simply because they forget to rebook. It costs...
Your website isn’t supposed to be an online brochure. It’s supposed to be a cash-generating, loyalty-building, patient-retaining machine that works 24/7. But for most optometry practices? It’s outdated. It’s slow. It’s invisible to Google. Even worse? It’s not doing...
If your web marketing strategy for optometry is basically: A “meh” website from 2014 A Facebook page you last posted on three months ago And maybe a dusty blog post titled “Eye Care Tips” …then you’re leaving enough money on the table to buy that shiny OCT machine...
If you’re still treating your optometry website like a digital business card, I’ve got bad news… You’re basically running a Ferrari… in neutral. Web marketing for optometrists has evolved — it’s not about just being online anymore. It’s about building digital loyalty...
Running an optometry or vision care practice without predictable revenue is like driving a Ferrari… blindfolded. Sure, you might get somewhere… but you’re one bad month away from financial whiplash. Here’s the truth: Insurance companies are not your friend Patients...
Let’s be real… most optometry marketing is boring. “How to take care of your eyes” blog posts.Stock photos of happy people in glasses.Another 10%-off-frames coupon no one remembers. Meanwhile, your competitors are stealing patients left and right. But what if your...
