Stop Collecting Optometry Books Like Pokémon Cards Let’s get real:You probably have a stack of optometry books somewhere—a “greatest hits” of anatomy, optics, dry eye, and billing nightmares.But here’s the truth bomb:No book on your “optometry book list” ever taught...
Here’s the deal: Most optometry books sit on the shelf gathering dust, teaching you the same old stuff—how to refract, which drops to use, insurance headaches, and maybe a sprinkle of “marketing” from 2008. But what if there was an optometry book that actually made...
Stop Advertising Like It’s 1999—The New Rules of Optometry Advertising Let’s get real:If your idea of optometry advertising is a coupon in the church bulletin, a Yelp listing, and the occasional “$99 Eye Exam” banner, you’re running your practice like it’s the Clinton...
Why Your Website Isn’t Printing Money (Yet) Let’s be real:You dropped $5k on a slick website. You’re running Facebook ads, you’ve claimed your Google My Business. You might even have a blog nobody reads except your mom (thanks, Mom).But your schedule’s still patchy....
Stop Being an Optometry “One-Hit Wonder” You know what’s not cool? Building your optometry practice like it’s 2012. Running Facebook ads, Google PPC, tossing up a “Contact Us” button, and praying someone actually books. That’s the old “one-and-done” playbook, and it’s...
Want Eye Care Marketing That Doesn’t Suck or Burn Out Your Staff? Look, if you’re still doing the same tired stuff — Valpak mailers, generic Facebook ads, dusty referral cards — you’re not marketing, you’re just hoping. And hope isn’t a strategy. Want to grow an...
Wanna Make Eye Care Predictable, Profitable & Patient-Loyalty-Fueled? If you’re tired of chasing reimbursements like a broke bounty hunter… and you’re sick of patients ghosting after one visit… ️ It’s time to flip the script and start thinking like Netflix, Amazon...
Tired of Boring Eye Care Ads? Get Ready to Market Like a Maverick Let’s be real. Most optometry marketing looks like a local church flyer and reads like your uncle’s Facebook rant. Generic. Forgettable. And totally ineffective. You didn’t go through 8 years of...
Thinking About Buying an Optometry Practice? Don’t… Until You Read This So you’re thinking about buying an optometry practice. You’ve stalked the listings, calculated EBITDA like a Wall Street shark , and maybe even walked through a few offices, smiling...
Wanna Know the Best State to Practice Optometry? (Spoiler: It’s NOT California) Let’s be honest. Choosing the best state to practice optometry used to be about licensing laws and population density. But if that’s all you’re thinking about, you’re doing it wrong....
Want to Open an Optometry Practice? Here’s Where AND How to Make it Rain So you’re staring down the big decision: Where’s the best place to open an optometry practice? Let’s get one thing straight — the location is critical, but you know what’s even more...
“Tired of the Same Boring Eye Care Ads? Try These Marketing Ideas Before Your Competitors Do!” Let’s get real: If you’ve ever tried posting “Back to School Vision Check!” on Facebook and watched zero new patients stroll through your door, you know basic eye care...
“Is Your Eye Care Marketing Company Helping You Win…Or Just Sucking Up Your Ad Budget?” Let’s be honest, most eye care marketing companies promise the moon, charge you a small fortune, and then disappear faster than your favorite frames during a BOGO sale. Tired of...
Is Your Eye Care Marketing Stuck in the 90s? (Be Honest…) Let’s get brutally honest. If your eye care marketing plan is just “post a stock photo, boost a Facebook ad, and hope for the best,” you’re basically throwing money into a shredder. Why? Because the world has...
What If Eye Care Advertising Wasn’t Boring or Expensive? Raise your hand if you’ve ever seen an “eye care advertising” campaign so bland you actually forgot it before the commercial was over. The industry’s obsessed with stock photo smiles, faded blue gradients, and...
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