“Reading business books can open your eyes. But if you want a thriving practice, you’ll need more than just good ideas—you need a system for loyalty, revenue, and happy patients.”—Jordon Comstock, CEO, BoomCloud™ The $100,000 Per Year Blind Spot No One Teaches in...
Why Most Optometrys Are Invisible Online (And How to Flip the Script Using Memberships + Modern Marketing) Let’s face it…Your practice could be the Taj Mahal of eyecare, but if your digital presence sucks, you’re basically whispering into the wind while your...
If Your Website Still Has a “Fax Number”… It’s Time to Fire Up Your Marketing Jet Engine ️ Let’s be real. The optometry game has changed. Your patients are Googling “eye exam near me” during their coffee break ☕. They’re scrolling Instagram ads...
Are You Marketing Like It’s 1999? It’s Time to Drag Your Eyecare Biz into the Digital Now. You ever see an optometrist website that looks like it was built during dial-up days? No online booking. No memberships. No real branding. Maybe a dusty picture of the eye chart...
Still Counting on Vision Insurance to Grow Sales? That’s Like Driving a Tesla with a Horse Whip ⚡ Let’s talk straight. If you’re trying to increase optometry sales and your plan starts with “accept more insurance,” stop. Seriously. That’s a losing game. Insurance...
Wanna Stop Bleeding Profit to Insurance? Build an In-House Vision Care Plan and Print Money Let’s be real — vision insurance is broken. You lose money, your patients get confused, and your staff spends hours on the phone verifying “eligibility” for someone’s $40...
Want to Learn How to Upsell Glasses Without Being Slimy or Salesy? Let’s Do It With Style ️ If your upsell strategy is “Would you like coating on that?” — you’re leaving serious profit on the table. The truth is: Upselling glasses isn’t just about lens coatings or...
Wanna Know the Secret to Selling More Glasses? Stop Selling Glasses. Yep, I said it. If you’re still trying to “sell glasses,” you’re playing the wrong game. Your competition isn’t the practice down the street — it’s Amazon, Warby Parker, and the click-happy customers...
Still Think Selling Eyewear Online Is Just for Warby Parker? Guess Again Most small optometry businesses think putting their optical online is some tech-heavy, Amazon-scale, capital-intensive monster. That mindset is holding you hostage.Here’s the truth: You don’t...
You Don’t Need More Patients. You Need More Revenue per Patient Let’s rip off the band-aid: The biggest mistake optical owners make when trying to “expand” is chasing more patients — instead of serving their current ones better. Want to know how to expand your optical...
Still Counting on Patients to Just “Wander Into the Optical”? Time to Quit Playing Defense & Start Driving Revenue Like a Pro Here’s the truth bomb no one in optometry school dropped on you: Optical sales don’t happen because you have frames.Optical sales happen...
Thinking About Buying an Optometry Practice? Here’s the No-BS Blueprint That’ll Save You Time, Money & Sanity ️ Buying your first optometry practice should feel like a level-up moment in your career — not a financial horror movie with a sequel. But let’s be...
Running Facebook Ads and Still Struggling to Fill Your Schedule? You Don’t Have a Traffic Problem — You Have a Funnel Problem Let’s be real: Most Facebook ads for optometry look like this: Stock photo of a smiling optometrist ️ “$89 Eye Exam – Limited...
If Your Marketing Plan Is Still Just Billboards, Coupons & Google Ads… You’re Doing It Wrong (And Leaving $$$ on the Table) Let’s face it, most eye doctor marketing feels like a slow-motion root canal. You spend a ton on ads, fight insurance companies like it’s...
Still Spending $$$ on Ads That Don’t Convert? Your Web Marketing Strategy Needs a Makeover (and a Membership Plan) If your eye care web marketing strategy is basically: Slap a “Schedule Now” button on your homepage ✅ Run some Google Ads until the budget bleeds dry...
