The $1 Million Epiphany for Optometrists “You don’t get wealthy by seeing more patients. You get wealthy by making every patient worth more.” – Jordon Comstock (probably, if he hasn’t said it, he should) Marketing for optometrists. What if I told you the optometrists...
If Your Eye Care Practice Isn’t Online, You’re Invisible (Sorry, Not Sorry) Let’s face it, optometrists: these days, “word of mouth” has a new meaning. If your practice isn’t showing up on Google, Facebook, or even TikTok, you’re basically playing hide-and-seek with...
Why Old School Insurance Is Out—And Membership Software for Optometrists Is In! Let’s get real, optometrists: Insurance is about as fun as a poke in the eye with a rusty PD ruler. Patients hate the paperwork. Your staff dreads those “we don’t cover that” phone calls....
Marketing to Eye Care is Broken—Here’s How the Top Practices Fix It You know what’s not sexy? Endless discounts, boring “$49 exam” billboards, and ads that disappear faster than last year’s TikTok dance craze. The truth: Marketing to eye care needs an upgrade—and the...
Stop Waiting for New Patients—Make Them Come to You Let’s be brutally honest—“marketing optometry practice” usually means tossing a few dollars at a Facebook ad and praying someone needs new glasses this month. That’s so 2009. Your marketing should predict success,...
What If Your Next Big Growth Move Was… a Simple PDF? Imagine this: You hand your team a single PDF, and suddenly your waiting room’s full, frames are flying off the shelf, and your accountant is buying you lunch. You want marketing ideas for optometry pdf that deliver...
Want Your Eyeglasses Flying Off the Shelves? Here’s the Secret Sauce… Let’s face it: The optical game is getting wild. Big-box stores, online behemoths, and Insta-models slinging frames left and right. So how does your practice actually get patients excited to buy...
Ready to Become an Optometry Legend (and Not Just a Bookworm)? Let’s get one thing straight: The best optometry books aren’t just for collecting dust on your shelf or flexing at conferences. If you want to actually win at eye care—helping more patients, running a...
Tired of Your Eye Care Marketing Falling Flat? Let’s Fix That… Fast! Be honest. Does your “eye care marketing” mostly involve a faded banner in your window, the occasional half-hearted Instagram post, and a faint hope your patients will remember to book next year? If...
Is Your Front Desk Still Living in the Stone Age? Let’s face it: If your recall system is a stack of sticky notes or—worse—a “call list” that gathers more dust than your old lensometer, your practice is leaking revenue faster than a broken bottle of contact solution....
Tired of Throwing Money at Marketing That Doesn’t Work? Hey, opticians—let’s have some real talk. If your idea of affordable optician marketing is just waiting for word-of-mouth to bring in the masses…well, you might be waiting longer than a patient stuck in your...
Most “Marketing for Optometrist” Advice Is Like Trying to Read an Eye Chart in the Dark Let’s cut through the noise.If you’re searching “marketing for optometrist,” you’re probably tired of the same old “boost your social media” fluff, canned email templates, or...
Why Most “Marketing for Eye Care Practice” Advice Is Useless (and What Actually Works in 2025) Let’s get brutally honest.If you’re searching “marketing for eye care practice,” you’re probably sick of recycled tips about “posting more on Instagram,”...
Why Most Eye Care Office Marketing is Like Trying to Read the Chart Without Your Glasses Let’s face it.If you’re googling “marketing for eye care office,” you’re probably sick of: Getting ghosted by one-time patients Competing with chain stores for insurance leftovers...
Why Most Optometry Marketing is as Useful as a Soggy Business Card Let’s just get real: most “internet optometry marketing” advice you find online is outdated, recycled, or written by someone who’s never filled a chair. Want your Instagram feed to look “pretty”?...
