You’re staring at a glossy agency proposal that promises “100 new patients per month” for $8,000. Your jaw tightens. That kind of spend could buy you a new operatory—or a sweet weekend in Cabo (minus the margaritas). But which is the smarter investment? Let me tell...
You’re in the hiring hot seat, reading stacks of resumes. Same old lines: “I’m detail-oriented,” “I’m a team player,” “I care about patient comfort.” You hire someone. Two months later: patients are missing appointments, treatment acceptance is weak, membership...
You’re spending money on ads, SEO, social media, hoping the internet will cough up a flood of patients —and sometimes it does. Sometimes it doesn’t. The leads are fickle, the conversions weak, and you find yourself chasing the next “viral post” more than building...
You’ve got a job posted: “Dental Hygienist Wanted.” You get a stack of resumes. You interview a few. They all say the cliché: “I care about patient comfort,” “I’m gentle,” “I love hygiene.” Two months later, your new hygienist ghosts schedules, misses recall...
You posted a “Help Wanted: Front Desk” ad, got a pile of resumes, and now you’re interviewing folks who say all the right things—dental front office interview questions “I’m friendly,” “I multitask,” “I love people.” But three months later, you’re buried under...
