Want Your Eyeglasses Flying Off the Shelves? Here’s the Secret Sauce… Let’s face it: The optical game is getting wild. Big-box stores, online behemoths, and Insta-models slinging frames left and right. So how does your practice actually get patients excited to buy...
Ready to Become an Optometry Legend (and Not Just a Bookworm)? Let’s get one thing straight: The best optometry books aren’t just for collecting dust on your shelf or flexing at conferences. If you want to actually win at eye care—helping more patients, running a...
Tired of Your Eye Care Marketing Falling Flat? Let’s Fix That… Fast! Be honest. Does your “eye care marketing” mostly involve a faded banner in your window, the occasional half-hearted Instagram post, and a faint hope your patients will remember to book next year? If...
Is Your Front Desk Still Living in the Stone Age? Let’s face it: If your recall system is a stack of sticky notes or—worse—a “call list” that gathers more dust than your old lensometer, your practice is leaking revenue faster than a broken bottle of contact solution....
Tired of Throwing Money at Marketing That Doesn’t Work? Hey, opticians—let’s have some real talk. If your idea of affordable optician marketing is just waiting for word-of-mouth to bring in the masses…well, you might be waiting longer than a patient stuck in your...
