Stop Posting Pretty Pictures That Don’t Pay the Bills Let’s be honest…Most optometry social media marketing is fluff. You’re posting a cute pic of your team, a stock image of glasses, maybe even an eye health tip—and then… crickets. Sure, you get a few likes. Maybe...
Stop Wasting Money on Ads That Don’t Pay Off Let’s cut to the chase:Most optometrist online marketing campaigns are like throwing dollar bills into a leaf blower. You’re buying Google Ads, running Facebook campaigns, posting on Instagram… and for what? Another...
Most Optometrist Business Plans Are… Garbage Let’s be real:Most “optometrist business plan examples” you find online are boring, outdated, and about as inspiring as a soggy bowl of cereal. They’re filled with corporate fluff, vague “mission statements,” and...
The Harsh Truth About the “Old” Optometrist Business Model Most optometrists are running their practice like it’s 1999—chasing new patients, taking every insurance plan under the sun, and praying reimbursement rates don’t drop (spoiler: they will). Here’s the problem:...
Why Most Optometrist Advertising Falls Flat (and What to Do Instead) Let’s get real: most optometrist advertising ideas are as stale as last year’s contact lens solution. “50% off your second pair of glasses!” “Free eye exam with purchase!” “Come in for our annual...
