Is Your Optician Web Marketing Still in 2012? Here’s How to Upgrade and Dominate! Let’s cut to the chase. If your optician web marketing plan is just “update my website, post a little on Facebook, and cross my fingers,” you’re leaving serious cash—and eyeballs—on the...
Tired of Boring Optical Advertising? Let’s Get Wild—And Wildly Successful! Let’s be real: most optical advertising ideas floating around are as bland as unsalted crackers. Coupons? Yawn. “New Patient Special!” signs taped to your window? You can do better—and you need...
Are Your Optical Advertising Dollars Going Up in Smoke? (Let’s Make Them Print Money Instead) Be honest—when’s the last time a new patient said, “I saw your ad in the Yellow Pages and just had to come in”? Right, never. Old-school optical advertising is deader than...
Why Online Optometry Marketing Isn’t Just a “Nice-to-Have”—It’s Survival of the Fittest Let’s set the record straight: online optometry marketing is not some trendy, optional extra for practices with too much free time and a latte budget. Nope—if you want to grow,...
If You’re Not Online, You Don’t Exist (Especially as an Optician) Here’s a reality check for every optician who’s still relying on that dusty sandwich board out front: If you’re not crushing online marketing for opticians, you might as well hang a “Closed” sign on...
