The Harsh Truth About Most Optometry Marketing Consultants Let’s get real for a second…Most optometry marketing consultants will sell you on Facebook ads, SEO, and maybe a shiny new website. All good things, right? Sure—until you realize you’re spending $5,000 a month...
Why Most Optometry Marketing Companies Play the Wrong Game Let’s cut the fluff.Most optometry marketing companies sell you on “more leads” and “bigger ad budgets” like they’re the holy grail of practice growth. Spoiler alert: They’re not. Here’s the truth bomb — you...
Why Your Patients Keep Ghosting You Ever wonder why some patients vanish faster than a pair of designer frames during a 50% off sale?It’s not that they don’t like you. It’s not even that they found a cheaper place.It’s because you haven’t given them a reason to keep...
Why Most Optometrists Are Flying Blind Here’s a brutal truth: most optometrists don’t know their numbers.They know they’re “busy,” but busy doesn’t always mean profitable. It’s like trying to measure visual acuity without a phoropter—you’re just guessing. And in...
Why Most Optical Marketing Ideas Suck (and What to Do Instead) Let’s be honest—most “optical marketing ideas” out there feel like they were pulled from a dusty 1997 binder. “Run a print ad in the local paper!” “Host a trunk show with stale cookies!” Yeah, no thanks....
