Most Optometrist Business Plans Are… Garbage Let’s be real:Most “optometrist business plan examples” you find online are boring, outdated, and about as inspiring as a soggy bowl of cereal. They’re filled with corporate fluff, vague “mission statements,” and...
The Harsh Truth About the “Old” Optometrist Business Model Most optometrists are running their practice like it’s 1999—chasing new patients, taking every insurance plan under the sun, and praying reimbursement rates don’t drop (spoiler: they will). Here’s the problem:...
Why Most Optometrist Advertising Falls Flat (and What to Do Instead) Let’s get real: most optometrist advertising ideas are as stale as last year’s contact lens solution. “50% off your second pair of glasses!” “Free eye exam with purchase!” “Come in for our annual...
The Problem With “Just Run More Ads” Thinking Here’s a dirty little industry secret:Most optometric practice advertising is designed to make agencies rich—not optometrists. Why? Because new patient campaigns sound sexy. “We’ll get you 50 new appointments a...
The Harsh Truth About Most Optometry Marketing Consultants Let’s get real for a second…Most optometry marketing consultants will sell you on Facebook ads, SEO, and maybe a shiny new website. All good things, right? Sure—until you realize you’re spending $5,000 a month...
