My Thoughts as a CEO… Healthcare Marketing Let’s talk about healthcare marketing! Most people think marketing is just about getting leads. That’s like saying electricity is just for turning on a light.The truth? Marketing is the master of ALL. At...
Optometrists Marketing Let’s be honest. Most optometrists marketing strategies are weak sauce. If your plan is just “post on Facebook sometimes,” or “run a back-to-school special,” you’re not marketing—you’re throwing darts blindfolded and praying for LASIK. I’m...
Optometrist Digital Marketing Let’s be blunt & discuss the ultimate guide for optometrist digital marketing. If your marketing strategy is still stuck in “post a blurry frame selfie and hope for the best” mode—you’re not building a business, you’re babysitting...
— Here’s the Marketing & Recurring Revenue Strategy That Works Marketing Dry Eye in Your Practice Let’s cut the fluff: marketing dry eye services in your optometry or med spa practice without a real strategy is like offering an eye drop sample and hoping they’ll...
How to Grow an Optometry Practice Let’s be honest: The old model of “build it and they will come” just doesn’t cut it anymore for optometrists. ️ If you’re relying solely on insurance patients, hoping for word-of-mouth, or waiting for your front desk to magically fill...
