Want to Learn How to Upsell Glasses Without Being Slimy or Salesy? Let’s Do It With Style ️ If your upsell strategy is “Would you like coating on that?” — you’re leaving serious profit on the table. The truth is: Upselling glasses isn’t just about lens coatings or...
Wanna Know the Secret to Selling More Glasses? Stop Selling Glasses. Yep, I said it. If you’re still trying to “sell glasses,” you’re playing the wrong game. Your competition isn’t the practice down the street — it’s Amazon, Warby Parker, and the click-happy customers...
Still Think Selling Eyewear Online Is Just for Warby Parker? Guess Again Most small optometry businesses think putting their optical online is some tech-heavy, Amazon-scale, capital-intensive monster. That mindset is holding you hostage.Here’s the truth: You don’t...
You Don’t Need More Patients. You Need More Revenue per Patient Let’s rip off the band-aid: The biggest mistake optical owners make when trying to “expand” is chasing more patients — instead of serving their current ones better. Want to know how to expand your optical...
Still Counting on Patients to Just “Wander Into the Optical”? Time to Quit Playing Defense & Start Driving Revenue Like a Pro Here’s the truth bomb no one in optometry school dropped on you: Optical sales don’t happen because you have frames.Optical sales happen...
