A business strategy blog for dental, optometry, spa and wellness practice owners & their team members!

Hello! Welcome to April 19, 2025 - Make it a Rockin' Day!

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Dental Postcard Marketing: The Magnetic Strategy to Grow Your Membership Program

Dental Postcard Marketing: The Magnetic Strategy to Grow Your Membership Program

In an era where everyone’s glued to their phone, sending a dental postcard might seem old-school—but trust me, direct mail is far from dead. Done right, postcards can be a high-converting, cost-effective strategy to drive new patients into your practice and—most importantly—into your patient membership program. This...

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Dental Instagram Marketing: The Ultimate Guide to Building Your Practice Online

Dental Instagram Marketing: The Ultimate Guide to Building Your Practice Online

Let’s face it—if your dental practice isn’t on Instagram yet, you’re missing out. Instagram isn’t just a place for foodies, influencers, and cute puppy videos; it’s a goldmine for connecting with potential patients, building trust, and driving more appointments. The key? Leveraging the platform strategically with...

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Sample Dental Practice Financial Statements: A Rich Dad’s Guide to Smarter Finances

Sample Dental Practice Financial Statements: A Rich Dad’s Guide to Smarter Finances

Let's dig into it - Sample Dental Practice Financial Statements You’ve read Rich Dad Poor Dad by Robert Kiyosaki (or at least heard of it), and now you’re wondering how those principles apply to running a dental practice. Spoiler alert: understanding your financial statements is the key to building wealth in your...

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Optometry Practices for Sale: The Power of Membership Programs to Boost Valuation

Optometry Practices for Sale: The Power of Membership Programs to Boost Valuation

Let's chat about optometry practices for sale: Selling or buying an optometry practice? Hold your horses! There’s one game-changing strategy that can skyrocket a practice’s value and future-proof its revenue: implementing a patient membership program. Whether you’re prepping to sell, considering a purchase, or just...

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