A business strategy blog for dental, optometry, spa and wellness practice owners & their team members!
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
Chiropractic Marketing Coaching: Proven Strategies for Patient Growth
"You Don’t Need Another Marketing Idea — You Need Coaching That Prints Money" Let’s face it…Most chiropractors have more marketing “ideas” than they have time to execute. But without the right system and accountability? Those ideas are as useful as a screen door on a submarine. This is where chiropractic marketing...
Chiropractic Marketing Coach: Grow MRR, ARR & Practice Profits
"Stop Guessing Your Way Through Marketing — Hire a Coach, Build a Membership, Print Money" Let’s be honest…Most chiropractors didn’t get into this game to be marketers. You got into it to help people feel better, move better, and live better. But here’s the truth bomb :If you can’t market, you can’t scale. That’s...
Chiropractic Marketing Calendar: Proven Strategies for Year-Round Growth
"Your Marketing is Failing Because You’re Wingin’ It — Build a Calendar, Build a Cash Machine" If your chiropractic marketing “strategy” is… Random Facebook posts ♂️ The occasional newsletter when you remember Holiday discounts slapped together the night before …you don’t have a strategy. You have chaos. The fix? A...
Chiropractic Marketing Blog: Proven Strategies to Grow Patient Loyalty
"Most Chiropractic Blogs Are Snooze-Fests — Here’s How to Make Yours Print Money" Let’s face it — a lot of chiropractic blogs read like a Wikipedia entry for “spine.”Dry. Technical. Zero personality. If you want your chiropractic marketing blog to actually grow your practice, you need to flip the script. It should...
Chiropractic Marketing Best Practices: 2X–4X Revenue With Memberships
"Most Chiropractors Market Like It’s 1999 — Here’s How to Dominate in 2025" Let’s be blunt: Most “marketing” in the chiropractic world is stuck in the coupon and free exam era.It’s boring. It’s predictable. And it’s costing you money. You can’t just blast “$29 new patient special” on Facebook and expect to scale. The...
Chiropractic Internet Marketing: 2X–4X Revenue With Memberships
"Why Most Chiropractic Internet Marketing is Broken (And How Memberships Can Fix It)" Let’s be real — most chiropractors treat internet marketing like a dartboard in a dark room. Boost a Facebook post. Pray someone clicks it. Maybe they call… maybe they don’t. It’s inconsistent, expensive, and exhausting. But here’s...
Chiropractic Internal Marketing Ideas: Boost Patient Loyalty & Revenue
"Stop Wasting Money on Ads — Your Best Marketing is Already Sitting in Your Waiting Room" You’ve heard the saying: “Your next best patient is the one you already have.”Well… it’s true. While chiropractors are burning cash on Facebook ads and Google campaigns, you’ve got a goldmine in your patient base — just waiting...
Chiropractic Inbound Marketing: 2X–4X Revenue With Memberships
"Your Ads Are Bleeding Money — Here’s Why Inbound Marketing Will Save Your Chiropractic Practice" If you’re still throwing money at Facebook ads hoping for a few new patients to limp in before the holidays… stop. The truth? Cold ads are like asking someone to marry you on the first date. It’s awkward, needy, and 97%...
Chiropractic Holiday Marketing That Sells: How Membership Plans Boost Revenue 2X–4X
“What’s the one thing that can make your chiropractic practice the holiday gift that keeps on giving… for years?” Nope, not peppermint-scented neck pillows.Not “12 Days of Adjustments” punch cards. I’m talking about membership programs — the Netflix model for your practice. And if you’re not leveraging this during...
Why Optometric Practice Advertising Alone Won’t Save Your Bottom Line (And What Will)
The Problem With “Just Run More Ads” Thinking Here’s a dirty little industry secret:Most optometric practice advertising is designed to make agencies rich—not optometrists. Why? Because new patient campaigns sound sexy. "We’ll get you 50 new appointments a month!" But no one talks about the elephant in the exam room:...
Why Your Optometry Marketing Consultant Should Be Talking About Memberships (But Probably Isn’t)
The Harsh Truth About Most Optometry Marketing Consultants Let’s get real for a second…Most optometry marketing consultants will sell you on Facebook ads, SEO, and maybe a shiny new website. All good things, right? Sure—until you realize you’re spending $5,000 a month chasing new patients while losing the ones you...
Optometry Marketing Companies Are Missing the #1 Revenue Growth Hack
Why Most Optometry Marketing Companies Play the Wrong Game Let’s cut the fluff.Most optometry marketing companies sell you on “more leads” and “bigger ad budgets” like they’re the holy grail of practice growth. Spoiler alert: They’re not. Here’s the truth bomb — you don’t have a new patient problem.You have a revenue...
Optometry Loyalty Program: The Secret Weapon for Doubling Your Revenue
Why Your Patients Keep Ghosting You Ever wonder why some patients vanish faster than a pair of designer frames during a 50% off sale?It’s not that they don’t like you. It’s not even that they found a cheaper place.It’s because you haven’t given them a reason to keep coming back. Enter: the optometry loyalty...
Optometry Key Metrics That Will Save Your Practice (and Your Sanity)
Why Most Optometrists Are Flying Blind Here’s a brutal truth: most optometrists don’t know their numbers.They know they’re “busy,” but busy doesn’t always mean profitable. It’s like trying to measure visual acuity without a phoropter—you’re just guessing. And in business, guessing will eat your profit margins alive....
Optical Marketing Ideas That Actually Work in 2025 (and Won’t Bore You to Death)
Why Most Optical Marketing Ideas Suck (and What to Do Instead) Let’s be honest—most “optical marketing ideas” out there feel like they were pulled from a dusty 1997 binder. “Run a print ad in the local paper!” “Host a trunk show with stale cookies!” Yeah, no thanks. The truth? Your patients are scrolling Instagram,...
Private Practice vs Commercial Optometry: Who Wins in Profit, Loyalty & Patient Experience?
Let’s settle it. Is it better to run your own private practice… or join the commercial optometry machine? One side says: “Private practice gives you freedom, better patient care, and higher profits!”The other side says: “Commercial chains have the brand, the marketing, and the endless supply of patients!” The...
Practice Management Software for Optometrists: How to Turn Admin Tools Into a Revenue Machine
Let’s be honest — most “practice management software for optometrists” is about as exciting as watching your EHR load on dial-up internet. They promise you “better scheduling,” “cleaner billing,” and “patient charts you can actually read.” Cool. But if your software isn’t making you more money, then all it’s really...
Practice Management Optometry: How to Build Loyalty, Predictable Revenue & Patients Who Spend 4X More
Let’s be real — “practice management” sounds about as exciting as a 4-hour PowerPoint on lens coatings. But here’s the thing: If you think practice management in optometry is just about scheduling, billing, and ordering frames… you’re missing the BIGGEST revenue opportunity in modern eye care. The real magic happens...
Patient Recall Service for Optometry: How to Keep Patients Coming Back (and Spending 4X More)
If your “patient recall system” is a stack of postcards gathering dust in the front desk drawer, I’ve got bad news… You’re bleeding revenue. Here’s the truth: Most optometry practices lose 20–40% of patients every year simply because they forget to rebook. It costs 5–7x more to get a new patient than to keep one you...
Website Management Services for Optometry Practice: How to Turn Your Site into a Patient-Loyalty & Revenue Machine
Your website isn’t supposed to be an online brochure. It’s supposed to be a cash-generating, loyalty-building, patient-retaining machine that works 24/7. But for most optometry practices? It’s outdated. It’s slow. It’s invisible to Google. Even worse? It’s not doing the one thing it could do best — increasing patient...
Web Marketing for Optometry: How to Build Loyalty, Predictable Revenue & 4X Patient Spend
If your web marketing strategy for optometry is basically: A “meh” website from 2014 A Facebook page you last posted on three months ago And maybe a dusty blog post titled “Eye Care Tips” …then you’re leaving enough money on the table to buy that shiny OCT machine you’ve been eyeing. Web marketing for optometry isn’t...