A business strategy blog for dental, optometry, spa and wellness practice owners & their team members!
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Veterinary Software Programs That Actually Build Your Bank Account — Not Just Organize Appointments
Veterinary Software Programs Let’s be real: most veterinary software programs are glorified appointment calendars with a clunky interface and a monthly fee that hurts worse than a missed rabies booster. But what if your software didn’t just manage patients… what if it made you money? I’m Jordon Comstock, CEO of...
Pet Wellness Membership Software That Builds Recurring Revenue Like a Beast
Pet Wellness Membership Software Let’s be real — most vet practices are riding the same hamster wheel: dealing with insurance messes, discount-hungry clients, and chasing payments like a game of fetch that never ends. But what if I told you that your practice could run like Netflix instead? I’m Jordon Comstock, CEO...
The Ultimate Guide to Chiropractor SEO: How to Rank, Get Leads, and Grow Recurring Revenue
Chiropractor SEO If your website is buried on page 3 of Google and the only thing you’re ranking for is your clinic’s name, then let’s be honest — your SEO needs CPR. Chiropractor SEO isn’t optional anymore. It’s how modern practices get found, build trust, generate leads, and book more of the right patients. I’m...
The Best Chiropractic Marketing Ideas to Drive Fast Conversions and Long-Term Recurring Revenue
Best Chiropractic Marketing Ideas Let’s be honest — most chiropractors are stuck in 2008 when it comes to marketing. Still doing free exam flyers? Still hoping referrals magically appear? Still praying your last blog post ranks on Google someday? Spoiler alert: Hope is not a strategy. I’m Jordon Comstock, CEO of...
The Chiropractors Marketing Guide: How to Use Direct Response + Membership Plans to Print Recurring Revenue
Chiropractors Marketing Let’s not sugarcoat it. If your current chiropractors marketing strategy includes a free exam flyer on the front desk, the occasional Facebook post, and begging for Yelp reviews — you’re not marketing. You’re surviving. If you want to actually grow (not just stay busy), you need a direct...
The Ultimate Guide to Email Marketing for Chiropractors
Email Marketing for Chiropractors Let’s be blunt: Most chiropractic emails are a snooze-fest. “Reminder: You’re due for an adjustment.”“Hope you’re feeling aligned!”“Happy Spine Awareness Month!” BORING. These don’t make you money. They make people unsubscribe. I’m Jordon Comstock, CEO of BoomCloud™, and if you’re...
The Ultimate Guide to Marketing Tools for Chiropractors
Marketing Tools for Chiropractors Let's chat about marketing tools for chiropractors If your practice is still running on sticky notes, Facebook DMs, and crossed fingers, I’ve got bad news — you’re not marketing, you’re just hoping. Meanwhile, the smart chiropractors? They’ve built lean, mean recurring revenue...
Marketing Is the Master of ALL: Why Smart Practices Win at Healthcare Marketing
My Thoughts as a CEO... Healthcare Marketing Let's talk about healthcare marketing! Most people think marketing is just about getting leads. That’s like saying electricity is just for turning on a light.The truth? Marketing is the master of ALL. At BoomCloud™, we’ve learned (sometimes the hard way) that without...
Optometrists Marketing That Actually Works: How to Attract Loyal Patients and Scale Recurring Revenue
Optometrists Marketing Let’s be honest. Most optometrists marketing strategies are weak sauce. If your plan is just “post on Facebook sometimes,” or “run a back-to-school special,” you’re not marketing—you’re throwing darts blindfolded and praying for LASIK. I’m Jordon Comstock, CEO of BoomCloud™, and I’m about to...
Optometrist Digital Marketing: The Ultimate No B.S. Guide to Growing Without Insurance Headaches
Optometrist Digital Marketing Let’s be blunt & discuss the ultimate guide for optometrist digital marketing. If your marketing strategy is still stuck in “post a blurry frame selfie and hope for the best” mode—you’re not building a business, you’re babysitting one. Meanwhile, the practices scaling like crazy?...
Marketing Dry Eye in Your Practice Without Insurance Headaches
— Here’s the Marketing & Recurring Revenue Strategy That Works Marketing Dry Eye in Your Practice Let’s cut the fluff: marketing dry eye services in your optometry or med spa practice without a real strategy is like offering an eye drop sample and hoping they’ll come back for LipiFlow. Dry eye isn’t just a...
How Do You Market a Dental Office Without Selling Your Soul (or Discounting Your Crown Fees)
"We Accept New Patients" Is NOT a Marketing Strategy Let’s be brutally honest...how do you market a dental office? If your idea of marketing is taping a “Now Accepting New Patients” sign on your front door and tossing some $99 cleaning ads on Facebook — you're not marketing. You’re begging. Marketing a dental office...
How Do You Manage a Dental Office Without Losing Your Mind? (And Actually Make It Profitable)
If Managing Your Dental Office Feels Like Herding Cats... Read This. Let’s be real — managing a dental office is like juggling flaming burritos while riding a unicycle through a minefield. You’ve got: Late patients Insurance drama A front desk team on the brink of rebellion Treatment plans ignored like spam emails A...
How to Grow an Optometry Practice with Membership Plans, SEO, PPC, and Social Ads
How to Grow an Optometry Practice Let’s be honest: The old model of “build it and they will come” just doesn’t cut it anymore for optometrists. ️ If you’re relying solely on insurance patients, hoping for word-of-mouth, or waiting for your front desk to magically fill your books—you’re missing the boat. I’m Jordon...
Dental Membership Club Software That Prints MRR, Loyalty & Smiles
Tired of PPOs Squeezing You Like a Tube of Crest? Let’s get one thing straight. If you’re still letting insurance companies dictate your fees, steal your profits, and stress out your front desk — you're basically running a dental charity. And you deserve better. A lot better. Enter stage left: Dental Membership Club...
How to Use Dental Marketing Videos to Drive MRR, Loyalty & Growth
Still Using Stock Toothbrush Photos? No Wonder You’re Not Getting Patients. Let’s face it — your dental marketing videos probably suck. They either look like: A hostage situation in front of your reception desk A weird PowerPoint with flute music Or worse... a slideshow of molars with Comic Sans captions And guess...
The Ultimate Dental Marketing System Template & Explode MRR & Loyalty
Want to Stop Hustling for Patients Every Month? Let's get brutally honest, my floss-wielding friend...dental marketing system template Your dental marketing probably looks like a confused IKEA instruction manual. A bunch of random tactics with zero blueprint, three missing bolts, and a Swedish guy named Lars telling...
⚙️ 5 Dental Marketing System Examples That Crank Out MRR and Loyalty Like Clockwork
If Your Dental Marketing “System” Is Just a To-Do List, You’re Losing Money Let’s rip the Band-Aid off real quick… Most dental marketing “systems” are just random tactics duct-taped together with a Canva flyer and a hope. Post on Instagram (check!) Mail some postcards (sure!) Ask front desk to “mention our new plan”...
The Only Dental Marketing Strategy That Grows MRR, Loyalty, and Sanity
What If Your Dental Marketing Strategy Didn't Suck? You ever feel like your dental marketing strategy is just throwing glitter at a dumpster fire? You’ve got SEO agencies charging you $3K/month to “optimize keywords,” social media interns making flossing TikToks, and postcards that end up as hamster bedding. And yet…...
7 Dental Marketing Ideas for Spring That’ll Bloom Your Practice’s MRR
Ready to Plant the Seeds for a Million-Dollar Dental Spring? Spring is here. The sun is out. The allergies are back. And your practice? It’s just one killer campaign away from turning into a recurring revenue machine. Most dental offices do the same ol’ spring routine: Dental marketing ideas for spring "Free cleaning...
Why the “Dental Marketing Family” Model Is the Smartest Way to Grow MRR and Loyalty
What If Your Dental Practice Could Become the Chick-fil-A of Your Town? Picture this: moms love you. Dads trust you. The kids ask to come back.Your chairs stay full, your re-care rate skyrockets, and your practice is the go-to smile factory in town. Sound like a dream? It’s not. It’s what happens when you stop...