A business strategy blog for dental, optometry, spa and wellness practice owners & their team members!
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How to Build a Dental Care Website That Actually Makes You Money
Let’s face it: Most dental care websites look like they were coded by your uncle in 2004... and patients know it. ♂️️ A stale dental care website equals: Fewer calls. Fewer new patients. Zero recurring revenue. But what if your dental care website could be your best salesperson? Selling membership plans, booking...
✨ The Secret Sauce Behind the Best Dentist Website Design (And How to Use It to Print Money)
Dentists, brace yourselves: Unlock the Best Dentist Website Design to Skyrocket Loyalty and Revenue Most dental websites are so outdated they might as well have a dial-up modem attached. A boring site = no calls, no loyalty, no money. If you crave the best dentist website design that transforms your practice into a...
✨ The Best Dental Website Designs: How to Make Your Practice Unstoppable
Let’s drop a truth bomb: Most dental websites suck. They’re clunky, generic, and about as persuasive as a soggy floss pick. Want to see real results? You need one of the best dental website designs — one that’s beautiful, high-converting, and built to SELL. So grab your overpriced latte. This Jordon Comstock + Dan...
What is Dental Code D5214? And How to Make It Your Secret Weapon for Predictable Profit
Let’s get real: What is dental code D5214?It’s more than a line on a claim form. It’s a ticket to predictable revenue — if you play it right. If you: ❌ Hate insurance runaround on partial dentures❌ Get ghosted by patients who “need to think about it”❌ Want more loyalty, more referrals, and more stress-free income...
Root Canal CPT Code: How to Turn a Toothache Into Predictable Recurring Revenue
Dentists, gather ‘round — let’s spill the tea ☕️ on the root canal CPT code — and how you’re probably leaving THOUSANDS on the table every month. Does this sound like you? ❌ You do a heroic root canal.❌ Patient’s insurance fights every line item.❌ Patient ghosts you when you mention the crown.❌ AR stacks up.❌ You...
Removable Prosthodontics: How to Turn Dentures & Partials Into a Predictable Profit Machine
Hey denture docs — gather ‘round. You probably know removable prosthodontics (partials, full dentures, relines, repairs) is essential care for millions of patients… but insurance barely covers it, patients procrastinate, and your cash flow stays shaky. Sound familiar?❌ Tired of patients ghosting after a denture...
Prosthodontics Procedures: How to Turn Crowns, Bridges & Dentures Into Recurring Revenue Machines
Let’s face it, dental bosses: You love doing prosthodontics procedures — crowns, bridges, dentures — because they fix real problems and show off your artistry. But guess who doesn’t love paying for them? Yup. Patients.Especially when insurance plays “deny & delay.” If you: ❌ Hate fighting insurance for big-ticket...
Odontoplasty ADA Code: How to Turn a Tiny Enamel Smoothing Into a Predictable Revenue Machine
Okay docs, let’s have some fun. You know the odontoplasty ADA code (D9971 — for those nerding out) is for minor enamel contouring. But guess what? That tiny code can unlock BIG recurring revenue if you stop handing it out like a free sample at Costco and instead wrap it inside a patient membership plan. If you: ❌...
The Occlusal Guard Dental Code: How To Stop Insurance Drama & Start Recurring Revenue
Dentists, brace yourself: You might know the occlusal guard dental code (D9944 for full arch, hard appliance) inside out — but if you’re not using it to lock in predictable profit, you’re leaving money on the tray. Let’s get real: How many times have you diagnosed bruxism? Quoted a guard? Had the patient ghost...
Night Guard ADA Code: Make Occlusal Guards Your Recurring Revenue Superpower
Hey dental warriors! ✨ Let’s get real: you know the night guard ADA code (D9944 for occlusal guard, hard appliance, full arch — for those playing at home). But knowing it and getting PAID for it consistently? Different ballgame. If your front desk is: ❌ Fighting insurance denials for guards.❌ Chasing patients who...
Maxillary Partial Denture Resin Base: More Than Just Pink Plastic — It’s Your Secret to Predictable Profit
Dentists! ✨ Let’s get honest: fitting a maxillary partial denture resin base is one thing — getting paid for it (and everything else around it) is another beast entirely. Are you tired of: ❌ Insurance denials on partials?❌ Patients ghosting after the consult?❌ Open chair time killing your revenue? If you nodded “heck...
How Can a Dental Hygienist Control Cost and Boost Profit? (Hint: It’s Not Just About Polishing Teeth)
Hey rockstar RDH! ✨ So, you’re asking yourself: How can a dental hygienist control cost?Good news — it’s not by squeezing your patients’ fluoride tubes harder. It’s about working smarter, not harder.And spoiler alert: controlling cost has way less to do with scaling tartar and way MORE to do with scaling loyalty and...
Full Ceramic Crown Preparation: Master the Technique & Make It Rain MRR
Hey doc! ✨ Let’s get brutally honest: you might have mastered your full ceramic crown preparation technique… but if your patients ghost the treatment plan because insurance says “NO,” you’re still broke. Truth bomb: Crown preps don’t pay the bills — patients do. So if you want to: ✅ Perfect your full ceramic crown...
Digital Marketing for Dental Clinic: Turn Clicks into Loyal Paying Patients (Not Just Ghost Leads)
Hey dental leader! Let’s cut the fluff: if your digital marketing for dental clinic is all about “New Patient Specials” and “FREE X-ray Offers,” you’re doing it wrong. Dead wrong. Sure, your Google Ads get clicks. Maybe your Facebook gets likes. But do you have: ✅ Predictable cash flow?✅ Loyal patients who say “YES”...
Digital Dental Marketing That Actually Pays: How to Transform Clicks into Monthly Revenue
Hey doc! You ever feel like your digital dental marketing is like throwing cash into a Facebook bonfire? Clicks? Sure.Likes? Maybe.Loyal, paying patients? Eh… maybe once in a blue moon. Let’s get real: traditional digital dental marketing is overrated unless you wrap it in a predictable revenue system. Lucky for you,...
Dental Office Plans That Make Patients Stick, Pay, and Smile (While You Sleep!)
Alright dentist — pop quiz: When I say dental office plans, do you think of a boring blueprint for your lobby furniture… or do you think of the ultimate money printer that your patients LOVE paying for each month? If you thought “blueprint” — congrats, you just found your #1 lost revenue leak. It’s 2025 — patients...
The Only Dental Marketing Plan Template You’ll Ever Need To Print Predictable Revenue (While Patients Cheer!)
Hey doc — quick pop quiz: Do you really have a dental marketing plan template, or just a dusty binder full of half-finished ideas from your last “strategy day”? Be honest. Most dental practices treat marketing like a last-minute filling:Painful. Rushed. And you dread doing it again. The fix?A bulletproof dental...
Dental Marketing Messages That Actually Make Patients Say “Yes!” — And How to Use Them to Print Predictable Revenue
Dentists, brace yourselves The hard truth: Most dental marketing messages SUCK.I mean it — they’re drier than a cotton roll at a molar prep.You’ve seen them: “$99 New Patient Special!” “We Love Referrals!” “Same Day Crowns Available!” And then you wonder why your schedule’s full of coupon clippers who ghost you when...
13 Wickedly Smart Dental Marketing Ideas for October to Scare Away Revenue Slumps
Boo! October’s creeping in — pumpkin spice lattes, Halloween candy raids, and… a dental schedule full of no-shows? Not on my watch. If you don’t have fresh, strategic dental marketing ideas for October, you’re practically begging for empty chairs and ghosting patients. Listen up:If your dental marketing ideas for...
10 Wildly Effective Dental Marketing Ideas for May That Build Loyalty & Recurring Revenue
✨ Hey you dental growth wizard May is here, sunshine is back in business, your patients are gearing up for sun-kissed summer selfies — and your dental marketing ideas for May should NOT be stuck on autopilot. Here’s the cold truth: Most dentists waste May every single year. They toss out the same tired $99 exam...
Why a Dental Marketing Expert Thinks Membership Programs Are Sexier Than Facebook Ads (And Way More Profitable)
✨ Hey dental warriors! Let’s get raw for a sec — as a self-proclaimed dental marketing expert and card-carrying Dan Kennedy disciple, I’m gonna break the internet with this truth bomb: Google Ads = meh. Facebook Ads = expensive tire kickers. Membership Plans = your hidden golden goose. That’s right. If you want real...