A blog for dental practice owners, optometry practice owners, spa owners & their team members!
Average Dental Office Production: Break the Benchmarks and Rule Your Revenue
Because Playing It Safe Is So Last Decade Alright, buckle up, dental warriors! Let’s talk average dental office production—that magical number you either proudly show off in your team meetings or secretly hope no one asks about. Production is the lifeblood of your practice, and if you’re just cruising at “average,”...
Marketing Plan for a Dental Office: Smiles, Strategy, and Skyrocketing Revenue
Alright, dental pros, let’s cut to the chase and discuss a Marketing Plan for a Dental Office. You’ve got the skills, the shiny chairs, and the world’s best hygienist (don’t tell Karen in the back office). But if you don’t have a killer marketing plan for your dental office, you’re leaving money—and new patients—on...
The Best Dental Marketing Is More Than Ads—It’s a Strategy That Prints Money
Let’s get one thing straight: if you think the best dental marketing is about flashy ads and a fancy website, you’re missing the point. Sure, those things help, but they’re not the foundation of a successful dental marketing strategy. The real MVP? A stellar patient experience paired with rock-solid numbers like ARPP...
Appealing Dental Claim Denial: When Insurance Says “No,” You Say “Watch Me!”
Let's talk about appealing dental claim denial - There’s nothing quite like the joy of getting a dental claim denial letter, right? Just kidding—it’s the stuff of nightmares. You’ve already done the work, your patient is happy, and then bam—the insurance company swoops in with their favorite two-letter word: NO. But...
How to Value a Dental Practice: The Ultimate Guide to Dollar Signs and Smiles
Let’s get real for a second—valuing a dental practice isn’t just about counting chairs, equipment, and how many times you’ve upgraded your whitening machine. Nope, it’s about the bigger picture—the revenue, the patient loyalty, and how much future awesomeness your practice can deliver. So, whether you’re looking to...
Negotiating Fee Schedules with Insurance Companies: A Battle Worth Fighting
If you’ve ever tried negotiating fee schedules with insurance companies, you probably know it’s like arm-wrestling a sumo wrestler—slow, exhausting, and you’re not entirely sure it’s worth the effort. But here’s the kicker: it is worth it—if you do it right. Let’s dive into how renegotiating dental insurance fees can...
Dental Billing Tools: How to Stop Losing Your Mind (and Money)
Let’s face it: dental billing is a dumpster fire waiting to happen. One wrong code, one missed payment, or one stubborn insurance claim, and suddenly, your practice feels like it’s trapped in a billing black hole. But guess what? It doesn’t have to be that way. What if I told you there’s a lineup of dental billing...
Terminate Contract with a Dental Insurance Company: Escape the PPO Circus
Lets talk about - How to Terminate Contract with a Dental Insurance Company Let’s face it, folks: working with dental insurance companies can feel like running on a hamster wheel made of red tape, write-offs, and endless denials. You’re grinding away, but at the end of the day, your revenue is squeezed tighter than...
Optometrist Software That’ll Make Your Practice Sing
Let’s talk optometrist software, the unsung heroes of modern-day eye care. You might think software is just something to book appointments or send text reminders, but oh no—it’s so much more. It’s the key to scaling your business, boosting patient loyalty, and raking in that sweet, sweet recurring revenue. If you’re...
The Ultimate Dental Referral System: Turning Patients into Your Best Marketers
Let’s cut to the chase & talk about a dental referral system for your practice, dentists: most referral programs are...well, kind of lame. A fridge magnet and a polite “please tell your friends about us” just won’t cut it in today’s world. If you want referrals to pour in, you need a referral engine, not a...
How to Get More Patients Into Your Dental Practice: The Ultimate Guide
This article discusses how to get more patients into your dental practice! Let’s talk about the big elephant in the dental room: patients. You need more of them. Not just any patients, though—great patients. The kind that pay on time, don’t ghost you after their first cleaning, and actually floss (or at least lie...
Marketing for a Dental Practice: It’s Not Just About Ads, It’s About Experience
Alright, dental pros, listen up! Before you start throwing wads of cash at Facebook ads, Google PPC campaigns, and that fancy new billboard on Main Street, let’s take a pause. If your patient experience isn’t stellar, your marketing dollars might as well be tossed into the trash chute of the Death Star. Marketing...
How to Run a Successful Optical Business: 5 Game-Changing Strategies
How to Run a Successful Optical Business - Running a successful optical business isn’t just about slinging glasses or wowing patients with your frame selection (although that helps). It’s about mastering the business side of things, optimizing the patient experience, and making sure every dollar spent on marketing...
Optometry Marketing Strategies That Actually Work
Today, we are talking about my favorite topic: Optometry Marketing Strategies! Let’s face it: marketing your optometry practice can feel like throwing darts at a board while blindfolded. But when it comes to growing your patient base and maximizing revenue, you need strategies that hit the bullseye every time. Buckle...
Brilliant Ideas to Improve Your Dental Practice: Stop Surviving, Start Thriving
Let’s face it: running a dental practice isn’t all pearly whites and Hollywood smiles. Between insurance nightmares, patient churn, and the daily grind, it’s easy to feel like you’re spinning your wheels. But what if I told you there’s a way to turn your practice into a money-making, patient-loving machine? Enter:...
New Dental Software: The Tech Revolution Your Practice Needs
Here’s the deal: your dental practice deserves better than sticky notes, Excel sheets, and praying your patients remember appointments. It’s time to bring your game into the 21st century with new dental software that doesn’t just help you survive—it helps you thrive. We’re diving into tools like BoomCloud™,...
Dental Marketing Software: The Secret Sauce to Scaling Your Practice
Let’s face it: running a dental practice isn’t just about drilling and filling anymore. It’s about attracting patients, keeping them happy, and finding a way to make your practice thrive in a world that’s full of PPO nonsense and insurance headaches. That’s where dental marketing software comes in, swooping in like a...
Top 10 Most Common Dental Software: The Tools Your Practice Needs to Dominate the Game
Let’s face it, managing a dental practice in today’s world without software is like trying to drill a tooth with no electricity—it’s messy, inefficient, and might leave someone screaming. To truly win at this dental game, you need the right tools in your tech arsenal. From patient communication to financial...
Dental Industry KPIs: The Numbers That Rule Your Practice
Alright, dentists, let’s get real & talk about Dental Industry KPIs. When was the last time you looked at your practice's KPIs? I know—“KPIs” sounds like some corporate mumbo-jumbo cooked up by a guy in a suit who’s never held a scaler in his life. But here’s the deal: Key Performance Indicators (KPIs) are the...
Get More Dental Patients: The Membership Revolution
Let’s face it: attracting more dental patients can feel like running on a hamster wheel, Let's Get More Dental Patients. You hustle to get new people through the door, only to realize that PPOs are eating your profits faster than a kid at a candy store post-Halloween. Sound familiar? Here’s the deal—if you want to...
Dental Office New Patient Value: Cracking the Code on Profits
Let’s get real for a second & discuss your dental office new patient value. You know what’s scarier than pulling a wisdom tooth on a Monday morning? Patient acquisition costs (PAC) and invisible write-offs chewing through your hard-earned profits. Yep, PPOs, I’m looking at you. It’s time to put on your game face,...