A business strategy blog for dental, optometry, spa and wellness practice owners & their team members!

Hello! Welcome to April 19, 2025 - Make it a Rockin' Day!

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The Best Dental Office Software Tools to Streamline Your Practice

The Best Dental Office Software Tools to Streamline Your Practice

Managing a dental office can feel like juggling flaming torches while balancing on a tightrope—stressful and prone to mistakes. But with the right dental office software, you can toss those flaming torches aside and run your practice like a well-oiled machine. Here’s your guide to the best software tools for dental...

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The Ultimate Dental Office Marketing Plan: From Data to Membership Success

The Ultimate Dental Office Marketing Plan: From Data to Membership Success

Marketing a dental office without a plan is like flossing with a rope—not effective and a little painful. If you want to attract loyal patients, generate predictable revenue, and reduce dependence on PPOs, a solid dental office marketing plan is your first step. We’re diving into a proven four-step strategy that’s...

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Loyalty Programs for Dentists: The Secret to Patient Retention and Revenue Growth

Loyalty Programs for Dentists: The Secret to Patient Retention and Revenue Growth

Let’s get real—keeping patients loyal to your dental practice is like maintaining a perfect flossing habit. It’s hard, but totally worth it. Loyalty programs for dentists aren’t just nice-to-haves; they’re power moves for building patient trust, generating predictable revenue, and standing out in a crowded market....

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Grow Your Patient Membership Plan with Dental Postcards and BoomCloud™

Grow Your Patient Membership Plan with Dental Postcards and BoomCloud™

Let’s face it—digital marketing is all the rage, but there’s something undeniably effective about a tangible, beautifully designed postcard in a patient’s mailbox. When paired with tools like BoomCloud™, dental postcards can supercharge your membership plan and help you achieve predictable, recurring revenue. Take a...

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Are In-House Dental Plans Worth It? Absolutely, and Here’s Why

Are In-House Dental Plans Worth It? Absolutely, and Here’s Why

Imagine your dental practice running smoothly, with loyal patients, predictable revenue, and no headaches from insurance companies. Sounds too good to be true? Not with in-house dental plans! These plans aren’t just worth it—they’re a game-changer. They offer affordability for patients, build loyalty, and provide...

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The Ultimate Dental Business Plan: Recurring Revenue, Loyal Patients, and Fewer PPOs

The Ultimate Dental Business Plan: Recurring Revenue, Loyal Patients, and Fewer PPOs

Let’s be real for a second—if your dental business plan relies solely on PPOs and last-minute cancellations, it’s like building a sandcastle at high tide. What you need is a rock-solid strategy that guarantees steady revenue, attracts patients, and keeps them loyal for life. Enter the membership plan, the golden...

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The Ultimate Guide to Becoming a Concierge Dental Practice: Care, Loyalty, and MRR

The Ultimate Guide to Becoming a Concierge Dental Practice: Care, Loyalty, and MRR

So, you’ve heard the buzz about concierge dental practices, and now you’re wondering: “What is this all about, and how can I make it work for my practice?” Well, get ready to transform your dental office into a boutique, patient-centered experience that not only delivers unparalleled care but also generates steady,...

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The Ultimate Guide to Advertising for Dentists: Turn Clicks Into Loyal Patients

The Ultimate Guide to Advertising for Dentists: Turn Clicks Into Loyal Patients

If you think advertising for dentists is just about throwing together a flyer or buying a yellow pages ad (do those even exist anymore?), think again. Modern advertising is a science, an art, and when done right, a revenue-generating powerhouse. Add a dash of Dan Kennedy’s proven techniques, sprinkle in Russell...

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The Ultimate Guide to Dental Ads: Attract, Engage, Convert, Repeat

The Ultimate Guide to Dental Ads: Attract, Engage, Convert, Repeat

Dental ads don’t have to be boring, cookie-cutter, or, heaven forbid, ineffective. Done right, they’re the secret weapon to fill your schedule, boost revenue, and make your practice stand out. Want ads that pack a punch and get results? You’ve landed in the right place. Let’s dive into creating dental ads that...

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The Ultimate Guide to PPC Ads for Dentists: Clicks, Conversions, and Loyal Patients

The Ultimate Guide to PPC Ads for Dentists: Clicks, Conversions, and Loyal Patients

Running a dental practice is no joke—unless you count that one patient who brings up candy jokes every visit. But what if I told you there’s a marketing strategy that works faster than your high-speed drill? Enter PPC ads for dentists, the magic bullet for attracting new patients and boosting practice revenue....

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