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A blog for dental practice owners, optometry practice owners, spa owners & their team members!

Hello! Welcome to January 22, 2025 - Make it a Rockin' Day!

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Navigating the Sticky Business of Patient Termination Letters Due to Behavior

Navigating the Sticky Business of Patient Termination Letters Due to Behavior

When patients go rogue, what’s a practice to do? The dental world isn’t all pearly whites and sparkling smiles. Sometimes, you’ve got a patient who, despite your best efforts, becomes the dental version of that one relative you hope doesn’t show up at Thanksgiving. If you’ve landed here, chances are you’re ready to...

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How Much Should a Dental Practice Spend on Marketing?

How Much Should a Dental Practice Spend on Marketing?

Let’s Talk Dental Marketing (And Why You’re Probably Underspending) If you’re still relying on postcards, word-of-mouth, or the occasional Facebook post to market your dental practice, I have some news for you: that’s not gonna cut it anymore. The question isn’t whether to spend money on marketing—it’s how much...

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Dental Top Notch Marketing Company: Your Practice’s Ultimate Hype Squad

Dental Top Notch Marketing Company: Your Practice’s Ultimate Hype Squad

Dental Top Notch Marketing Company - Combo Let’s talk about leveling up your dental practice’s marketing game. Imagine you’ve got a killer smile makeover service, but nobody knows about it. That’s like owning a Ferrari and never taking it out of the garage. The solution? Partnering with a top-notch dental marketing...

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Ideal Dental Practice Overhead: Stop Leaving Money on the Table

Ideal Dental Practice Overhead: Stop Leaving Money on the Table

Running a dental practice isn’t just about saving teeth and perfecting smiles—it’s also about keeping your bottom line healthier than the pearly whites you create. Yet here we are, still finding practices operating with no clue about their overhead, cost-per-procedure, or whether they’re making $3 or $300 on a single...

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Optometry Benchmarks: Where Should Your Practice Be, and How the Heck Do You Get There?

Optometry Benchmarks: Where Should Your Practice Be, and How the Heck Do You Get There?

Let’s talk benchmarks. Not the kind you park yourself on during a Sunday stroll, but the kind that keeps your optometry practice on track, profitable, and crushing it. Optometry benchmarks are the metrics that tell you whether you’re sailing smoothly or paddling against a financial riptide. Spoiler alert: if you’re...

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How to Be a Good Dental Office Manager (AKA The Real Boss of the Practice)

How to Be a Good Dental Office Manager (AKA The Real Boss of the Practice)

Let’s get real: being a dental office manager isn’t just about scheduling appointments and answering phones. You’re the unofficial CEO, the master juggler of everything from billing chaos to cranky patients, and the glue holding your dentist’s dreams together. Want to know how to be a good dental office manager?...

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How to Attract New Dental Patients: Stop Playing Hide and Seek with Your Revenue

How to Attract New Dental Patients: Stop Playing Hide and Seek with Your Revenue

Let’s face it: attracting new dental patients can feel like shouting into the void, hoping someone, anyone, hears you over the noise of every other practice in town. But what if I told you there’s a better way? (Cue dramatic pause.) It’s not just about filling chairs—it’s about filling chairs with the right patients....

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Dental Practice Success: How Membership Programs Are Your Secret Sauce

Dental Practice Success: How Membership Programs Are Your Secret Sauce

Want to hear the truth about dental practice success? It’s not about who has the shiniest equipment or the fanciest office. Nope. It’s about who’s got the smarts to make revenue predictable, patients loyal, and case acceptance rates skyrocket. That’s where dental membership programs come in—a goldmine of opportunity...

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How to Get More Dental Patients That Have Time (And Actually Show Up)

How to Get More Dental Patients That Have Time (And Actually Show Up)

Let’s address the elephant in the waiting room: How to get more dental patients that have time (And Actually Show Up) (And Actually Show Up) dental patients who schedule appointments but “don’t have time.” You know the drill (pun intended). They’re either ghosting your reminder calls or “forgetting” their...

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Optometry Practice Technology: The Tech Revolution That’s Giving Optometrists Their Lives Back

Optometry Practice Technology: The Tech Revolution That’s Giving Optometrists Their Lives Back

Let’s get real for a second: running an optometry practice without solid tech is like trying to diagnose a patient with one eye shut. Sure, you might get by, but are you really thriving? Spoiler alert: no, you’re not. That’s where optometry practice technology—led by BoomCloud™, Weave™, and smart marketing...

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