A business strategy blog for dental, optometry, spa and wellness practice owners & their team members!
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Dental Office Marketing Gifts That Turn Patients Into Lifetime Fans (And Supercharge Recurring Revenue)
Think Another Free Toothbrush Is Gonna Cut It? Think Again We’ve all seen it.You walk into a dental office and leave with...a toothbrush, a 2-cent floss packet, and maybe a sticker if you’re lucky. Cute? Sure.Memorable? Not even close.Profitable? Absolutely not. Here's the truth bomb no one's dropping: Dental office...
Dental Office Manager Seminars That Supercharge Revenue & Crush Insurance Dependence (With Case Study)
Dear Dental Office Managers… Are You Tired of Being the Office Firefighter? Let’s face it — being a dental office manager is like juggling flaming chainsaws while herding caffeinated cats. You're the HR department, the financial controller, the front desk therapist, and oh yeah — the fall guy when insurance rejects a...
How a Dental Office Loyalty Program Doubled Patient Revenue in 90 Days (With Real Case Study)
Is Your Practice Bleeding Profits? Here’s a gut-punching truth: most dental offices are unknowingly leaking revenue — not because they suck at dentistry, but because they suck at loyalty. Yep, you read that right. You could be the Michelangelo of molars, the Picasso of periodontal procedures, but if your patients...
Dental Office Fixed Expense Guidelines: How to Stop Bleeding Cash
Your Fixed Expenses Are Killing Your Profit—and You Don’t Even Know It Dental office fixed expense guidelines. Okay, real talk.Your dental office fixed expenses are silently eating your profits like termites in a wooden chair. Rent. Salaries. Software. Insurance. Lease payments. CE. Yep, all those juicy line items...
Dental Office Expense Spreadsheet on Steroids: The Secret Weapon for Predictable Profit and 2X–4X Revenue Growth
Your Spreadsheet Is Lying to You (And It's Costing You Thousands) You love your dental office expense spreadsheet, don’t you? It’s your cozy little corner of organized chaos. You’ve got cells for rent, utilities, team salaries, composite costs, dog-slow Wi-Fi, and that fancy Nespresso machine in the breakroom no one...
The Wild Truth About Budgeting: Why Your Dental Office Budget Tracker is Broken Without This Recurring Revenue Pla
Your Dental Budget is a Dumpster Fire—Unless You Do This Let’s be honest for dental office budget tracker.Most dental practice budgets are like your junk drawer. You know, the one with dead batteries, expired coupons, and a tape dispenser from 1997. You think you're tracking your money... but at the end of the month,...
Dental Newsletters Samples That Actually Work: How to Turn Patients Into Raving, Paying Fans
Your Dental Newsletters Suck (But They Don’t Have To) Let’s get real for a second.: Dental-newsletters-samples. Most dental newsletters are about as exciting as watching molasses drip off a cold spoon. They’re packed with bland reminders like “Don’t forget to brush!” or “Fluoride is your friend!” Cool. Thanks,...
The Wild Secret to 2X–4X Revenue: Dental Membership Direct Plans That Actually Work
Why Dental Practices Are Bleeding Profits—And Don’t Even Know It Dental membership direct. Let’s face it: PPOs are like leeches. They bleed your practice dry with shrinking reimbursements, ridiculous restrictions, and mountains of paperwork. Meanwhile, your patients delay treatment (or ghost you altogether) because...
What Is a Good Dental Case Acceptance Rate?
What Is a Good Dental Case Acceptance Rate? what is a good dental case acceptance rate? - If you’re asking this question, congrats—you’re thinking like a business owner, not just a clinician. Because while most dentists obsess over new patient numbers and production goals, the real revenue comes from how many...
Dental Implants Marketing: The No-B.S., Funnel-Driven, Recurring-Revenue Strategy That Grows Like Bone Graft on Steroids
Dental Implants Marketing Okay, let’s get this out of the way: if your dental implants marketing plan is just running a “$999 off dental implants” ad and praying someone with cash shows up—you’re doing it wrong. Sure, implants are big-ticket treatment. But this isn’t Vegas, and you’re not a slot machine. This is...
Chiropractic Personal Injury Marketing: How to Get More PI Patients Without Losing Your Mind
Chiropractic Personal Injury Marketing Let’s cut the whiplash here: if your chiropractic personal injury marketing consists of praying a PI attorney sends you a warm lead while you drop off gift baskets like it’s 1995 — you’re doing it wrong. ♂️ PI marketing isn’t just about networking with lawyers. It’s about...
Chiropractic Neuropathy Marketing: How to Attract Patients and Build Recurring Revenue
Chiropractic Neuropathy Marketing Let's dig into - chiropractic neuropathy marketing. Here’s the harsh truth: if you’re treating neuropathy but marketing like it’s 1999 — aka newspaper ads, boring brochures, and “Call us for a free consult” — then you’re not just missing opportunities. You’re watching high-value...
Optometry Internet Marketing: The Guide for Scaling Revenue Without Selling Your Soul to Insurance
Optometry Internet Marketing Let’s cut the crap. If your current optometry internet marketing strategy is a dusty website, a couple of generic social posts, and the occasional “back-to-school eye exam” special — then yeah, your digital presence is basically on life support. And if your growth plan is “wait for...
How to Grow My Chiropractic Practice: The No-B.S. Guide to Scaling Like a Boss
How to Grow My Chiropractic Practice Let’s face it — if you’ve ever Googled "how to grow my chiropractic practice," you’ve probably been smacked with: “Do spinal screenings at farmer’s markets!” “Give away free adjustments!” “Post more on Instagram!” No shade — but those are tactics, not strategy. I’m Jordon...
Want to Increase Patient Flow in Your Clinic Without Chasing Leads?
How to increase patient flow in clinic. Here’s a bitter truth pill coated in bubblegum-flavored honesty —Most clinics don’t have a marketing problem. They have a monetization problem. You don’t need a bigger billboard. You need better systems.You don’t need more leads. You need loyal patients who pay you every...
How to Improve Dental Industry with a $1M Membership Model
Want to Know How to Improve the Dental Industry? Burn the PPO Playbook Let’s be brutally honest for a second:The dental industry is kind of broken. Not root-canal-on-a-Monday broken... but Death-by-a-thousand-insurance-codes broken. Dentists graduate with high hopes and higher student debt, only to find themselves...
How to Get New Patients Dental Office: 7-Figure Membership Strategy
Want New Dental Patients Without Selling Your Soul? How to get new patients dental office? If you're a dentist, you’ve likely been seduced (or stalked) by Google Ads, zapped by PPC click prices, or guilted into Yelp Premium. Yet, your patient schedule still looks like a sad tumbleweed drifting across a desert of...
How to Get New Patients Without Selling Your Soul (Or Discounting Yourself to Death)
The Real Reason You’re Not Getting Enough New Patients Let’s get real for a second. You’ve probably tried everything to figure out how to get new patients: Google Ads? Expensive AF. Facebook specials? Attracts coupon hunters. “Free whitening for life”? Yep, people love free... until they ghost you after their first...
How to Get More Patients Into Your Practice (Without Begging, Discounting, or Breaking the Bank)
More Butts in Chairs (And Cash in the Bank) How to get more patients into your practice.Let’s be honest:Getting new patients feels a lot like dating in your 30s. They ghost. They’re picky. And they all want something “affordable.” Sound familiar? If you’ve ever asked yourself how to get more patients into your...
How to Get More Patients for Your Dental Office (While Boosting Revenue 4X Without Insurance Headaches)
More Patients = More Problems (Unless You Do THIS) How to get more patients for dental office. Let’s get this out of the way…If you think the answer to “how to get more patients for dental office” is just to buy more ads or hire a fancy SEO agency, you’re already bleeding cash. And yeah, ads work sometimes. SEO is...
How to Get More Dental Referrals (And Turn Your Practice Into a Word-of-Mouth Machine)
Referrals Are Sexy, Scalable… and Free Let’s be real for a second… You can throw thousands of bucks at ads, Google rankings, and influencers — and still end up with patients who ghost you after their free whitening tray. But guess what never fails?Referrals.That sweet, delicious moment when a new patient walks in and...