Still Spending $$$ on Ads That Don’t Convert? Your Web Marketing Strategy Needs a Makeover (and a Membership Plan) If your eye care web marketing strategy is basically: Slap a “Schedule Now” button on your homepage ✅ Run some Google Ads until the budget bleeds dry Hope patients don’t ghost you after the exam Then...

Stop Collecting Optometry Books Like Pokémon Cards Let’s get real:You probably have a stack of optometry books somewhere—a “greatest hits” of anatomy, optics, dry eye, and billing nightmares.But here’s the truth bomb:No book on your “optometry book list” ever taught you how to double revenue, create raving fans, or...

Here’s the deal: Most optometry books sit on the shelf gathering dust, teaching you the same old stuff—how to refract, which drops to use, insurance headaches, and maybe a sprinkle of “marketing” from 2008. But what if there was an optometry book that actually made your practice more profitable, more resilient, and...

Stop Advertising Like It’s 1999—The New Rules of Optometry Advertising Let’s get real:If your idea of optometry advertising is a coupon in the church bulletin, a Yelp listing, and the occasional “$99 Eye Exam” banner, you’re running your practice like it’s the Clinton era.Meanwhile, your competitors are out here...

Why Your Website Isn’t Printing Money (Yet) Let’s be real:You dropped $5k on a slick website. You’re running Facebook ads, you’ve claimed your Google My Business. You might even have a blog nobody reads except your mom (thanks, Mom).But your schedule’s still patchy. Patients ghost after their annual exam. Your...

Stop Being an Optometry “One-Hit Wonder” You know what’s not cool? Building your optometry practice like it’s 2012. Running Facebook ads, Google PPC, tossing up a “Contact Us” button, and praying someone actually books. That’s the old “one-and-done” playbook, and it’s burning money faster than a pair of cheap...

Want Eye Care Marketing That Doesn’t Suck or Burn Out Your Staff? Look, if you're still doing the same tired stuff — Valpak mailers, generic Facebook ads, dusty referral cards — you’re not marketing, you’re just hoping. And hope isn’t a strategy. Want to grow an eye care practice the smart way? Start marketing like a...

Wanna Make Eye Care Predictable, Profitable & Patient-Loyalty-Fueled? If you’re tired of chasing reimbursements like a broke bounty hunter… and you’re sick of patients ghosting after one visit… ️ It’s time to flip the script and start thinking like Netflix, Amazon Prime, or Dollar Shave Club. They figured it out:...

Thinking About Buying an Optometry Practice? Don’t... Until You Read This So you're thinking about buying an optometry practice. You’ve stalked the listings, calculated EBITDA like a Wall Street shark , and maybe even walked through a few offices, smiling awkwardly while someone explains how they “still use paper...

Wanna Know the Best State to Practice Optometry? (Spoiler: It’s NOT California) Let’s be honest. Choosing the best state to practice optometry used to be about licensing laws and population density. But if that’s all you’re thinking about, you’re doing it wrong. Today, the smartest, most profitable optometrists are...

Want to Open an Optometry Practice? Here’s Where AND How to Make it Rain So you're staring down the big decision: Where’s the best place to open an optometry practice? Let’s get one thing straight — the location is critical, but you know what’s even more important? The model you run it with. Because the harsh truth...

“Tired of the Same Boring Eye Care Ads? Try These Marketing Ideas Before Your Competitors Do!” Let’s get real: If you’ve ever tried posting “Back to School Vision Check!” on Facebook and watched zero new patients stroll through your door, you know basic eye care marketing ideas are dead in the water. The world is...

“Is Your Eye Care Marketing Company Helping You Win…Or Just Sucking Up Your Ad Budget?” Let’s be honest, most eye care marketing companies promise the moon, charge you a small fortune, and then disappear faster than your favorite frames during a BOGO sale. Tired of being ghosted by generic agencies that don’t “get”...

Is Your Eye Care Marketing Stuck in the 90s? (Be Honest…) Let’s get brutally honest. If your eye care marketing plan is just “post a stock photo, boost a Facebook ad, and hope for the best,” you’re basically throwing money into a shredder. Why? Because the world has changed. People crave realness, deals, and...

What If Eye Care Advertising Wasn’t Boring or Expensive? Raise your hand if you’ve ever seen an “eye care advertising” campaign so bland you actually forgot it before the commercial was over. The industry’s obsessed with stock photo smiles, faded blue gradients, and slogans like “We Care For Your Eyes!”—as if that’s...

Are You Still Stuck in a Vision Savings Plan Contract Prison? Let’s get real for a minute: if you’re reading this, you probably know that dropping vision savings plan contract drama is about as fun as a root canal without anesthesia. You got into this business to help people see a brighter future (literally), not to...

Optical Shop Promotions Are Dead (Unless You Do THIS) Let’s get brutally honest:Most optical shop promotion tactics are snooze-worthy.You see them everywhere: “50% Off Frames!” “Buy One, Get One Free!” “Annual Blowout Sale!” If you’re tired of giving away your profits for a couple of lukewarm leads, you’re not alone....

Optical Shop Marketing Ideas That Actually Work (Not the Same Old Boring Stuff) Let’s face it:Most “optical shop marketing ideas” are as tired as last year’s prescription.“Send a postcard.”“Offer a free cleaning.”“Post some ‘Did you know?’ trivia on Facebook.”Yawn. Here’s a wild stat: Over 70% of optical shop owners...

Your Optical Shop Advertisement Is Lame (But Here’s How to Make It Legendary) Let’s get real:Most optical shop advertisements are like 1980s infomercials—boring, generic, and forgotten before the customer even blinks.“50% OFF Frames!”“Eye Exams Only $69!”Snore-fest.You’re stuck in a race to the bottom with tired...