A business strategy blog for dental, optometry, spa and wellness practice owners & their team members!
Featured Articles:
Dental Membership Plan: Scaling to $1 Million+ in ARR with BoomCloud™
Running a dental practice without a membership plan is like driving a car with square wheels. Sure, you’ll get there eventually, but it’ll be a bumpy ride. Membership plans are the future—they create predictable revenue, build patient loyalty, and offer patients a better alternative to traditional insurance. Don’t...
Dental Clinic Marketing Goals: Scale a Membership Program to 365 Members in 12 Months
You think you know what works in dental clinic marketing—a splashy ad, a catchy jingle, maybe even some TikTok dances (Yes, I am being sarcastic). But what if I told you the real secret to growing your practice is about relationships, trust, and… a membership program? Yeah, you heard me. Memberships. Take it from...
Dental Case Acceptance: How Patient Membership Plans Crush PPOs and Cash Patients in Saying YES!
Alright, dental pros, let’s get real & discuss my favorite topic - Dental Case Acceptance. One of the biggest frustrations in your practice is hearing that dreaded “No” when you present a treatment plan. Or worse, the soul-crushing silence when a patient says they’ll “think about it” but you know they’re ghosting...
Emergency Tooth Extraction? Here’s How to Save Big on Costs—Even Without Insurance
Imagine this: You’re clenching your jaw in pain, unable to sleep or eat. Your cheek is swollen, and your gums are throbbing. You know something’s wrong. You Google "emergency tooth extraction" and your heart drops when you see the price tags—$200 to $600, and that’s just for one tooth! If you're facing a dental...
How to Improve Patient Retention and Build a Dental Practice Patients Brag About
If You’re Always Chasing New Patients, You’re Ignoring the Gold Sitting in Your Chairs Let’s play this out: You’re spending $200+ to get one new patientYou’re booking them… onceThen they vanish into the dental marketing abyss, never to be seen again Sound familiar?Your problem isn’t new patients. It’s patient...
How to Drop Dental PPOs and Replace Them With Recurring Revenue Patients Who Pay You What You’re Worth
Dental PPOs Are a Parasite—Here’s How to Cut Them Out for Good Let’s get something straight. PPOs aren’t partners—they’re profit parasites. They pay late, they pay less, and they control your treatment plan from across the country. If you’ve been searching for how to drop dental PPOs, this is your field guide.Not...
Drop the PPO: How to Break Free and Build a Profitable Dental Practice with Membership Revenue
If You’re Still Working for PPOs—You’re Not Working for Yourself Drop the PPO!!! Here’s a cold hard truth wrapped in a molar-shaped bow:If you’re still saying, “We’re in-network with X insurance,” you’re working harder and earning less. PPOs slash your fees Delay your payments Deny your claims Dictate your treatment...
Facebook Dental Advertising: The System That Turns Clicks into Loyal, High-Value Patients
If You’re Just Boosting Posts—You’re Doing Facebook Dental Advertising All Wrong Let’s cut through the fluff:Posting pretty tooth graphics and hitting “Boost” is NOT marketing.Running a generic “New Patient Special” ad and hoping for calls is NOT a strategy.Measuring success by likes instead of new revenue? Big...
Facebook Targeting for Dentists That Actually Fills Your Chairs (Not Just Your Feed)
If Your Facebook Ads Are Getting Likes But No Patients—It’s a Targeting Problem You’ve got the ads. Now let's talk about Facebook Targeting for DentistsYou’ve got the offer.You even boosted a post once ()… But your schedule is still full of no-shows, price shoppers, and “Let me check with my insurance” patients. The...
How to Get More Day Time Hygiene Patients (Without Begging for Walk-Ins or Discounts)
Your Hygiene Schedule Shouldn’t Be Full at 5PM and Crickets at 10AM Let’s get real & discuss How to get more day time hygiene patients You’ve got hygiene slots wide open at 10:00 AM on Tuesday… But you’re turning away every 5:00 PM patient who calls in last minute. Your team is “busy” but your revenue is...
Dental Office Manager Responsibilities That Actually Drive Revenue (Not Just Keep the Lights On)
Your Dental Office Manager Shouldn’t Just “Manage”—They Should ScaleLet’s be honest. If your dental office manager is just rescheduling no-shows and organizing supply cabinets…You’re not getting a return on that $60–$90K salary. They shouldn’t just run the schedule—they should run the SYSTEM. They shouldn’t just...
How to Hire a Dental Office Manager That Doesn’t Burn Out or Burn You
Your Dental Office Manager Is Either a Revenue Generator—or a Bottleneck Real talk?Your dental office manager is the backbone of your practice. They handle scheduling, insurance, billing, patient relationships, and putting out fires before they reach your op. But if they’re not: ❌ Aligned with your business goals❌...
The Truth About Your Dental Case Acceptance Average (and How to Fix It Fast)
If You’re Diagnosing Treatment But No One’s Saying Yes—You’ve Got a Revenue Problem Lets talk about dental case acceptance average You could be the Michelangelo of molars…You could design the most beautiful crown this side of the Mississippi…But if your patients aren’t saying “yes” to treatment, your talent is...
How to Reduce Dependence on PPOs and Finally Take Control of Your Practice
PPOs Are Eating Your Profit—Here’s How to Fire Them its 2025, time to reduce dependence on PPOs! If PPOs were an employee, you’d have fired them YEARS ago.✅ They slash your fees✅ Take weeks (or months) to pay✅ Deny claims like it’s their full-time job And yet, so many practices still rely on PPOs like they’re oxygen....
The Ultimate Dental Instagram Strategy to Attract, Convert & Retain Patients (Without Selling Your Soul to PPOs)
If You Think Instagram is Just for Smile Selfies, You’re Leaving $$$ on the Table Look, if your current dental Instagram strategy is:A once-a-week post of your front desk team with a "Happy Tooth Fairy Day!" captionA stock image of a toothbrushA $99 cleaning promo posted and ghosted Then congrats—you’re invisible....
Dental Practice Income: How to Grow It Without Working Harder or Seeing More Patients
Your Dental Practice Income Doesn’t Have to Be Tied to Chair Time Let’s get this out of the way— You DON’T need more patients. You DON’T need to work more hours. You definitely DON’T need more PPOs draining your margins. What you need is a smarter strategy to grow your dental practice income by focusing on the...
Dental Marketing Consulting: How to Turn Your Practice Into a Patient-Attracting Machine
You Don’t Have a New Patient Problem—You Have a Strategy Problem Let's dig into dental marketing consulting Let’s get one thing straight.If your schedule is “busy,” but your bank account still looks like it’s on a crash diet...If you’ve thrown cash at every new shiny “dental marketing solution” out there…If you’re...
How to Run a Killer Dentist Ad That Converts Like Crazy (Not Just Gets Clicks)
If Your Dentist Ad Just Says “New Patients Welcome”—You’re Wasting Your Money Let's talk about an ideal dentist ad strategy! Let’s face it. “We’re Accepting New Patients!” is the dental equivalent of “We Sell Burgers” on a McDonald's billboard. No one cares—because every dental office says the same thing. Reality...
Digital Marketing for Dentist Practices: Get More Patients Without Selling Your Soul to PPOs
If Your Marketing Strategy is “Just Post on Facebook,” You’re Doing It Wrong Let’s get something straight.If you’re a dentist and your current marketing plan is just: Boosting a generic $99 cleaning ad Posting “Happy Tooth Fairy Day!” Hoping someone Googles you by accident Then guess what? You’re not doing...
Starting a Dental Practice: Navigating the Maze to Independence
So, you're thinking about starting a dental practice? Buckle up, my friend, because you're about to embark on a rollercoaster ride through the peaks of entrepreneurial freedom and the valleys of insurance-induced headaches. But fear not! By the end of this guide, you'll be armed with the knowledge to dodge pitfalls...
Dental Patient Loyalty Program: The Profit-Boosting Weapon Every Practice Needs
Loyalty Ain’t Just for Starbucks, Baby What if I told you that you could have patients who: ✅ Come back every 6 months without fail✅ Say “yes” to treatment before you finish explaining it✅ Pay monthly and never ghost on you again You’d probably say: “That sounds like magic.” But it’s not. It’s called a dental patient...
Dental Practice Analysis: The Wildly Profitable Secret to Doubling Revenue Per Patient with MRR
Are You Actually Measuring What Matters in Your Practice? Listen, if your dental practice is only looking at monthly revenue and new patient numbers, you're basically using a flip phone in an iPhone world. ➡️ Let’s be real: traditional dental KPIs are like flossing once before your cleaning and calling it "great...
Unlocking Success: How Dental Marketing Webinars Can Transform Your Practice
Introduction Hey there, dental professionals! Are you tired of the same old marketing strategies that yield minimal results? It's time to shake things up and dive into the world of dental marketing webinars. These online sessions are not just another item on your to-do list; they're a goldmine of insights,...
Breaking Free: How Independent Dentists Can Reclaim Control and Boost Profits
Introduction - Independent Dentists! Hey there, dental mavericks! Tired of feeling like a puppet on a string with PPO contracts yanking you every which way? It's time to cut those strings and dance to your own tune. Let's dive into how you, as an independent dentist, can take the reins, boost your revenue, and...