A business strategy blog for dental, optometry, spa and wellness practice owners & their team members!
Dental Membership Plan: Scaling to $1 Million+ in ARR with BoomCloud™
Running a dental practice without a membership plan is like driving a car with square wheels. Sure, you’ll get there eventually, but it’ll be a bumpy ride. Membership plans are the future—they create predictable revenue, build patient loyalty, and offer patients a better alternative to traditional insurance. Don’t...
Dental Clinic Marketing Goals: Scale a Membership Program to 365 Members in 12 Months
You think you know what works in dental clinic marketing—a splashy ad, a catchy jingle, maybe even some TikTok dances (Yes, I am being sarcastic). But what if I told you the real secret to growing your practice is about relationships, trust, and… a membership program? Yeah, you heard me. Memberships. Take it from...
Dental Case Acceptance: How Patient Membership Plans Crush PPOs and Cash Patients in Saying YES!
Alright, dental pros, let’s get real & discuss my favorite topic - Dental Case Acceptance. One of the biggest frustrations in your practice is hearing that dreaded “No” when you present a treatment plan. Or worse, the soul-crushing silence when a patient says they’ll “think about it” but you know they’re ghosting...
Optometry Practice Advertising: The Secret Sauce to Attract, Convert, and KEEP High-Value Patients (While Doubling Your Revenue Per Visit)
“Sick of Boring Optometry Ads? Here’s How To Create Ads That Print Money (and Loyalty!)” Let’s be honest: Most optometry practice advertising is so bland it could put a caffeinated squirrel to sleep.Stock photo. “We Care About Your Eyes.” Some weak call to action (“Call Today!”). Yawn. If you want to compete (let...
The Modern Optometry Practice: How to Outgrow, Outlast, and Out-Earn Your Competition (With Recurring Revenue, Data, and a LOT More Fun)
“Is Your Optometry Practice Bleeding Money? Here’s the Untold Truth (And the Cure!)” Let’s get brutally real: Most optometry practices are leaving a mountain of money on the table.Sure, you’ve got patients. Maybe you’ve even got the latest digital phoropter and a frame wall that would make Warby Parker jealous. But...
Optometry Patient Recall Service: The Secret to Skyrocketing Retention, Revenue & Raving-Fan Patients
“Your Patient List Is a Gold Mine—But Only If You Know How to Dig!” Let’s get brutally honest for a second: Most optometry practices SUCK at patient recall. They send a bland postcard (that gets lost with the pizza coupons). They shoot out a boring email (which gets ignored). They leave a voicemail that’s about as...
Optometry Office Software: The Secret Weapon for Modern Eye Care (and Explosive Practice Growth)
“Is Your Optometry Software a Dinosaur? Here’s Why Your Office Is Losing Money (and How to Fix It)” Listen up, doc! If your idea of optometry office software is a dusty old EMR that only sorta works—and you’re still doing half your business with sticky notes and a prayer—stop right there. You’re not just leaving...
Optometry Office Ideas: The Ultimate Guide to Boosting Revenue, Patient Loyalty & Modern MRR
“Boring Optometry is Dead—Ready to Build a Patient Empire?” Let’s be honest: Most optometry practices look and feel the same. Beige walls. Endless paperwork. Same old promos. Patients come in for an eye exam, grab a mint at checkout, and you hope they’ll call you next year. Lame! But what if your optometry office...
️ Optometry Business Management: Ditch Boring—Build a Practice That Pays You Monthly (Not Just on “Exam Day”)
Why Most Optometry Business Management Advice Is as Outdated as Bifocals (And What Actually Works) Let’s cut the niceties. Most optometry business management strategies are stuck in the ‘90s. “Remind patients to book!” “Send more postcards!” “Pray insurance pays out this week!” Are you kidding? Here’s the real...
Optometry Business Course: Why Your MBA Won’t Save You (But a Membership Program Will!)
The Real Optometry Business Course Nobody’s Teaching So you’re hunting for the best optometry business course—maybe because you’re tired of getting your lunch eaten by chains, or your “recall list” is more like a ghost town. Newsflash: Most courses will show you how to survive. Let’s talk about thriving. Let’s pull...
Optometry Business Books PDF: Download the Wisdom… But Build the Wealth With Memberships!
Think a Simple PDF Will Save Your Practice? Think Again. Here’s the Secret That Blows Up Your Revenue! Let’s cut through the boring intros—if you landed here searching for optometry business books pdf, you’re hungry for business advice you can actually use, not 200 pages of recycled nonsense. Maybe you just want a...
Optometry Business Books for Beginners: The Surprising Strategy They All Miss (That Prints Money and Grows Loyalty Like Wildfire)
Hey Newbies—Want to Be More Than “Just Another Optometrist”? Listen, if you’re Googling optometry business books for beginners because you’re tired of barely scraping by, juggling insurance denials, and watching patients ghost you for big box stores—stop right there. The most powerful move for a beginner isn’t buried...
The Untold Secret in Optometry Business Books: Membership Programs That Print Money!
The Dirty Little Secret Most Optometry Business Books Won’t Tell You Let’s be real—most optometry business books are dry enough to sand the paint off your exam room walls. They promise “grow your practice” but deliver…what? The same old advice about recalls and “better marketing.” What if I told you the real cheat...
Optician Web Marketing: 7 Game-Changing Strategies to Fill Your Schedule (and Bank Account) in 2025
Is Your Optician Web Marketing Still in 2012? Here’s How to Upgrade and Dominate! Let’s cut to the chase. If your optician web marketing plan is just “update my website, post a little on Facebook, and cross my fingers,” you’re leaving serious cash—and eyeballs—on the table. In a world where 85% of consumers search...
Optical Advertising Ideas: 9 Unconventional Ways to Make Your Optical Shop Famous (and Profitable)
Tired of Boring Optical Advertising? Let’s Get Wild—And Wildly Successful! Let’s be real: most optical advertising ideas floating around are as bland as unsalted crackers. Coupons? Yawn. “New Patient Special!” signs taped to your window? You can do better—and you need to. In 2025, the average person sees up to 10,000...
Optical Advertising: 7 Rebel Strategies to Fill Your Optical With Fans (and Recurring Revenue)
Are Your Optical Advertising Dollars Going Up in Smoke? (Let’s Make Them Print Money Instead) Be honest—when’s the last time a new patient said, “I saw your ad in the Yellow Pages and just had to come in”? Right, never. Old-school optical advertising is deader than dial-up internet. The average consumer sees...
Online Optometry Marketing: 7 Unstoppable Strategies to Double Revenue and Patient Loyalty
Why Online Optometry Marketing Isn’t Just a “Nice-to-Have”—It’s Survival of the Fittest Let’s set the record straight: online optometry marketing is not some trendy, optional extra for practices with too much free time and a latte budget. Nope—if you want to grow, thrive, and see new faces (and eyeballs) walking...
Online Marketing for Opticians: 7 Wild Tactics That Skyrocket Revenue and Patient Loyalty
If You’re Not Online, You Don’t Exist (Especially as an Optician) Here’s a reality check for every optician who’s still relying on that dusty sandwich board out front: If you’re not crushing online marketing for opticians, you might as well hang a “Closed” sign on your Google Maps listing. Seriously, 87% of patients...
Optometric Marketing: How Memberships Boost Revenue, Loyalty & MRR for Modern Practices [Case Study]
Why “Old School” Optometric Marketing is a Money Pit (and the Recurring Revenue Hack Nobody Talks About) Let’s be blunt: Most “optometric marketing” is stuck in 2010. Direct mail. Postcards. The dreaded “10% off your next exam!”Here’s the truth: Discounts are a race to the bottom. Recurring revenue is a race to the...
Optician Marketing: How Memberships Double Revenue, Boost Loyalty & Transform Your Practice [Real Case Study]
Why Most Optician Marketing Sucks (and the Simple Shift That Will Outrank, Outlast, and Out-Profits the Competition) Let’s be real: Most “optician marketing” is just noise. Coupons, Facebook posts, and “free eye exam” flyers. If you want to be just another option, keep doing what everyone else does.But if you want to...
Optical Software Programs: Boost Efficiency, Loyalty & Revenue with Memberships and MRR [Real Case Study Inside]
Still Using Clunky Spreadsheets in 2025? Here’s the Shocking Truth About Optical Software Programs… It’s 2025, but too many optical practices are stuck in the Stone Age—manually tracking patients, juggling paper receipts, and praying they remember to call back Mrs. Smith for her six-month checkup. The real money?It’s...
Optical Social Advertising Services: How to 4X Patient Value with Memberships, MRR & BoomCloud™
Tired of Social Ads That Fizzle? Here’s What the Gurus Won’t Tell You… Ever boosted a Facebook post for your optical shop and heard crickets? Ever wondered why the “other guys” have a waiting list—and you’re stuck discounting lenses to fill a Tuesday? Here’s the dirty secret: Social ads ALONE don’t grow revenue. But,...
Marketing for Optometrists: How Membership Plans Double Revenue, Boost Loyalty & Create
The $1 Million Epiphany for Optometrists “You don’t get wealthy by seeing more patients. You get wealthy by making every patient worth more.” – Jordon Comstock (probably, if he hasn’t said it, he should) Marketing for optometrists. What if I told you the optometrists crushing it today aren’t the ones hustling harder,...
Online Eye Care Marketing: The Ultimate Guide to Doubling Your Practice Revenue (Without Losing Your Mind)
If Your Eye Care Practice Isn’t Online, You’re Invisible (Sorry, Not Sorry) Let’s face it, optometrists: these days, “word of mouth” has a new meaning. If your practice isn’t showing up on Google, Facebook, or even TikTok, you’re basically playing hide-and-seek with your potential patients—and losing. The future of...