A business strategy blog for dental, optometry, spa and wellness practice owners & their team members!

Hello! Welcome to August 7, 2025 - Make it a Rockin' Day!
Featured Articles:
Dental Membership Plan: Scaling to $1 Million+ in ARR with BoomCloud™

Dental Membership Plan: Scaling to $1 Million+ in ARR with BoomCloud™

Running a dental practice without a membership plan is like driving a car with square wheels. Sure, you’ll get there eventually, but it’ll be a bumpy ride. Membership plans are the future—they create predictable revenue, build patient loyalty, and offer patients a better alternative to traditional insurance. Don’t...

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Dental Clinic Marketing Goals: Scale a Membership Program to 365 Members in 12 Months

Dental Clinic Marketing Goals: Scale a Membership Program to 365 Members in 12 Months

You think you know what works in dental clinic marketing—a splashy ad, a catchy jingle, maybe even some TikTok dances (Yes, I am being sarcastic). But what if I told you the real secret to growing your practice is about relationships, trust, and… a membership program? Yeah, you heard me. Memberships. Take it from...

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Dental Case Acceptance: How Patient Membership Plans Crush PPOs and Cash Patients in Saying YES!

Dental Case Acceptance: How Patient Membership Plans Crush PPOs and Cash Patients in Saying YES!

Alright, dental pros, let’s get real & discuss my favorite topic - Dental Case Acceptance. One of the biggest frustrations in your practice is hearing that dreaded “No” when you present a treatment plan. Or worse, the soul-crushing silence when a patient says they’ll “think about it” but you know they’re ghosting...

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Optometry Practice Advertising: The Secret Sauce to Attract, Convert, and KEEP High-Value Patients (While Doubling Your Revenue Per Visit)

Optometry Practice Advertising: The Secret Sauce to Attract, Convert, and KEEP High-Value Patients (While Doubling Your Revenue Per Visit)

“Sick of Boring Optometry Ads? Here’s How To Create Ads That Print Money (and Loyalty!)” Let’s be honest: Most optometry practice advertising is so bland it could put a caffeinated squirrel to sleep.Stock photo. “We Care About Your Eyes.” Some weak call to action (“Call Today!”). Yawn. If you want to compete (let...

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The Modern Optometry Practice: How to Outgrow, Outlast, and Out-Earn Your Competition (With Recurring Revenue, Data, and a LOT More Fun)

The Modern Optometry Practice: How to Outgrow, Outlast, and Out-Earn Your Competition (With Recurring Revenue, Data, and a LOT More Fun)

“Is Your Optometry Practice Bleeding Money? Here’s the Untold Truth (And the Cure!)” Let’s get brutally real: Most optometry practices are leaving a mountain of money on the table.Sure, you’ve got patients. Maybe you’ve even got the latest digital phoropter and a frame wall that would make Warby Parker jealous. But...

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️ Optometry Business Management: Ditch Boring—Build a Practice That Pays You Monthly (Not Just on “Exam Day”)

️ Optometry Business Management: Ditch Boring—Build a Practice That Pays You Monthly (Not Just on “Exam Day”)

Why Most Optometry Business Management Advice Is as Outdated as Bifocals (And What Actually Works) Let’s cut the niceties. Most optometry business management strategies are stuck in the ‘90s. “Remind patients to book!” “Send more postcards!” “Pray insurance pays out this week!” Are you kidding? Here’s the real...

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Optometry Business Books for Beginners: The Surprising Strategy They All Miss (That Prints Money and Grows Loyalty Like Wildfire)

Optometry Business Books for Beginners: The Surprising Strategy They All Miss (That Prints Money and Grows Loyalty Like Wildfire)

Hey Newbies—Want to Be More Than “Just Another Optometrist”? Listen, if you’re Googling optometry business books for beginners because you’re tired of barely scraping by, juggling insurance denials, and watching patients ghost you for big box stores—stop right there. The most powerful move for a beginner isn’t buried...

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