A business strategy blog for dental, optometry, spa and wellness practice owners & their team members!
Dental Membership Plan: Scaling to $1 Million+ in ARR with BoomCloud™
Running a dental practice without a membership plan is like driving a car with square wheels. Sure, you’ll get there eventually, but it’ll be a bumpy ride. Membership plans are the future—they create predictable revenue, build patient loyalty, and offer patients a better alternative to traditional insurance. Don’t...
Dental Clinic Marketing Goals: Scale a Membership Program to 365 Members in 12 Months
You think you know what works in dental clinic marketing—a splashy ad, a catchy jingle, maybe even some TikTok dances (Yes, I am being sarcastic). But what if I told you the real secret to growing your practice is about relationships, trust, and… a membership program? Yeah, you heard me. Memberships. Take it from...
Dental Case Acceptance: How Patient Membership Plans Crush PPOs and Cash Patients in Saying YES!
Alright, dental pros, let’s get real & discuss my favorite topic - Dental Case Acceptance. One of the biggest frustrations in your practice is hearing that dreaded “No” when you present a treatment plan. Or worse, the soul-crushing silence when a patient says they’ll “think about it” but you know they’re ghosting...
Dentist Display Ads: Turning Clicks Into Loyal, High-Spending Patients
Stop Wasting Money on Billboard-Style Ads Every dentist has tried some version of this: spend big bucks on Google or Facebook dentist display ads, get a bunch of clicks, and then wonder why the waiting room still feels emptier than a dental office on Christmas Eve. Here’s the truth bomb : Display ads by themselves...
Dental SEO Marketing Services: How to Turn Google Searches Into Loyal, High-Spending Patients
Google Traffic Without Cash Flow = Dentist Nightmares Dentists Google dental SEO marketing services because they’re tired of living at the mercy of insurance companies and random referrals. They want more patients walking through the door, ready to buy. But here’s the problem: most SEO campaigns bring you “window...
Dental Search Engine Marketing: The Secret Weapon for Patient Growth & Predictable Revenue
Why Most Dental Marketing Fails (and Yours Doesn’t Have to) Here’s the deal: when dentists type dental search engine marketing into Google, what they really want isn’t another buzzword-filled blog post. They want patients—new, loyal, treatment-accepting, membership-buying patients. But here’s the kicker most dental...
Dental Receptionist Interview Questions That Actually Build a Profitable Practice
Stop Hiring “Warm Bodies” – Start Hiring Growth Machines If you’re Googling dental receptionist interview questions, you already know the struggle: resumes look polished, smiles look friendly, but six weeks later you realize your new hire can’t collect payments, bungles phone calls, and makes the waiting room feel...
Dental Private Insurance Advertising vs. Membership Plans: The Smackdown Every Dentist Needs to See
Why "Dental Private Insurance Advertising" Might Be the Biggest Trap in Dentistry If you’ve been dabbling in dental private insurance advertising, you already know the hustle: splash ads promising “we take XYZ insurance,” run Google campaigns targeting insurance keywords, and basically chain your practice to the...
The Ultimate Dental Practice Marketing Book You Wish You Read 5 Years Ago
Why Most Dental Marketing Advice Sucks ♂️ Here’s the truth: most so-called dental practice marketing books read like they were written by a dusty professor who’s never sat in a dental chair that wasn’t for a cleaning. They’re boring. They’re outdated. They preach postcards and Yellow Pages ads (seriously?!) while...
Dental Patient Referrals: The Secret Weapon to Explosive Practice Growth
The $50,000 Toothbrush What’s the most valuable tool in your dental office? Your fancy CBCT scanner? That $100K chair with lumbar support for you? The $5,000 coffee machine in the breakroom? (Okay, guilty.) Nope. The real MVP of your practice growth is dental patient referrals. Why? Because your current patients are...
Dental Office Patient Loyalty Plans: How to Turn Casual Patients into Raving Fans (and Boost Your Recurring Revenue)
Stop the Leaky Bucket If you’re Googling dental office patient loyalty plans, chances are you’ve got a problem…Patients keep slipping through the cracks. They show up for one cleaning, maybe two, then ghost you harder than a bad Tinder date. Meanwhile, your overhead keeps climbing, your staff needs raises, and...
Dental Newsletter Examples That Actually Get Patients to Read, Book & Buy
The Email Graveyard ☠️ When most dentists Google dental newsletter examples, they’re hoping for inspiration that doesn’t feel like a root canal to read. But here’s the cold truth: most dental newsletters are boring AF.They read like this:“Dear patients, here are our office hours for the holiday season… blah blah...
Dental New Patient Marketing: Turn First Visits Into Lifetime Loyalty
Stop Chasing Patients Like It’s the 90s Let’s cut through the noise: most dental new patient marketing strategies are stuck in the Stone Age. Postcards, coupon ads, and billboards aren’t cutting it anymore. Patients want Netflix-level convenience, Amazon-style subscriptions, and Apple’s brand loyalty. Here’s the...
Dental New Patient Forms: The Secret Weapon for Loyalty, Revenue & Membership Growth
Why Your Patient Forms Are Costing You Thousands Let’s be honest—nobody wakes up excited to fill out dental new patient forms. But here’s the kicker: those boring stacks of paperwork at your front desk aren’t just annoying your patients—they’re costing your practice revenue and loyalty. Most practices see forms as a...
Dental Marketing Video: The Secret Weapon Your Practice Isn’t Using
Why Your Dental Ads Suck Without Video Let’s get real, doc—nobody’s stopping mid-scroll to read your “We Care About Smiles” Facebook ad. That’s like expecting someone to pull over on the freeway to read your Yellow Pages ad from 1997. Here’s the truth: video isn’t optional anymore—it’s oxygen for your dental...
Dental Marketing Pricing: Stop Guessing, Start Profiting
Why Your Marketing Budget Feels Like a Black Hole Ever feel like you’re throwing money into Google’s pocket and praying for miracles? You’re not alone. Most dentists I talk to have no idea what their dental marketing pricing should be—or worse, they’re stuck with an agency charging them Ferrari money while delivering...
Dental Marketing PDF: Your Ultimate Guide to Growing a Practice That Prints Recurring Revenue
Stop Downloading Lame PDFs That Collect Dust ➡️️ Let’s be honest… most “dental marketing PDFs” are about as useful as a toothbrush without bristles. They hit you with boring stats, outdated SEO hacks, and the same recycled advice: “Post more on social media!” or “Offer free consultations!” Snooze-fest. But here’s the...
The Ultimate Dental Marketing Funnel: Stop Chasing Leads & Start Building Predictable Growth
Why Your “Leaky” Funnel Is Costing You Thousands Most dentists think they need more leads to grow. So they throw cash at Facebook, Google, or Instagram ads and hope the phone rings. Sure, the phone rings—but here’s the ugly truth: If your dental marketing funnel isn’t designed to capture, nurture, and convert...
Dental Implant Facebook Ads: How to Fill Your Chairs & Grow Predictable Revenue
Why Most Dental Implant Ads Flop You’ve probably seen it: dentists dropping thousands on Facebook ads promising “Perfect Smiles for $999” only to get ghosted by leads. The truth? Dental implant Facebook ads aren’t just about flashy before-and-after pics. They’re about building trust, creating loyalty, and turning...
How Much Does a Dental Marketing Agency Cost? (And How to Make That Investment Pay 2X–4X Returns)
You’re staring at a glossy agency proposal that promises “100 new patients per month” for $8,000. Your jaw tightens. That kind of spend could buy you a new operatory—or a sweet weekend in Cabo (minus the margaritas). But which is the smarter investment? Let me tell you this: most dental practices get hoodwinked by...
10 Dental Interview Questions That Help You Hire Revenue-Boosting Rockstars
You’re in the hiring hot seat, reading stacks of resumes. Same old lines: “I’m detail-oriented,” “I’m a team player,” “I care about patient comfort.” You hire someone. Two months later: patients are missing appointments, treatment acceptance is weak, membership renewals lag, and your profit leaks faster than fluoride...
Dental Internet Marketing Strategies That Drive 2X–4X More Revenue with Memberships
You’re spending money on ads, SEO, social media, hoping the internet will cough up a flood of patients —and sometimes it does. Sometimes it doesn’t. The leads are fickle, the conversions weak, and you find yourself chasing the next “viral post” more than building sustainable growth. What if your dental internet...
10 Dental Hygiene Interview Questions That Boost Memberships & Patient Retention
You’ve got a job posted: “Dental Hygienist Wanted.” You get a stack of resumes. You interview a few. They all say the cliché: “I care about patient comfort,” “I’m gentle,” “I love hygiene.” Two months later, your new hygienist ghosts schedules, misses recall reminders, doesn’t upsell cleanings or perio plans, and...
10 Dental Front Office Interview Questions That Boost Membership Sales & Patient Loyalty
You posted a “Help Wanted: Front Desk” ad, got a pile of resumes, and now you’re interviewing folks who say all the right things—dental front office interview questions “I’m friendly,” “I multitask,” “I love people.” But three months later, you're buried under missed calls, scheduling chaos, angry patients, and your...