A business strategy blog for dental, optometry, spa and wellness practice owners & their team members!
Featured Articles:
Dental Membership Plan: Scaling to $1 Million+ in ARR with BoomCloud™
Running a dental practice without a membership plan is like driving a car with square wheels. Sure, you’ll get there eventually, but it’ll be a bumpy ride. Membership plans are the future—they create predictable revenue, build patient loyalty, and offer patients a better alternative to traditional insurance. Don’t...
Dental Clinic Marketing Goals: Scale a Membership Program to 365 Members in 12 Months
You think you know what works in dental clinic marketing—a splashy ad, a catchy jingle, maybe even some TikTok dances (Yes, I am being sarcastic). But what if I told you the real secret to growing your practice is about relationships, trust, and… a membership program? Yeah, you heard me. Memberships. Take it from...
Dental Case Acceptance: How Patient Membership Plans Crush PPOs and Cash Patients in Saying YES!
Alright, dental pros, let’s get real & discuss my favorite topic - Dental Case Acceptance. One of the biggest frustrations in your practice is hearing that dreaded “No” when you present a treatment plan. Or worse, the soul-crushing silence when a patient says they’ll “think about it” but you know they’re ghosting...
Optometrists Marketing That Actually Works: How to Attract Loyal Patients and Scale Recurring Revenue
Optometrists Marketing Let’s be honest. Most optometrists marketing strategies are weak sauce. If your plan is just “post on Facebook sometimes,” or “run a back-to-school special,” you’re not marketing—you’re throwing darts blindfolded and praying for LASIK. I’m Jordon Comstock, CEO of BoomCloud™, and I’m about to...
Optometrist Digital Marketing: The Ultimate No B.S. Guide to Growing Without Insurance Headaches
Optometrist Digital Marketing Let’s be blunt & discuss the ultimate guide for optometrist digital marketing. If your marketing strategy is still stuck in “post a blurry frame selfie and hope for the best” mode—you’re not building a business, you’re babysitting one. Meanwhile, the practices scaling like crazy?...
Marketing Dry Eye in Your Practice Without Insurance Headaches
— Here’s the Marketing & Recurring Revenue Strategy That Works Marketing Dry Eye in Your Practice Let’s cut the fluff: marketing dry eye services in your optometry or med spa practice without a real strategy is like offering an eye drop sample and hoping they’ll come back for LipiFlow. Dry eye isn’t just a...
How Do You Market a Dental Office Without Selling Your Soul (or Discounting Your Crown Fees)
"We Accept New Patients" Is NOT a Marketing Strategy Let’s be brutally honest...how do you market a dental office? If your idea of marketing is taping a “Now Accepting New Patients” sign on your front door and tossing some $99 cleaning ads on Facebook — you're not marketing. You’re begging. Marketing a dental office...
How Do You Manage a Dental Office Without Losing Your Mind? (And Actually Make It Profitable)
If Managing Your Dental Office Feels Like Herding Cats... Read This. Let’s be real — managing a dental office is like juggling flaming burritos while riding a unicycle through a minefield. You’ve got: Late patients Insurance drama A front desk team on the brink of rebellion Treatment plans ignored like spam emails A...
How to Grow an Optometry Practice with Membership Plans, SEO, PPC, and Social Ads
How to Grow an Optometry Practice Let’s be honest: The old model of “build it and they will come” just doesn’t cut it anymore for optometrists. ️ If you’re relying solely on insurance patients, hoping for word-of-mouth, or waiting for your front desk to magically fill your books—you’re missing the boat. I’m Jordon...
Dental Membership Club Software That Prints MRR, Loyalty & Smiles
Tired of PPOs Squeezing You Like a Tube of Crest? Let’s get one thing straight. If you’re still letting insurance companies dictate your fees, steal your profits, and stress out your front desk — you're basically running a dental charity. And you deserve better. A lot better. Enter stage left: Dental Membership Club...
How to Use Dental Marketing Videos to Drive MRR, Loyalty & Growth
Still Using Stock Toothbrush Photos? No Wonder You’re Not Getting Patients. Let’s face it — your dental marketing videos probably suck. They either look like: A hostage situation in front of your reception desk A weird PowerPoint with flute music Or worse... a slideshow of molars with Comic Sans captions And guess...
The Ultimate Dental Marketing System Template & Explode MRR & Loyalty
Want to Stop Hustling for Patients Every Month? Let's get brutally honest, my floss-wielding friend...dental marketing system template Your dental marketing probably looks like a confused IKEA instruction manual. A bunch of random tactics with zero blueprint, three missing bolts, and a Swedish guy named Lars telling...
⚙️ 5 Dental Marketing System Examples That Crank Out MRR and Loyalty Like Clockwork
If Your Dental Marketing “System” Is Just a To-Do List, You’re Losing Money Let’s rip the Band-Aid off real quick… Most dental marketing “systems” are just random tactics duct-taped together with a Canva flyer and a hope. Post on Instagram (check!) Mail some postcards (sure!) Ask front desk to “mention our new plan”...
The Only Dental Marketing Strategy That Grows MRR, Loyalty, and Sanity
What If Your Dental Marketing Strategy Didn't Suck? You ever feel like your dental marketing strategy is just throwing glitter at a dumpster fire? You’ve got SEO agencies charging you $3K/month to “optimize keywords,” social media interns making flossing TikToks, and postcards that end up as hamster bedding. And yet…...
7 Dental Marketing Ideas for Spring That’ll Bloom Your Practice’s MRR
Ready to Plant the Seeds for a Million-Dollar Dental Spring? Spring is here. The sun is out. The allergies are back. And your practice? It’s just one killer campaign away from turning into a recurring revenue machine. Most dental offices do the same ol’ spring routine: Dental marketing ideas for spring "Free cleaning...
Why the “Dental Marketing Family” Model Is the Smartest Way to Grow MRR and Loyalty
What If Your Dental Practice Could Become the Chick-fil-A of Your Town? Picture this: moms love you. Dads trust you. The kids ask to come back.Your chairs stay full, your re-care rate skyrockets, and your practice is the go-to smile factory in town. Sound like a dream? It’s not. It’s what happens when you stop...
Dental Marketing Courses That Actually Grow Your Practice’s MRR
Still Marketing Like It’s 1999? Dental Marketing Courses: Hey there, dental maverick. Be honest... Are you still hoping some random postcard campaign or “free cleaning” ad will pack your chairs? Let’s cut the molar-sugarcoating. Dental marketing is NOT just about getting new patients. It’s about maximizing revenue...
Dental Management Software That Skyrockets Your Practice’s MRR (Without Insurance Drama)
What If Your Software Could Print Money (Legally)? Alright, let’s be honest. Most dental management software is about as exciting as a root canal without numbing gel. They promise the world, but at best they’re glorified appointment calendars and claim-trackers. Woohoo. But what if—just what if—your dental management...
How Dental Marketing SEO + Membership Plans Create 6-Figure Loyalty Engines
What If You Could Ditch Insurance and Still 10X Your Dental Revenue? Let’s cut to the chase. Dental marketing seo Most dentists are bleeding cash through insurance contracts. Patients are price-shopping like it’s Black Friday every day, and let’s be real — Google reviews and a nice website only take you so far. Now...
Facebook Ads for Dentists: A Systematic Strategy to Attract High-Value Patients
Facebook Ads for Dentists Let's talk about creating effective Facebook ads for dentists! Let’s be real—most dental offices run Facebook ads like they’re throwing darts blindfolded. “$99 exam and cleaning!”“Free whitening!”“Click here!” ...And then wonder why their chairs are full of coupon chasers who cancel last...
Systematic Dentist Marketing Strategies That Actually Work
Dentist Marketing Strategies Here’s the hard truth: Most dental marketing feels like a bad episode of “The Office.” A few social media posts, a dusty referral flyer, maybe a coupon… and then wonder why new patients cancel or ghost the treatment plan. If you want to stop chasing low-value leads and start building a...
The Proven Marketing Plan for Dental Practice Owners Who Want Loyal, High-Value Patients
Marketing Plan for Dental Practice Owners Let's get into learning more about the top marketing plan for dental practice owners! Let me ask you a bold question: Is your practice attracting the right kind of patient? Because if you’re filling chairs with PPO zombies, price-shoppers, and one-and-done “deal seekers,”...
How Dental Imaging Software + BoomCloud™ Memberships Boost Case Acceptance and Recurring Revenue
Dental Imaging Software Let me hit you with a truth bomb: Having the best tech in the operatory doesn’t mean squat if your patients still say “I’ll think about it.” You could show them a cracked molar in 4K ultra-HD… but if you don’t pair that visual clarity with a financial system that makes treatment affordable,...
Dental Scheduling Software + BoomCloud™ = A Cash-Flow Combo That Fills Chairs and Builds Loyalty
Dental Scheduling Software Let’s be real: You can’t grow a thriving practice if your schedule is a dumpster fire. Late cancellations. No-shows. PPO patients ghosting after a free cleaning. Sound familiar? If your dental scheduling software is just keeping chairs warm instead of maximizing your production, it’s time...