A business strategy blog for dental, optometry, spa and wellness practice owners & their team members!
Featured Articles:
Dental Membership Plan: Scaling to $1 Million+ in ARR with BoomCloud™
Running a dental practice without a membership plan is like driving a car with square wheels. Sure, you’ll get there eventually, but it’ll be a bumpy ride. Membership plans are the future—they create predictable revenue, build patient loyalty, and offer patients a better alternative to traditional insurance. Don’t...
Dental Clinic Marketing Goals: Scale a Membership Program to 365 Members in 12 Months
You think you know what works in dental clinic marketing—a splashy ad, a catchy jingle, maybe even some TikTok dances (Yes, I am being sarcastic). But what if I told you the real secret to growing your practice is about relationships, trust, and… a membership program? Yeah, you heard me. Memberships. Take it from...
Dental Case Acceptance: How Patient Membership Plans Crush PPOs and Cash Patients in Saying YES!
Alright, dental pros, let’s get real & discuss my favorite topic - Dental Case Acceptance. One of the biggest frustrations in your practice is hearing that dreaded “No” when you present a treatment plan. Or worse, the soul-crushing silence when a patient says they’ll “think about it” but you know they’re ghosting...
Root Canal Costs Without Insurance: Affordable Solutions & Ways to Save
Need a Root Canal But Don’t Have Insurance? Here’s What You Need to Know If your dentist has recommended a root canal, you might be wondering: How much does a root canal cost without insurance? Are there affordable options for uninsured patients? What’s the best way to lower my out-of-pocket costs? A root canal is...
D2391 Dental Code: The Silent Profit Killer & How Smart Dentists Are Fighting Back
Insurance Companies Are Robbing You Blind—Here’s How to Take Control Let’s talk about D2391—the code for a single-surface posterior resin composite filling. You fix a cavity, bill insurance, and… BAM! PPOs cut your fee so low you’d make more money selling Girl Scout cookies. Meanwhile, your front desk is stuck:❌ On...
Flipper ADA Code: The Hidden Revenue Killer & How Smart Dentists Are Fixing It
PPOs Are Ripping You Off on Flippers – Here’s How to Win Instead Flipper ADA Code: Dentists, let's get something straight: You're losing money on flippers. You do the work. You bill the Flipper ADA Code (D5820 for upper, D5821 for lower) and… BAM! PPOs cut your fee in half faster than you can say “insurance is a...
Dental Code D4910: Stop Letting PPOs Steal Your Profits & Start Growing Your Practice Smarter
Dental Code D4910: Sick of PPO Write-Offs & Insurance Nightmares? There’s a Better Way! Let’s talk about Dental Code D4910—Periodontal Maintenance. You do the work. You save your patient’s gums. You bill insurance. And then… ❌ BOOM—Your PPO slashes your reimbursement rate.❌ Claim denied.❌ Your front desk is now...
Optometry Practice Start Up Costs: How to Build a Profitable Practice with Recurring Revenue
So, You Want to Open an Optometry Practice? Here’s What They Don’t Tell You. Let's talk about optometry practice start up costs - Let’s cut through the fluff—starting an optometry practice is EXPENSIVE. You’ve got dreams of running your own office, setting your own hours, and finally breaking free from corporate...
Dental Direct Mail Advertising: The Secret Weapon to Growing Your Patient Membership Program & Revenue
Why Direct Mail is NOT Dead (And How to Use It to Grow Your Dental Practice) Let's talk about growing a membership plan and your practice with Dental Direct Mail Advertising Raise your hand if you think direct mail is old-school and ineffective. ✋ Now put your hand down—because you’re WRONG. Fact: Direct mail has a...
Dental Assistant Duties Checklist: The Ultimate Guide to Rocking Your Role & Growing Practice Revenue
Dental Assistants—You’re the Real MVPs of the Office Here is a dental assistant duties checklist! Let’s get real—without dental assistants, most practices would fall apart faster than a cheap denture. You: ✅ Keep the schedule running smoother than a fresh composite filling. ✅ Ensure patients aren’t freaking out in...
D0274 Dental Code: Stop PPO Write-Offs & Build a More Profitable Practice
PPOs Are Robbing You Blind—Let’s Fix That. d0274: Let’s get straight to it—dental insurance companies are the worst. You bill for bitewing X-rays (D0274), the PPO slashes your fee, and you’re left wondering why you even bother. Meanwhile, your front desk staff is fighting insurance companies all day, and you’re...
D0220 Dental Code: Stop PPO Write-Offs & Build a More Profitable Practice
Tired of Losing Money to Insurance Companies? Read This. d0220 dental code review: Dentists, let’s cut the fluff—insurance is screwing you over. You take a PA (periapical) X-ray, bill D0220, and then BOOM—your PPO slashes the fee, and you're left with crumbs. Meanwhile, your staff is drowning in admin work, chasing...
D4266 Dental Code: Stop Losing Money & Start Building Predictable Revenue
D4266 Dental Code: Are You Sick of PPO Write-Offs Stealing Your Profits? Dentists, let’s talk hard numbers - soft tissue grafts: D4266 Dental Code The average dental practice writes off over $35,000 per month due to PPOs. That’s $420,000 per year—money you earned but never see. You work your butt off placing soft...
Dental Social Media Marketing Ideas That Actually Get Patients in the Chair
Let’s be honest—most dental social media sucks. It’s either a blurry pic of a hygienist holding a toothbrush or a generic stock photo of fake-smiling people with suspiciously perfect teeth. You know the ones. If that sounds like your practice’s social media strategy, we need to talk. Social media is one of the most...
Dental Insurance Fee Negotiation Letter: How to Get Paid More & Reduce Insurance Dependency
Let’s be real—dental insurance companies are the worst. let's talk about - Dental Insurance Fee Negotiation Letter PPOs slash your fees, delay payments, and make you feel like you’re working for free. And the kicker? They couldn’t care less about your practice’s success. If you’re tired of low reimbursements and...
SEO for Dental Implants: How to Attract More Implant Patients & Boost Revenue
Alright, dentists, let’s cut to the chase and discuss - SEO for Dental Implants. You’ve invested in high-end dental implant technology, taken advanced CE courses, and even have the fanciest cone beam scanner on the market. But if your implant schedule is looking more like a ghost town than a booming business, you’ve...
Top 5 Dental Practice Management Issues & How to Fix Them
Alright, dentists, let’s get real. Running a dental practice isn’t just about fillings, crowns, and root canals. It’s also about keeping your business profitable, your staff happy, and your patients coming back (without chasing them down like an overenthusiastic used car salesman). But let’s be honest—dental practice...
Sample Dental Narratives for Crowns
Alright, buckle up, because we’re diving into something most dentists don’t talk about enough: Sample Dental Narratives for Crowns, Dental Key Performance Indicators (KPIs) and Membership Plan KPIs—and how they impact revenue, patient loyalty, and the long-term success of your practice. Now, if your eyes are already...
Medical Spa Business Plan: How to Build a 7-Figure Med Spa with Recurring Revenue
The Big Med Spa Mistake (That’s Keeping You Broke) Alright, let’s get real. Running a med spa isn’t cheap - Medical Spa Business Plan You’ve got: ✔️ High-end equipment (CoolSculpting machines don’t pay for themselves) ✔️ Skilled staff (Injectors and estheticians ain’t working for free) ✔️ Marketing costs (Because...
Plastic Surgery Marketing: How to Scale Your Practice with SEO, PPC & a VIP Membership Program
Why Most Plastic Surgery Marketing Fails (And How to Fix It) Let's chat about Plastic Surgery Marketing! So, you’ve got a killer plastic surgery practice. Your results are top-tier, your patients are thrilled, and yet… you’re constantly hustling for new leads. You’re running Google Ads, boosting posts on Instagram,...
Spa Marketing Ideas: How to Turn Your Spa into a High-Profit, Membership-Driven Empire
The Harsh Truth About Spa Marketing (and How to Fix It) ♀️ Let’s be real: Running a spa is tough. So, let's talk about Spa Marketing Ideas! You’re constantly hustling for new clients, running discounts to compete with the spa down the street, and praying that last month’s customers actually remember to come back....
Botox Marketing: How to Scale Your Practice with SEO, PPC & a Killer Membership Plan
The Botox Goldmine You're Missing Out On Imagine this: A patient walks into your med spa, gets Botox, loves the results, and... disappears. Poof. Gone. Never to be seen again—until maybe six months later when they randomly remember they need another session. That’s the problem with traditional Botox marketing. You...
Best States for Dentists: Where to Build, Scale & Bank More Cash
So, you’re a dentist (or about to be one), and you’re trying to figure out where to plant your flag and build an empire. Smart move. Because let’s be real—not all states are created equal when it comes to running a profitable dental practice. Some states are dental gold mines with low competition and high...
Buying a Dental Practice Right Out of School: How to Make It Profitable from Day One
Let's talk about Buying a Dental Practice Right Out of School So, you just finished dental school, and instead of slaving away as an associate for the next 10 years, you’re thinking… “Screw it, I’ll just buy my own practice.” First off—hell yes! That’s the entrepreneurial mindset that’s going to make you rich, free,...