A business strategy blog for dental, optometry, spa and wellness practice owners & their team members!
Featured Articles:
Dental Membership Plan: Scaling to $1 Million+ in ARR with BoomCloud™
Running a dental practice without a membership plan is like driving a car with square wheels. Sure, you’ll get there eventually, but it’ll be a bumpy ride. Membership plans are the future—they create predictable revenue, build patient loyalty, and offer patients a better alternative to traditional insurance. Don’t...
Dental Clinic Marketing Goals: Scale a Membership Program to 365 Members in 12 Months
You think you know what works in dental clinic marketing—a splashy ad, a catchy jingle, maybe even some TikTok dances (Yes, I am being sarcastic). But what if I told you the real secret to growing your practice is about relationships, trust, and… a membership program? Yeah, you heard me. Memberships. Take it from...
Dental Case Acceptance: How Patient Membership Plans Crush PPOs and Cash Patients in Saying YES!
Alright, dental pros, let’s get real & discuss my favorite topic - Dental Case Acceptance. One of the biggest frustrations in your practice is hearing that dreaded “No” when you present a treatment plan. Or worse, the soul-crushing silence when a patient says they’ll “think about it” but you know they’re ghosting...
Dental Practice Valuation Rule of Thumb: Don’t Sell Yourself Short (Literally)
Let’s Get One Thing Clear: Your Practice Isn’t Just Worth a "Rule of Thumb" Okay Doc, listen up. Let's talk about the dental practice valuation rule of thumb... You built your practice from scratch.You hired, fired, invested, and put in years of blood, sweat, and bitewings. Now someone’s telling you the value of your...
Dentistry Profit Margins: How to Stop Bleeding Cash and Start Printing Predictable Profits with Membership Plans
Listen Up: Your Margins Suck (But It’s Not Your Fault) Let's talk about Dentistry Profit Margins! If you’re a dentist reading this, you probably didn’t go to dental school to become a full-time spreadsheet juggler, PPO negotiator, and insurance claim warrior. But here you are — working your tail off, producing six...
Dental Social Media Campaigns That Actually Work: How to Get More Clicks & More Patients
Let’s Get One Thing Straight: "Likes" Don’t Pay the Bills I’ve seen it a hundred times. A dentist posts a smiling team photo with the caption: “Happy Monday from the best team ever!! ” They get 7 likes. Maybe a comment from their aunt. And zero patients booked. Then they wonder why their dental social media campaigns...
Dental Marketing Ideas for October That’ll Have Patients Falling for You
Let's talk about Dental Marketing Ideas for October October isn’t just about pumpkin spice and Halloween—it’s the perfect time to brew up creative marketing ideas for your dental practice. Whether you're looking to attract new patients or keep your current ones loyal, a patient membership program combined with...
SEO for Optometry: The Ultimate No-BS Guide to Getting Found, Booked, and Paid (With Memberships That Print Cash)
Most Optometry SEO Advice Is Soft. This Isn’t. This article is about seo for optometry Let me guess. You’ve heard this before: “Just write blog posts, build backlinks, and patients will show up!” Sounds nice. Like a unicorn farting glitter. Let's talk seo for optometry But the reality? You spent $1,500/month on an...
Chiropractor SEO Expert Secrets: The Ultimate Guide to Ranking Higher
Let's Be Honest: SEO Is Useless if You Don’t Convert Most chiropractor SEO experts out there will tell you how to rank #1 on Google. But here’s the thing nobody says out loud: What’s the point of ranking #1 if no one books? I’ve met chiropractors who were “crushing it” on Google, getting hundreds of clicks a week —...
Chiropractic Marketing Strategy: The Real-World, No-Fluff Guide to Scaling Your Practice
Let’s Be Real: Most Chiropractic Marketing is a Dumpster Fire Yeah, I said it - Lets talk about the perfect chiropractor marketing strategy Here’s what the average chiropractic marketing strategy looks like in 2025: A $99 exam “deal” that attracts tire-kickers and coupon clippers Facebook posts with zero engagement...
Membership Marketing for Chiropractors: The Secret Strategy to Build Loyalty, Boost Revenue & Ditch PPOs for Good
Chiropractic Marketing Is Broken (But You Can Fix It) Let’s get this out of the way: most chiropractors market like it’s still 2003. Newspaper ads next to mattress store coupons Flyers on windshields (are you serious?) Facebook posts with 0 likes and “Come get adjusted ♂️✨” captions You’re not building a brand —...
Chiropractic Marketing That Doesn’t Suck: How to Grow Like a Beast Using Membership Plans, Ads & a Bit of Swagger
So, You Wanna Win at Chiropractic Marketing? Let’s be honest — most chiropractic marketing out there is a joke. You’ve got: Awkward stock photos of people pretending to stretch Coupons taped to pizza boxes Ads that say “Come for the back crack, stay for the… uh… newsletter?” Nope. That’s not going to cut it in 2025....
The Latest Trends in Dentistry: What’s Shaping 2025?
Latest Trends in Dentistry Dentistry in 2025 is not your grandpa's drill-and-fill practice. It's a dynamic fusion of technology, patient-centric care, and innovative business models. Let's dive into the top trends revolutionizing the dental industry this year. AI-Powered Diagnostics: The Future is Now - Latest Trends...
Dental AI Chatbots: The Secret Weapon to Skyrocket Your Membership Plans
In the ever-evolving world of dentistry, staying ahead means embracing technology that not only streamlines operations but also enhances patient experience. Enter the dental AI chatbot—your new best friend in automating patient interactions and growing your membership plans. Why Dental AI Chatbots Are a Game-Changer...
Dental Practice Software That Actually Makes You Money: The Ultimate Guide to Running a PPO-Free, Membership-Driven Machine
Let’s be honest — most dental practice software is about as exciting as reading a CDT code manual. It’s clunky. Overpriced. And built more for your accountant than for growing your business. But what if your software did more than just manage patients? What if it actually helped you: ✅ Get paid every month (before...
Dental Practice Analytics: Your Secret Weapon to Kill PPOs and Multiply Profits
Still Guessing Your Way to Profit? Time to Let Dental Practice Analytics Do the Dirty Work Alright, Doc. We need to have a brutally honest chat.If you’re running your dental practice based on gut feeling, daily production, and your front desk’s “vibe check”… you’re flying blind. And spoiler alert:You can’t out-hustle...
Dental Business Success: Ditch the PPOs and Print Your Own Damn Money
Want Real Dental Business Success? Drop the Insurance Ball & Chain Let’s be real, Doc. If you’re trying to build dental business success while shackled to PPOs, you're basically playing poker with half the deck — and the insurance companies are dealing. Every month, you’re: Writing off 30–50% of your fees...
Dental Business Plan Template: The Blueprint That Actually Makes You Money
Most Dental Business Plans Suck (Here's How to Write One That Doesn’t) Let’s face it, Doc — most “business plans” in the dental world are just dusty Word docs with pie charts, buzzwords, and enough fluff to stuff a memory foam pillow. You know the kind: "Our mission is to provide quality care to our valued patients...
The Best Dental Promotions That Actually Work (And The One Strategy That Beats Them All)
So, You Want the Best Dental Promotions? Cool. Let’s Kill the Boring Stuff First. Alright, doc. Real talk? Most dental promotions out there SUCK. Another “Free Whitening with Cleaning”? Zzz.“$49 Exam & X-rays!” – Great, now you’re Walmart with scrubs.“New Patient Special”? More like New Patient Bait and Bounce....
The Brutal Truth About the Cost to Start a Dental Practice (And the Secret Weapon Nobody Talks About)
So You Wanna Be a Dental Boss? Let's Talk Cost (and Pain) Alright, Doc — let’s rip the Band-Aid off.Starting a dental practice is not cheap. In fact, it’s expensive as hell. But hey, you didn’t go through eight years of student loan torture and caffeine-fueled nights to end up working for a DSO who thinks "culture"...
Building Patient Loyalty: The #1 Strategy Dentists Are Sleeping On (But Shouldn’t)
Why Most Dental Practices Suck at Building Patient Loyalty Let’s be honest for a second — if your practice is relying solely on postcards, free toothbrushes, and awkward front-desk small talk to keep patients coming back... you’re probably losing them to the guy down the street with Netflix in his lobby and an...
How to Increase Dental Practice Reviews (Without Sounding Desperate or Giving Away Free Whitening)
If Your Review Page Is Quieter Than a Library on Friday Night—We’ve Got Work to Do Be honest—when was the last time you asked for a review and didn’t feel a little weird doing it? Lets talk about how to increase dental practice reviews! You provide amazing care.Patients love you.They leave smiling.But your Google...
The Brutally Honest Guide to Dental Collection Agencies (And How to Never Chase a Bill Again)
Still Sending Invoices and Crossing Your Fingers? There’s a Better Way. Let's talk about dental collection agency If chasing past-due balances and playing “collections roulette” is part of your daily routine… you’ve got a problem.And spoiler alert: the solution isn’t sending a fourth reminder email or adding $25 late...
How to Sell a Dental Membership Plan to Patients (Without Sounding Like a Used Car Salesman)
Let’s Get Real—You’re Not Selling Insurance. You’re Selling Freedom. Let's talk about how to sell a dental membership plan to patients! Here’s the deal:Most dental teams treat membership plans like an awkward conversation.They whisper it at checkout, hand over a pamphlet, and hope the patient doesn’t ask questions....