A business strategy blog for dental, optometry, spa and wellness practice owners & their team members!

Hello! Welcome to May 5, 2025 - Make it a Rockin' Day!

Featured Articles:

Dental Membership Plan: Scaling to $1 Million+ in ARR with BoomCloud™

Dental Membership Plan: Scaling to $1 Million+ in ARR with BoomCloud™

Running a dental practice without a membership plan is like driving a car with square wheels. Sure, you’ll get there eventually, but it’ll be a bumpy ride. Membership plans are the future—they create predictable revenue, build patient loyalty, and offer patients a better alternative to traditional insurance. Don’t...

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Dental Clinic Marketing Goals: Scale a Membership Program to 365 Members in 12 Months

Dental Clinic Marketing Goals: Scale a Membership Program to 365 Members in 12 Months

You think you know what works in dental clinic marketing—a splashy ad, a catchy jingle, maybe even some TikTok dances (Yes, I am being sarcastic). But what if I told you the real secret to growing your practice is about relationships, trust, and… a membership program? Yeah, you heard me. Memberships. Take it from...

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Dental Case Acceptance: How Patient Membership Plans Crush PPOs and Cash Patients in Saying YES!

Dental Case Acceptance: How Patient Membership Plans Crush PPOs and Cash Patients in Saying YES!

Alright, dental pros, let’s get real & discuss my favorite topic - Dental Case Acceptance. One of the biggest frustrations in your practice is hearing that dreaded “No” when you present a treatment plan. Or worse, the soul-crushing silence when a patient says they’ll “think about it” but you know they’re ghosting...

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Membership Marketing for Chiropractors: The Secret Strategy to Build Loyalty, Boost Revenue & Ditch PPOs for Good

Membership Marketing for Chiropractors: The Secret Strategy to Build Loyalty, Boost Revenue & Ditch PPOs for Good

Chiropractic Marketing Is Broken (But You Can Fix It) Let’s get this out of the way: most chiropractors market like it’s still 2003. Newspaper ads next to mattress store coupons Flyers on windshields (are you serious?) Facebook posts with 0 likes and “Come get adjusted ‍♂️✨” captions You’re not building a brand —...

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Chiropractic Marketing That Doesn’t Suck: How to Grow Like a Beast Using Membership Plans, Ads & a Bit of Swagger

Chiropractic Marketing That Doesn’t Suck: How to Grow Like a Beast Using Membership Plans, Ads & a Bit of Swagger

So, You Wanna Win at Chiropractic Marketing? Let’s be honest — most chiropractic marketing out there is a joke. You’ve got: Awkward stock photos of people pretending to stretch Coupons taped to pizza boxes Ads that say “Come for the back crack, stay for the… uh… newsletter?” Nope. That’s not going to cut it in 2025....

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The Latest Trends in Dentistry: What’s Shaping 2025?

The Latest Trends in Dentistry: What’s Shaping 2025?

Latest Trends in Dentistry Dentistry in 2025 is not your grandpa's drill-and-fill practice. It's a dynamic fusion of technology, patient-centric care, and innovative business models. Let's dive into the top trends revolutionizing the dental industry this year. AI-Powered Diagnostics: The Future is Now - Latest Trends...

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Dental Practice Software That Actually Makes You Money: The Ultimate Guide to Running a PPO-Free, Membership-Driven Machine

Dental Practice Software That Actually Makes You Money: The Ultimate Guide to Running a PPO-Free, Membership-Driven Machine

Let’s be honest — most dental practice software is about as exciting as reading a CDT code manual. It’s clunky. Overpriced. And built more for your accountant than for growing your business. But what if your software did more than just manage patients? What if it actually helped you: ✅ Get paid every month (before...

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