A business strategy blog for dental, optometry, spa and wellness practice owners & their team members!

Hello! Welcome to February 21, 2025 - Make it a Rockin' Day!

Featured Articles:

Dental Membership Plan: Scaling to $1 Million+ in ARR with BoomCloud™

Dental Membership Plan: Scaling to $1 Million+ in ARR with BoomCloud™

Running a dental practice without a membership plan is like driving a car with square wheels. Sure, you’ll get there eventually, but it’ll be a bumpy ride. Membership plans are the future—they create predictable revenue, build patient loyalty, and offer patients a better alternative to traditional insurance. Don’t...

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Dental Clinic Marketing Goals: Scale a Membership Program to 365 Members in 12 Months

Dental Clinic Marketing Goals: Scale a Membership Program to 365 Members in 12 Months

You think you know what works in dental clinic marketing—a splashy ad, a catchy jingle, maybe even some TikTok dances (Yes, I am being sarcastic). But what if I told you the real secret to growing your practice is about relationships, trust, and… a membership program? Yeah, you heard me. Memberships. Take it from...

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Dental Case Acceptance: How Patient Membership Plans Crush PPOs and Cash Patients in Saying YES!

Dental Case Acceptance: How Patient Membership Plans Crush PPOs and Cash Patients in Saying YES!

Alright, dental pros, let’s get real & discuss my favorite topic - Dental Case Acceptance. One of the biggest frustrations in your practice is hearing that dreaded “No” when you present a treatment plan. Or worse, the soul-crushing silence when a patient says they’ll “think about it” but you know they’re ghosting...

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D2391 Dental Code: The Silent Profit Killer & How Smart Dentists Are Fighting Back

D2391 Dental Code: The Silent Profit Killer & How Smart Dentists Are Fighting Back

Insurance Companies Are Robbing You Blind—Here’s How to Take Control Let’s talk about D2391—the code for a single-surface posterior resin composite filling. You fix a cavity, bill insurance, and… BAM! PPOs cut your fee so low you’d make more money selling Girl Scout cookies. Meanwhile, your front desk is stuck:❌ On...

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Dental Code D4910: Stop Letting PPOs Steal Your Profits & Start Growing Your Practice Smarter

Dental Code D4910: Stop Letting PPOs Steal Your Profits & Start Growing Your Practice Smarter

Dental Code D4910: Sick of PPO Write-Offs & Insurance Nightmares? There’s a Better Way! Let’s talk about Dental Code D4910—Periodontal Maintenance. You do the work. You save your patient’s gums. You bill insurance. And then… ❌ BOOM—Your PPO slashes your reimbursement rate.❌ Claim denied.❌ Your front desk is now...

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Optometry Practice Start Up Costs: How to Build a Profitable Practice with Recurring Revenue

Optometry Practice Start Up Costs: How to Build a Profitable Practice with Recurring Revenue

So, You Want to Open an Optometry Practice? Here’s What They Don’t Tell You. Let's talk about optometry practice start up costs - Let’s cut through the fluff—starting an optometry practice is EXPENSIVE. You’ve got dreams of running your own office, setting your own hours, and finally breaking free from corporate...

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Dental Direct Mail Advertising: The Secret Weapon to Growing Your Patient Membership Program & Revenue

Dental Direct Mail Advertising: The Secret Weapon to Growing Your Patient Membership Program & Revenue

Why Direct Mail is NOT Dead (And How to Use It to Grow Your Dental Practice) Let's talk about growing a membership plan and your practice with Dental Direct Mail Advertising Raise your hand if you think direct mail is old-school and ineffective. ✋ Now put your hand down—because you’re WRONG. Fact: Direct mail has a...

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Dental Insurance Fee Negotiation Letter: How to Get Paid More & Reduce Insurance Dependency

Dental Insurance Fee Negotiation Letter: How to Get Paid More & Reduce Insurance Dependency

Let’s be real—dental insurance companies are the worst. let's talk about - Dental Insurance Fee Negotiation Letter PPOs slash your fees, delay payments, and make you feel like you’re working for free. And the kicker? They couldn’t care less about your practice’s success. If you’re tired of low reimbursements and...

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Top 5 Dental Practice Management Issues & How to Fix Them

Top 5 Dental Practice Management Issues & How to Fix Them

Alright, dentists, let’s get real. Running a dental practice isn’t just about fillings, crowns, and root canals. It’s also about keeping your business profitable, your staff happy, and your patients coming back (without chasing them down like an overenthusiastic used car salesman). But let’s be honest—dental practice...

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Spa Marketing Ideas: How to Turn Your Spa into a High-Profit, Membership-Driven Empire

Spa Marketing Ideas: How to Turn Your Spa into a High-Profit, Membership-Driven Empire

The Harsh Truth About Spa Marketing (and How to Fix It) ‍♀️ Let’s be real: Running a spa is tough. So, let's talk about Spa Marketing Ideas! You’re constantly hustling for new clients, running discounts to compete with the spa down the street, and praying that last month’s customers actually remember to come back....

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Botox Marketing: How to Scale Your Practice with SEO, PPC & a Killer Membership Plan

Botox Marketing: How to Scale Your Practice with SEO, PPC & a Killer Membership Plan

  The Botox Goldmine You're Missing Out On Imagine this: A patient walks into your med spa, gets Botox, loves the results, and... disappears. Poof. Gone. Never to be seen again—until maybe six months later when they randomly remember they need another session. That’s the problem with traditional Botox marketing. You...

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Buying a Dental Practice Right Out of School: How to Make It Profitable from Day One

Buying a Dental Practice Right Out of School: How to Make It Profitable from Day One

Let's talk about Buying a Dental Practice Right Out of School So, you just finished dental school, and instead of slaving away as an associate for the next 10 years, you’re thinking… “Screw it, I’ll just buy my own practice.” First off—hell yes! That’s the entrepreneurial mindset that’s going to make you rich, free,...

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