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How Starting a Private Optometry Practice Can Skyrocket with a Membership Plan (And Why Patients Will Love You for It)

How Starting a Private Optometry Practice Can Skyrocket with a Membership Plan (And Why Patients Will Love You for It)

by Lisa Rasmussen | Aug 12, 2025 | Vision

Let’s be honest… Starting a private optometry practice can feel like running a marathon… uphill… in the rain… while juggling a tray of Starbucks lattes. ☕ Between rent, staffing, insurance headaches, and the constant chase for new patients, it’s easy to feel like...
Social Media Marketing for Optometrists: Stop Chasing Likes & Start Printing MRR

Social Media Marketing for Optometrists: Stop Chasing Likes & Start Printing MRR

by Lisa Rasmussen | Aug 11, 2025 | Vision

You’re an optometrist. You didn’t go to school for eight years to post generic “Happy Friday” images on Facebook and hope someone books an exam. And yet… here we are. Most optometry social media looks like a ghost town of stock images and boring captions. Zero real...
Social Media Marketing for Optical: Stop Posting Lame Stock Photos & Start Making Money

Social Media Marketing for Optical: Stop Posting Lame Stock Photos & Start Making Money

by Lisa Rasmussen | Aug 11, 2025 | Vision

Let’s be honest — most optical social media accounts look like they were designed by someone who just discovered Canva and a clip art folder from 1999. Random “Happy Tuesday” posts.Stock images of glasses that look like they were stolen from your grandma’s sewing...
Selling Optometry Practice? Here’s the Secret Play to 2X Your Valuation Before You Cash Out

Selling Optometry Practice? Here’s the Secret Play to 2X Your Valuation Before You Cash Out

by Lisa Rasmussen | Aug 11, 2025 | Vision

You’re selling your optometry practice. You’ve put in the years, built the patient base, maybe even survived the insurance wars. But here’s the question nobody’s asking you:Why settle for an average sale price when you can walk away with a premium? Hint: It’s not just...
Reduced Employee Turnover in Optometry: The Hidden Growth Hack No One Talks About

Reduced Employee Turnover in Optometry: The Hidden Growth Hack No One Talks About

by Lisa Rasmussen | Aug 11, 2025 | Vision

Let’s get real… Employee turnover in optometry is like the common cold.It’s expensive, it’s annoying, and it usually happens when you least expect it. But here’s the thing nobody tells you:The best way to reduce turnover isn’t just throwing more money at salaries....
Purchasing an Optometry Practice? Here’s the Secret Weapon Nobody Told You About

Purchasing an Optometry Practice? Here’s the Secret Weapon Nobody Told You About

by Lisa Rasmussen | Aug 11, 2025 | Vision

So, you’re thinking of purchasing an optometry practice… Let me guess — you’ve got visions of shiny exam lanes, high-end frames, and a calendar booked solid with patients. But here’s the thing: buying a practice isn’t about owning more equipment or having your name on...
Optometry Private Practice: How to Build a Patient Base That Pays You Predictably

Optometry Private Practice: How to Build a Patient Base That Pays You Predictably

by Lisa Rasmussen | Aug 8, 2025 | Vision

“Running an optometry private practice shouldn’t feel like a hostage negotiation with insurance companies.” But let’s be honest… most ODs are trapped in a cycle of: Chasing insurance reimbursements Discounting optical to compete with big-box stores...
Reduced Employee Turnover in Optometry: The Hidden Growth Hack No One Talks About

Optometry Practice Ownership: How to Build a Profitable, Predictable Revenue Machine

by Lisa Rasmussen | Aug 8, 2025 | Vision

“Owning an optometry practice should feel like freedom — not like you’re chained to the phoropter.” Let’s be real:The dream of optometry practice ownership often comes with the ugly surprise of payroll stress, insurance write-offs, and revenue...
Purchasing an Optometry Practice? Here’s the Secret Weapon Nobody Told You About

Optometry Practice Net Income: The Secret Weapon to Explosive Profits

by Lisa Rasmussen | Aug 8, 2025 | Vision

“Your net income isn’t a mystery. It’s a math problem you haven’t solved yet.” Most optometrists obsess over gross revenue like it’s the only number that matters. But here’s the truth bomb : Gross revenue is ego. Net income is freedom. And right now, the...
Optometry Practice Marketing: The Untapped Revenue Machine in Your Backyard

Optometry Practice Marketing: The Untapped Revenue Machine in Your Backyard

by Lisa Rasmussen | Aug 8, 2025 | Vision

“Most optometry marketing advice is garbage.” There. I said it. If I see one more “run Facebook ads” or “post more on Instagram” article, I might just throw a retinal camera through a window. Because here’s the truth: You don’t need more eyeballs on your...

“Optometry Practice Growth: Boost Revenue with Memberships”

by Lisa Rasmussen | Aug 8, 2025 | Vision

“The best way to grow your practice isn’t getting more patients… it’s making more from the ones you already have.” Think about it — the average optometry practice works like a hamster wheel. You hustle for new patients, they get their exam, buy some...
Optometry Practice Advertising: The Secret Sauce to Attract, Convert, and KEEP High-Value Patients (While Doubling Your Revenue Per Visit)

Optometry Practice Advertising: The Secret Sauce to Attract, Convert, and KEEP High-Value Patients (While Doubling Your Revenue Per Visit)

by Lisa Rasmussen | Aug 7, 2025 | Vision

“Sick of Boring Optometry Ads? Here’s How To Create Ads That Print Money (and Loyalty!)” Let’s be honest: Most optometry practice advertising is so bland it could put a caffeinated squirrel to sleep.Stock photo. “We Care About Your Eyes.” Some weak call to action...
The Modern Optometry Practice: How to Outgrow, Outlast, and Out-Earn Your Competition (With Recurring Revenue, Data, and a LOT More Fun)

The Modern Optometry Practice: How to Outgrow, Outlast, and Out-Earn Your Competition (With Recurring Revenue, Data, and a LOT More Fun)

by Lisa Rasmussen | Aug 7, 2025 | Vision

“Is Your Optometry Practice Bleeding Money? Here’s the Untold Truth (And the Cure!)” Let’s get brutally real: Most optometry practices are leaving a mountain of money on the table.Sure, you’ve got patients. Maybe you’ve even got the latest digital phoropter and a...
Optometry Patient Recall Service: The Secret to Skyrocketing Retention, Revenue & Raving-Fan Patients

Optometry Patient Recall Service: The Secret to Skyrocketing Retention, Revenue & Raving-Fan Patients

by Lisa Rasmussen | Aug 7, 2025 | Vision

“Your Patient List Is a Gold Mine—But Only If You Know How to Dig!” Let’s get brutally honest for a second: Most optometry practices SUCK at patient recall. They send a bland postcard (that gets lost with the pizza coupons). They shoot out a boring email (which gets...
Optometry Office Software: The Secret Weapon for Modern Eye Care (and Explosive Practice Growth)

Optometry Office Software: The Secret Weapon for Modern Eye Care (and Explosive Practice Growth)

by Lisa Rasmussen | Aug 7, 2025 | Vision

“Is Your Optometry Software a Dinosaur? Here’s Why Your Office Is Losing Money (and How to Fix It)” Listen up, doc! If your idea of optometry office software is a dusty old EMR that only sorta works—and you’re still doing half your business with sticky notes and a...
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