The Rising Cost of Dentistry: How to Stop Scaring Off Patients & Build Predictable Profits

June 28, 2025
Topics: Dental
Written by: Lisa Rasmussen

How Smart Practice Owners Are Ditching PPOs and Adding $500K+ in Recurring Revenue

Join our exclusive course and discover the proven strategies that practices use to add $10,000+ in monthly recurring revenue with patient membership plans. Dr. Evans took this course and now has over 800 members and $37,000/mo of predictable recurring revenue. Watch this webinar before we take it down in 24 hours.

This course normally sells for $297.

But right now, I’m giving you access for just $47.

That’s cheaper than a hygiene cleaning.

And it could be the most profitable $47 you ever spend.

Get the Course Here → The Six-Figure Membership Plan Course

What You Will Learn:

- How to Build a Membership Plan That Pays You Monthly (Even While You Sleep!)

- Why PPOs Are Stealing Your Revenue—And How to Take Control of Your Profits

- The 3-Step System to Scale Recurring Revenue
(Even If You’ve Never Sold a Membership Plan Before!)

- The #1 Mistake Dentists Make When Dropping PPOs (And How to Avoid It!)

LIVE Case Study: How One Dentist Went from PPO-Dependent to $500K+/Year in Recurring Revenue With a Membership Program!

In dentistry today, PPOs are not your friend, they hurt your cash flow, demolish your profit margins, jeopardize your patient relationships & use A.I. to deny claims!!

If I had an employee or partner that messed up my business like that, I would FIRE them ASAP! 

$47. No fluff. Just results.

You in?

Hey doc — real talk for a sec:

The rising cost of dentistry is hitting your patients harder than a double-shot espresso on an empty stomach. ☕

They’re skipping treatments, ghosting recalls, and price-shopping you against every pop-up chain clinic that takes their dog’s insurance.

And you? You’re left juggling PPO discounts, praying insurance pays, and wondering if you can afford that new scanner or just stick with the one that sounds like a dying fax machine.

It’s chaos. But guess what? There’s a beautifully simple way to fight back and WIN:

A dental membership plan that makes the rising cost of dentistry irrelevant to your patients — and pumps predictable Monthly Recurring Revenue (MRR) straight into your bank account.

Let’s unpack this game-changer.


Story

Meet Dr. Lisa. Super talented, charming, modern office in Denver’s suburbs.

One problem: she was losing patients left and right because they were terrified of big surprise bills. “Doc, we’ll think about it” = never coming back.

Meanwhile, lab fees, payroll, equipment — everything’s getting more expensive. #ThanksInflation

One night, glass of boxed wine in hand (we’ve all been there), Lisa found BoomCloud™. She launched her very own membership plan:

✅ $30/month covered 2 cleanings, exams, X-rays
✅ 15–20% off everything else
✅ No insurance needed, no surprise bills, no drama

Then she got smart: she told every patient about it. Promoted it on her website, her front desk, her email blasts. BOOM.

Fast forward 12 months:
900 members paying monthly
$27,000 MRR
$324,000 ARR
Membership patients spent 3X more on elective treatment than insurance patients ever did.

Meanwhile, lab bills? Paid. Payroll? Easy. Stress? Gone.


Want to dodge the bullet of the rising cost of dentistry?


BoomCloud™ makes it stupid-easy to launch a membership plan that locks in loyalty, revenue, and patient smiles — even when everything else gets pricier.

Schedule a FREE Demo Here — the smart docs are already ahead of you!


“But Jordon… my patients won’t pay out-of-pocket monthly.”

LOL, okay. But they drop $15/month on Netflix, $12 on Spotify, and $70 on doggie CBD treats.

People love paying predictable monthly fees when they feel like VIPs. That’s exactly what a membership plan does:

✅ Predictable dental costs
✅ No big surprise bills
✅ Exclusive discounts
✅ VIP feels — patients brag about it!

Meanwhile YOU get predictable income every month — so the rising cost of dentistry doesn’t throttle your cash flow.


The Rising Cost of Dentistry: Facts That Should Freak You Out

According to ADA data, dental inflation is running 4–6% a year, faster than general inflation.

Patients with insurance still pay 30–50% out of pocket for major work.

Nearly 40% of adults skip recommended treatment because of cost fears.

Average practice collections from PPOs: shrinking every year. Yay.

Translation? If you don’t build an insurance-proof revenue stream NOW, you’ll be begging insurance networks to pay your rising lab bills later.


Why a Membership Plan Obliterates Cost Anxiety

Let’s get tactical:

Predictable monthly fee: Patients budget easily.

No surprise co-pays or deductibles: They say YES to treatment more.

Built-in loyalty: Members feel “in the club.” Why would they shop around?

You get MRR: Like a subscription box for teeth — predictable profit even if they cancel an appointment.


BoomCloud™ Case Study: Slaying the Rising Cost of Dentistry

Practice: Suburban 6-op family practice in Nashville.

Problem: Lab fees up 14%. Staff asking for raises. Patients ghosting on big treatment plans.

Solution:

  • Created “Smile Club” plan: $32/month, covers preventive + 20% off everything else.

  • Ran a campaign: “Stop worrying about surprise dental bills — Join Smile Club!”

  • Trained front desk to pitch it like Girl Scouts at your front door.

12 months later:
1,200 members
$38,400 MRR
$460,800 ARR
✅ Membership patients accounted for 75% of big cases — crowns, veneers, implants.

The doc stopped stressing about lab invoices and took a long-overdue Caribbean cruise.


How to Launch a Plan That Shields You from Rising Costs

Here’s the no-fluff version:

Step 1: Craft a simple plan — one fee, clear perks, no gotchas.

Step 2: Automate payments & renewals with BoomCloud™ — no chasing credit cards.

Step 3: Train your whole team: every patient should hear, “Want to save 20% today?”

Step 4: Promote like mad:

  • Front desk pitch

  • Website banners

  • Email blasts

  • Social media posts

  • Waiting room posters

Step 5: Watch your MRR grow while insurance headaches shrink.


Top Membership Marketing Hooks

Steal these lines for your next email or FB ad:

“Say goodbye to surprise dental bills — Join our VIP Smile Club!”

“Save 20% on all dental work — for just $1 a day!”

“No insurance? No problem. Smile more, pay less.”


MRR & ARR: Your Shield Against Rising Costs

Here’s why predictable money matters:

1,000 members x $30/month = $30,000 MRR

$30,000 MRR x 12 months = $360,000 ARR

That’s money you control — not insurance. Use it to pay higher lab fees, give staff raises, upgrade tech — without sweating it.


FAQs

Will patients actually join?
Yes! 80% of people want simpler healthcare costs. They hate surprise bills. Membership makes them feel smart.

How fast can I grow MRR?
Most BoomCloud™ practices hit $10k–$50k MRR within 6–12 months.

Can I cancel insurance if I do this?
Many offices reduce or ditch their worst PPOs once MRR covers overhead. Sweet freedom.

Is BoomCloud™ hard to use?
Nope. It’s built for dentists by people who hate tech headaches.


Conclusion

The rising cost of dentistry is real — but so is your power to outsmart it.

A membership plan turns scary costs into loyal patients and predictable income.

Want to be the dentist who never worries about lab bills again?

Download the Million-Dollar Membership Plan Ebook

Take the Six-Figure Patient Membership Plan Course

Schedule a BoomCloud™ Demo

Create Your BoomCloud™ Account For FREE


Action Links


My Top Podcasts

How Smart Practice Owners Attract, Retain & Create Recurring Revenue

Get the book that’s helping over 65,000  practices ditch insurance, boost cash flow, and create financial freedom with a patient membership program.

Membership Plans For Optometrists

vision-membership-plan-ebook Creating a patient membership plan is the smartest strategy to implement in your practice. You will increase patient satisfaction & loyalty, Increase predictable recurring revenue & increase sales!

Fire The PPOs!

Say goodbye to PPOs and hello to a thriving, independent dental practice. Don’t miss out – your journey to financial freedom starts here!

Subscribe to Our Podcasts!

Jordon Comstock

Author Bio

Jordon Comstock is the Founder & CEO of BoomCloud™, a software that allows practice, clinic & spa owners to build, manage and scale a membership program. This helps practice & clinic owners to create recurring revenue & improve loyalty via membership programs. Jordon is passionate about Music, Hawaii, Healthcare businesses like: dentistry, optometry, med spas and massage spas. Schedule a demo of BoomCloud™ and learn how membership programs can improve your business. Here are more dental books to improve your practice

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