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Why Most Dental Marketing Sucks (And How to Be the 1% That Grows No Matter What)

Why Most Dental Marketing Sucks (And How to Be the 1% That Grows No Matter What)

by Lisa Rasmussen | Jul 21, 2025 | Dental

Best marketing strategies for dentists: Let’s be brutally real. Most dental marketing is…boring. Vanilla. “Come get your teeth cleaned!” Yawn. No wonder most practices get lost in the noise and then wonder why they’re scrambling to fill the schedule every week. But...
Associate Dentist Job Description: The Profit-Driving Playbook For Modern Practices

Associate Dentist Job Description: The Profit-Driving Playbook For Modern Practices

by Lisa Rasmussen | Jul 21, 2025 | Dental

Why the “Average” Associate Dentist Job Description Is a Practice Growth Killer Let’s be brutally honest: Most associate dentist job descriptions are snooze-fests. “Provide quality dental care… Adhere to OSHA standards… Be nice to patients.” Yawn. But here’s what...
Dental Records Don’t Have to Suck—But Your Profits Will If You Ignore This

Dental Records Don’t Have to Suck—But Your Profits Will If You Ignore This

by Lisa Rasmussen | Jul 21, 2025 | Dental

Are patients entitled to their dental records? Let’s be real—no one went to dental school to become a paperwork ninja. Yet, if you’re not up on the ADA standards for dental record keeping and forms, you’re not just risking fines or lawsuits. You’re leaving massive...
How to Build a Top Dental Practice: The Secret Sauce (Nobody Talks About) for Growth, Profit, and Loyalty

How to Build a Top Dental Practice: The Secret Sauce (Nobody Talks About) for Growth, Profit, and Loyalty

by Lisa Rasmussen | Jul 21, 2025 | Dental

Let’s settle this once and for all:What really makes a top dental practice?Is it the fancy tech, the spa music, or the giant TV in the waiting room? (Spoiler: it’s NOT the Keurig.)The answer? It’s the model—how you attract, keep, and maximize every patient’s lifetime...
The Recommended Total Overhead Percentage Target for General Dental Practices Is…? (And How the Smartest Dentists Beat It Every Month)

The Recommended Total Overhead Percentage Target for General Dental Practices Is…? (And How the Smartest Dentists Beat It Every Month)

by Lisa Rasmussen | Jul 21, 2025 | Dental

You know what they say about overhead:“If you don’t measure it, it’ll eat your lunch.”And if you’re a dentist, that lunch isn’t cheap—think filet mignon, not PB&J. So what is the recommended total overhead percentage target for general dental practices? And (real...
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