How to Get New Patients in Chiropractic Office (Without Chasing Discounts or Burning Out)

September 19, 2025
Topics: Chiropractor
Written by: Keilani

Stop Selling $29 Adjustments

Every chiropractor wants to know how to get new patients in chiropractic office. And the internet is full of the same recycled advice:

Run a “$29 New Patient Special” ad.
Offer free consultations.
Post stock photos of spines on Facebook.

Here’s the problem: you don’t just need new patients. You need loyal patients who stick around, pay consistently, and refer others. Otherwise, you’re stuck on the new-patient hamster wheel—spinning fast but never getting ahead.

The real secret? Building a system that turns new patients into long-term, high-value patients. That system? A membership program.


Dr. Alvarez’s Breakthrough

Dr. Alvarez was hustling hard. He spent $6,000/month on ads, ran free workshop nights, and offered discounts like candy. He got new patients, but most came once or twice and disappeared.

His revenue looked like a rollercoaster.

Then he launched a membership program with BoomCloud™.

  • He promoted membership in every ad.

  • His website had a bold CTA: “Join Our Membership Today.”

  • New patients who came in on promotions were immediately pitched ongoing membership care.

The results in 12 months?

  • 420 membership patients

  • $38,000 Monthly Recurring Revenue (MRR)

  • $456,000 Annual Recurring Revenue (ARR)

  • Membership patients spent nearly 4X more than non-members

Dr. Alvarez’s lightbulb moment: you don’t grow by chasing new patients. You grow by maximizing revenue per patient.


From New Patient Chaos → Predictable Growth

At first, Dr. Alvarez thought the solution was more ads, more events, more hustle.

But the epiphany? New patients only matter if you have a system that keeps them loyal. Otherwise, you’re just throwing water into a leaky bucket.

Once he built a membership model, new patients weren’t just visitors. They became loyal, recurring-revenue patients. His ads stopped being expenses—and became investments.


Data That’ll Crack Your Mind (and Your Marketing)

If you want to know how to get new patients in chiropractic office, you need the numbers:

  • Retention = profit: Membership patients spend 2–4X more annually than non-members (BoomCloud™ data).

  • Recurring revenue math: 300 members at $100/month = $30,000 MRR = $360,000 ARR.

  • Insurance pain: Claims can take 60–120 days to pay (WorkersCompensation.com).

  • Subscription economy: Membership-based businesses are growing 5x faster than traditional models (Zuora Subscription Economy Index).

Translation: getting new patients is only half the battle. Membership is the multiplier.


Why BoomCloud™ Is the Smartest Way to Scale Patients ‍♀️

Here’s the deal—you can keep chasing new patients every month, or you can use BoomCloud™ to turn every new patient into a loyal member.

With BoomCloud™, you can:

  • ️ Create and manage membership plans easily

  • Automate recurring billing (goodbye insurance headaches)

  • Track MRR & ARR growth in real time

  • Build loyalty + referrals

  • Integrate membership sign-ups right into your website

Think of BoomCloud™ as the machine that converts “new patient leads” into predictable revenue streams.


Cool Ideas to Get (and Keep) New Patients ⚡

Here are some fun, edgy strategies to fill your chiropractic office—and keep it filled:

  • Advertise Your Membership Plan — not discounts.

  • Retarget Ads — show membership ads to people who visited your site.

  • Referral Rewards — give members perks for bringing friends/family.

  • Workshops — teach, then pitch membership.

  • Video Testimonials — real stories from happy members = powerful.

  • Email Nurture Campaigns — a 5-part membership benefits series.

Because here’s the truth: ads and promos get attention, but membership builds loyalty.


Case Study: Scaling Predictably With BoomCloud™

Back to Dr. Alvarez.

Before BoomCloud™:

  • $6K/month ad spend

  • Dozens of new patients each month

  • High churn after 2–3 visits

  • Unpredictable revenue

After BoomCloud™:

  • Same $6K/month ad spend

  • New patients funneled into membership plans

  • 420 members enrolled in 12 months

  • $38K MRR / $456K ARR

  • 4X increase in revenue per patient

His business didn’t just grow. It stabilized—and scaled.


Growth Isn’t More Patients. It’s More Value Per Patient

Most chiropractors obsess over “how to get new patients in chiropractic office.” But here’s the secret: you don’t need more. You need better.

Math time:

  • Non-member patient = $600/year

  • Membership patient = $1,800–$2,400/year (3–4X more)

  • With 300 patients, that’s $180K vs $720K annually

Which practice would you rather run?


Your Next Step: Build a System, Not a Sprint

If you’re serious about growth, stop chasing one-off patients and start building loyalty systems.

With BoomCloud™, you can:
✅ Convert new patients into loyal members
✅ Track predictable MRR & ARR
✅ Double or triple patient spend
✅ Grow without insurance headaches


Final Mic Drop

The real secret to how to get new patients in chiropractic office isn’t gimmicks, discounts, or burning ad dollars. It’s building a system that makes every new patient worth 2–4X more.

That system = BoomCloud™ membership programs. Patients win. You win. Your practice grows.


Resources & Next Steps

My Top Podcasts

How Smart Practice Owners Attract, Retain & Create Recurring Revenue

Get the book that’s helping over 65,000  practices ditch insurance, boost cash flow, and create financial freedom with a patient membership program.

Membership Plans For Optometrists

vision-membership-plan-ebook Creating a patient membership plan is the smartest strategy to implement in your practice. You will increase patient satisfaction & loyalty, Increase predictable recurring revenue & increase sales!

Fire The PPOs!

Say goodbye to PPOs and hello to a thriving, independent dental practice. Don’t miss out – your journey to financial freedom starts here!

Subscribe to Our Podcasts!

Jordon Comstock

Author Bio

Jordon Comstock is the Founder & CEO of BoomCloud™, a software that allows practice, clinic & spa owners to build, manage and scale a membership program. This helps practice & clinic owners to create recurring revenue & improve loyalty via membership programs. Jordon is passionate about Music, Hawaii, Healthcare businesses like: dentistry, optometry, med spas and massage spas. Schedule a demo of BoomCloud™ and learn how membership programs can improve your business. Here are more dental books to improve your practice

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