Lisa Rasmussen, Author at BoomCloud™

Social Media Marketing for Optical: Stop Posting Lame Stock Photos & Start Making Money

by Lisa Rasmussen | Aug 11, 2025 | Vision

Let’s be honest — most optical social media accounts look like they were designed by someone who just discovered Canva and a clip art folder from 1999. Random “Happy Tuesday” posts.Stock images of glasses that look like they were stolen from your grandma’s sewing...

Selling Optometry Practice? Here’s the Secret Play to 2X Your Valuation Before You Cash Out

by Lisa Rasmussen | Aug 11, 2025 | Vision

You’re selling your optometry practice. You’ve put in the years, built the patient base, maybe even survived the insurance wars. But here’s the question nobody’s asking you:Why settle for an average sale price when you can walk away with a premium? Hint: It’s not just...

Reduced Employee Turnover in Optometry: The Hidden Growth Hack No One Talks About

by Lisa Rasmussen | Aug 11, 2025 | Vision

Let’s get real… Employee turnover in optometry is like the common cold.It’s expensive, it’s annoying, and it usually happens when you least expect it. But here’s the thing nobody tells you:The best way to reduce turnover isn’t just throwing more money at salaries....

Purchasing an Optometry Practice? Here’s the Secret Weapon Nobody Told You About

by Lisa Rasmussen | Aug 11, 2025 | Vision

So, you’re thinking of purchasing an optometry practice… Let me guess — you’ve got visions of shiny exam lanes, high-end frames, and a calendar booked solid with patients. But here’s the thing: buying a practice isn’t about owning more equipment or having your name on...

Optometry Private Practice: How to Build a Patient Base That Pays You Predictably

by Lisa Rasmussen | Aug 8, 2025 | Vision

“Running an optometry private practice shouldn’t feel like a hostage negotiation with insurance companies.” But let’s be honest… most ODs are trapped in a cycle of: Chasing insurance reimbursements Discounting optical to compete with big-box stores...