If you’re a dentist in Denver, you’re likely wondering how to attract more dental patients without slashing your fees or investing thousands in advertising. The competition is real. And with rising costs, a growing uninsured population, and patient loyalty at an all-time low, filling chairs has never been more challenging.
But there’s a powerful, often-overlooked strategy that’s working right now in Denver and beyond: offering in-office membership plans that provide patients affordable care — even without insurance.
Pair that with platforms like The Patient Marketplace, and you’re not just attracting more patients — you’re building trust, loyalty, and long-term value.
Why Many Denver Residents Skip the Dentist
Let’s start with the elephant in the room: cost.
More than 76 million Americans lack dental insurance — and in cities like Denver, where the cost of living is high, patients are skipping care not because they don’t want it, but because they simply can’t afford it.
Your practice might offer amazing care, but if patients feel priced out before they even call, they won’t walk through the door.
That’s where a shift in pricing strategy can unlock new growth.
The Struggle to Attract Dental Patients in Denver Today
Here’s what most practices are up against:
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Patients shopping around for price, not just reputation
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Higher-than-average appointment no-shows
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Decreased employer-sponsored dental coverage
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Growing demand for price transparency
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Competition from DSOs and corporate clinics
And traditional marketing — flyers, SEO, paid ads — can only go so far when patients fear the bill more than the dentist.
The Solution: In-Office Membership Plans That Win Patient Trust
Imagine this offer on your website or front desk:
“No insurance? No problem. Join our membership plan and save up to 60% on your dental care — starting today.”
That’s not just marketing — that’s access.
Dental membership plans let you offer:
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Free exams, cleanings, and x-rays
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Transparent, discounted pricing for all treatments
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No third-party insurance headaches
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Predictable monthly or annual costs
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Immediate activation, no waiting periods
It’s a simple model that resonates — especially in markets like Denver where patients are looking for affordable alternatives without compromising quality.
Real Story: How a Denver Dentist Doubled New Patient Flow in 90 Days
Dr. Reyes, a solo practitioner in Lakewood, noticed his new patient numbers had plateaued despite high ratings and consistent marketing.
He listed his practice on The Patient Marketplace and introduced a membership plan starting at $30/month.
Here’s what happened:
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New patients increased by 140% in 3 months
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80% of members returned within 6 months for additional treatment
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Membership revenue helped stabilize monthly cash flow
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Patient reviews improved due to financial transparency
“I didn’t have to discount my work — I just removed the friction that stopped patients from calling,” Dr. Reyes said.
What Is The Patient Marketplace and How Does It Help You Attract Dental Patients in Denver?
The Patient Marketplace is a rapidly growing platform that connects patients with local dental providers who offer:
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Transparent pricing
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No-insurance-required treatment plans
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Flexible membership options
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Real patient reviews and booking convenience
When patients search for “affordable dentist in Denver” or “no insurance dental care,” they’re finding your practice — already filtered, featured, and positioned as a budget-friendly solution.
Why Membership Plans Work So Well in Denver
Denver is full of professionals, freelancers, retirees, and young families — many of whom are:
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Underinsured or uninsured
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Managing student debt or medical bills
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Shopping for care based on price AND trust
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Looking for clear, simple dental care options
Membership plans hit all those pain points, offering predictability, savings, and peace of mind.
Membership Plan vs Insurance: A Powerful Selling Point
| Feature | Dental Insurance | Membership Plan |
|---|---|---|
| Monthly Cost | $30–$80 | $20–$45 |
| Waiting Period | Yes | None |
| Annual Maximum | $1,200–$1,500 | No Limit |
| Claims & Paperwork | Required | None |
| Ideal For | Insured patients | Uninsured, freelancers, seniors |
For many patients in Denver, membership plans offer more clarity, less red tape, and faster access to care.
How to Launch a Membership Plan at Your Practice
You don’t need a complex tech stack or marketing overhaul. Here’s how to get started:
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Choose a simple pricing structure (e.g., $30/month or $300/year).
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Include preventive care (cleanings, x-rays, exams).
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Offer tiered discounts on common procedures (20–60%).
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Train your team to explain it clearly and confidently.
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List your plan on The Patient Marketplace for visibility.
Once it’s live, promote it on your site, social media, Google Business profile, and at every front-desk conversation.
Build Urgency: The Market Is Moving Fast
Corporate dental chains and DSOs are already leveraging this model. Patients are becoming more price-conscious — and more digitally savvy.
If your practice isn’t offering a membership plan, you’re missing a huge opportunity to attract dental patients in Denver who are actively searching for affordability.
FAQs: Attracting Dental Patients with Membership Plans
Do patients really choose dental offices based on pricing?
Yes — especially the uninsured or underinsured. A clear, affordable option gives you a massive competitive edge.
What should I include in a membership plan?
At minimum: two cleanings/year, x-rays, exams, and 20–60% off all additional services.
Can I still bill insurance patients?
Yes! Membership plans work best for uninsured patients, but don’t affect your insurance billing for others.
Is this model sustainable long-term?
Absolutely. Membership revenue is recurring, predictable, and builds loyalty — especially during economic uncertainty.
Ready to Grow? Here’s Your First Step
You don’t need to spend more on marketing. You need to remove the barriers keeping new patients away.
Offer them a reason to call, book, and stay loyal — with a simple, affordable membership plan that works even without insurance.
Visit The Patient Marketplace today to list your practice, activate a plan, and start attracting dental patients in Denver who are ready to say yes to care.
