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How Much Does Teeth Whitening Cost at the Dentist?

February 24, 2025
Topics: Patients
Written by: Keilani

How to Save on Dental Costs With and Without Insurance (and With a Membership Plan!)

If you’ve ever looked in the mirror and wished for a brighter, whiter smile but felt hesitant due to the cost of professional teeth whitening, you’re not alone. The cost of teeth whitening at a dentist’s office can vary widely, making it seem like a luxury rather than an attainable goal. But here’s the good news—you can achieve a stunning white smile without overspending.

In this guide, we’ll break down the cost of professional teeth whitening and show you how to save money—whether you have dental insurance or not. Plus, we’ll introduce you to a cost-cutting secret that dentists don’t always advertise: membership plans.


How Much Does Professional Teeth Whitening Cost?

The cost of teeth whitening at a dentist’s office depends on the method you choose. Here’s a breakdown of the most common options:

1. In-Office Laser Teeth Whitening

  • Average Cost: $300 – $1,500 per session
  • Duration: 60–90 minutes
  • Effectiveness: Provides instant results that last up to three years
  • Best For: Individuals looking for the fastest and most effective whitening

This method, also known as Zoom Whitening, is done by a professional and offers dramatic results in a single visit. However, it comes with a hefty price tag.

2. Custom Take-Home Whitening Trays from a Dentist

  • Average Cost: $200 – $600
  • Duration: 1–2 weeks of daily use
  • Effectiveness: Gradual whitening with long-lasting effects

With this option, your dentist creates a custom-fit whitening tray that you use at home with a prescription-strength whitening gel. This is more affordable than in-office treatments and still offers professional-level results.

3. Over-the-Counter Whitening Strips & Kits

  • Average Cost: $20 – $100
  • Duration: 1–3 weeks of daily use
  • Effectiveness: Moderate improvement, but less powerful than professional treatments

These are a budget-friendly option, but the results don’t last as long. Many people choose these as a temporary fixbefore big events.


Ways to Save on Teeth Whitening Costs

1. Use Dental Insurance (If It Covers Whitening)

Most dental insurance plans do not cover teeth whitening because it’s considered a cosmetic procedure. However, some premium plans offer discounts or partial coverage, so it’s worth checking with your provider.

2. Look for Special Promotions & Discounts

Many dental offices run promotional offers, especially for new patients. Some dentists provide seasonal discounts or bundle deals (such as free whitening with a cleaning). Be sure to ask about current promotions.

3. Get a Dental Membership Plan

Biggest Savings Tip: Many people don’t realize that dentists offer in-office membership plans—a low-cost alternative to traditional insurance.

How It Works:

  • You pay a low monthly or yearly fee (often $99–$300 per year).
  • The plan includes routine checkups, cleanings, and discounts on cosmetic treatments—including teeth whitening.
  • You save 20-50% compared to regular whitening costs.

Find a dentist offering membership plans through The Patient Marketplace, a platform that connects patients with affordable dental care options.

4. Ask About Interest-Free Payment Plans

If the upfront cost of whitening is too high, ask your dentist if they offer interest-free financing or flexible payment options.

5. Consider At-Home Whitening With Professional Strength Gels

Some dentists sell professional-grade whitening kits at a discount. These kits use the same high-strength gel as in-office treatments but allow you to whiten at home for a fraction of the price.


Real Story: How One Patient Saved 50% on Teeth Whitening

Meet Sarah. She wanted professional teeth whitening but couldn’t justify spending $800 at her local dentist. She found a dentist through The Patient Marketplace who offered a membership plan for $199/year. Not only did she get a discounted whitening treatment for just $250, but she also received two free cleanings and an emergency exam. In total, she saved over $500 on dental care that year!

Want to find a dentist who offers a money-saving membership plan? The Patient Marketplace and start saving today!


Final Thoughts: Is Professional Teeth Whitening Worth It?

If you’re looking for the most effective and long-lasting results, in-office teeth whitening is the best choice. However, the cost can be steep, which is why membership plans and financing options can make all the difference.

To get the best deal:Check for insurance discounts
Search for promotions
Join a dental membership plan to cut costs
Consider professional-strength take-home kits

Ready to whiten your teeth and save money? Find an affordable dentist near you on The Patient Marketplace today.

Save on Dental, Optometry & Wellness

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Jordon Comstock

Author Bio

Jordon Comstock is the Founder & CEO of BoomCloud™, a software that allows practice, clinic & spa owners to build, manage and scale a membership program. Jordon loves helping patients save on care & writing tips in dentistry, optometry and the spa industries. Jordon is passionate about music, Hawaii, Healthcare businesses like: dentistry, optometry, med spas and massage spas.